What is the corporate culture of Midea Group?

The corporate culture of Midea Group.

"Creating a better life for mankind" creates value for customers, opportunities for employees, profits for shareholders, and wealth for society.

Midea's mission

Create a better life for mankind

We always insist on improving product quality and services through technological innovation, and in this way contribute to mankind and improve the quality of human life. , making human life more comfortable, easier and better.

We strive to practice the belief of "creating value for customers, creating opportunities for employees, creating profits for shareholders, and creating wealth for society", and work tirelessly to create a harmonious living space. Realize great ideals.

Midea’s Vision

To be Midea in the world

We are committed to becoming the leader in the domestic home appliance industry and among the top three in the world in terms of comprehensive strength of home appliances, making "Midea "Become a globally renowned brand.

We will continue to raise our horizons, look at the world, and be guided by the concept of global management. We will target leading international companies, continue to innovate, deepen reforms, cultivate talents, and build a corporate value chain with global advantages.