Jiang illustrator-why does everyone like Jiang's copywriting style?

Founder Jiang: From penniless to worth over 100 million, why did he disappear? "Jiang" caused a sensation among young people because of one slogan after another, thus opening up the consumer market.

, how did he do it?

Tao Shiquan was born in a small town in Changsha, Hunan.

When he was in primary school and junior high school, his academic performance was excellent and he often occupied the first place in the school rankings. He is what other parents call "someone else's child".

I thought he would continue to be excellent, but who would have thought that when he was in high school, he encountered rebellious period, skipping classes, fighting and other forbidden things, and his grades plummeted, which made his parents and teachers very headache.

Although he was rebellious in high school, fortunately, his basic knowledge is solid, and this person may be very lucky. He thought he couldn't even get into college,

During the coming college entrance examination, I studied hard and was finally admitted to Liaoning University of Science and Technology.

Everyone was shocked when the college entrance examination results came out. Tao Shiquan's Chinese achievement almost reached full marks, which is enough to show his solid literary foundation, which also played a great role in his successful establishment of Jiang in the future.

During his college years, he showed amazing business talent.

In 2000, when many college students were chatting with QQ, he opened an Internet cafe at school.

At that time, computers were both expensive and rare. In order to reduce the cost, computers can be obtained quickly.

Tao Shiquan thinks he can go to Shenyang to buy computer parts and then go back to school to assemble them himself, which can save a lot of money. In order to save costs, he completed all the computer programs and software himself.

After the opening of the Internet cafe, the business was extremely hot. He didn't forget to give his brother a hand when he tasted the sweetness. He called his brother to look after the store, arranged for them to take turns on duty, and paid them.

After that,

Tao Shiquan's business talent has been fully demonstrated.

He also held a guitar training class and a music festival.

Compared with other students, he is also in college, but he has managed to earn money at school.

Busy every day, but also accumulated a lot of contacts. This laid the foundation for his creation of Jiang.

After graduation, he went to a well-known private enterprise. He is conscientious and hard-working. Soon after, his salary increased by 10 times from less than 65,438+0,000 yuan before, and then he was promoted step by step. In less than two years, he became the general manager of the branch.

Win the support of employees at a young age. He is far better than his peers, but he has also paid more than his peers to achieve today's achievements.

Later, his "rebellious factor" became restless again, and he was tired of his nine-to-five and unchanging work life.

After staying in the branch for several years, he wants to quit his well-paid job and start his own business.

Although many people advised him to think twice before acting impulsively, he finally quit his job and started his own business.

20 1 1 year, he founded the brand "Jiang.

At the beginning, he positioned Jiang brand as a group of young consumers. The fledgling "Jiang" will aim to break the high-end liquor market and inspire a pure small wine brand.

After that, Tao Shiquan appeared in the public eye with this newly established brand. In order to raise awareness and open up the consumer market,

Tao Baiquan personally does market research, which consumes a lot of time and energy.

Soon after,

Jiang is like a dark horse. Simple packaging and some popular quotations have attracted the attention of countless consumers.

I have to admit that it is a very novel idea to write some well-known quotations on packaging to arouse the voice of consumers as a breakthrough to open the consumer market.

After that, ginger can always bring people unexpected surprises. In cooperation with young musicians, he released a number of songs related to ginger, such as "Chongqing Taste" and "Hello Chongqing".

He even set up the Jiang Youth Art Support Fund to help many young people who have dreams but are powerless, and combined liquor with art to further enhance Jiang's popularity.

"Jiang" took a young route when he was born, which was closely related to the personality of Tao Shiquan, the father of "Jiang", and also made this newborn "baby" find a way out in the powerful liquor market.

He is not only cheerful, but also observant. He found that most young people like listening to music and hoped to combine "Jiang" with people's favorite music.

In the period when "Jiang" is still growing, it happens to be the period when the e-commerce platform is booming.

Tao Shiquan decided to give Jiang a lift in e-commerce.

In 20 15, he led Jiang to keep up with the pace of social progress. Later, the shadow of "Jiang" can be seen on major e-commerce platforms. Soon after, the name "Jiang" became popular among young people, and the annual sales growth rate was very fast.

Looking at the crazy growth of trading volume, Tao Shiquan was very calm and felt that everything was in his expectation.

His company is mainly known as "young", which makes everyone realize that liquor can not only take the high-end route, but also take the dynamic route.

The establishment of "Jiang" has brought young people the opportunity to taste brand-new liquor, so the success of "Jiang" is inevitable.

Some simple quotations, on the surface, are the marketing time of Tao Shiquan, but in fact, if it weren't for those who really touched the softest place in people's hearts and aroused people's * * *, presumably "Jiang" wouldn't have its current popularity.

You know, in its heyday, "Jiang" can be seen in all the streets and alleys, which can be said to have spread all over China, attracting a large number of young people to become loyal fans of "Jiang".

In 20 18, "Jiang" ushered in a peak moment, with sales exceeding 2 billion.

Although "Jiang" occupied a large number of markets in a short time, it was liked by many young people.

But we should also know that "Jiang" can have such a high popularity, relying on excellent marketing methods, selling feelings, not taste.

"Jiang", as a rookie in the liquor industry, is far inferior to Maotai and other big brands in terms of technology and taste.

Maotai has a history of hundreds of years, and the establishment time of "Jiang" does not exceed 10 years. Maotai's craft and taste lag far behind Jiang.

Gradually, people no longer buy "Jiang", and the sales volume has not soared as before, but has gradually declined.

Jiang was founded and achieved great success with its unique commercial marketing method, which is worth encouraging.

But Tao Shiquan doesn't seem to have considered that if an enterprise wants to survive for a long time, it should always remember that people are the foundation, and water can carry a boat and overturn it.

Quality is the core requirement of any product in order not to be eliminated in the fierce competition market. The ultimate goal of producing products is to sell products for profit, not to keep them for their own enjoyment. what do you think?

What do you think of Tao Shiquan's entrepreneurial deeds?

Which founder's wealth creation story do you want to know?

Are Ding Xiaohei and Jiang Xiaobai a family? Ding Xiaohei and Jiang are not family.

1, Ding Xiaohei is a product of Sichuan Shenzhou Chun Liquor Co., Ltd. ..

2. Jiang Xiaobai is a product of Chongqing Jiang Xiao Liquor Co., Ltd.. Ding Xiaohei and Jiang Xiaobai are different.

Why does everyone like Jiang's copywriting style? Therefore, this copy is indeed a very popular copy at the moment. Many people like it because I think there are two points. The first point is that its content can just meet the mentality of young people, that is, it is very appropriate. In this case, many people will vomit after seeing it and feel that they are talking about themselves, so they will inexplicably like his copy.

The second is its copy, which is really careless, that is, every time you see those words on the bottle, they are very penetrating and can reach all of us at once, so that when each of us reads them, we will find that, wow, I feel that this is my own handwriting, and my life is just like what I said there. At this time, I will unconsciously go to the right place, so that I will like this copy more and more.

So there must be a reason why this kind of copy is very popular or likes him very much. Then I also believe that they have done a lot of research when doing research, or they can understand the hearts or thoughts of young people. If they have sex like this, it is a very good, useful and practical method for every industry.

So many people like Jiang's copywriting, because his copywriting is particularly thoughtful and penetrating, which can be said to go deep into the hearts of every ordinary person. This is a place where copywriting is well done and worthy of praise. So we like his copy because he can touch our hearts and touch the softest place in our hearts.