What methods can be used to promote events held in universities?

Summary of publicity methods

1. Early publicity?

1. Banner? Hang on the main road of the school. By hanging publicity banners, more people can Students' understanding of the sponsor's information can also allow students from other colleges and universities to learn more about the school, thereby expanding the sponsor's influence and achieving better publicity effects. Don’t be too commercial. ?

2. Posters Promotional posters will be posted on eye-catching bulletin boards in the school and on publicity boards at the event site. The theme of the event, the name of the sponsor, co-sponsor, and organizer and the relevant units will be marked on the poster. The merchant appears as a sponsor on the poster, and the company logo can be printed on it. The merchant can also design it by himself. Two of them are large ones (3*7), which are very eye-catching. They are hung in Yunyuan 5 respectively. The location of Zi Siong on the building wall is to be determined. (Note: Posters can also be provided by merchants and posted at the event site). ?

3. Promotional leaflet: The promotional leaflet mainly introduces the activity content and business information. The company appears as a sponsor on the leaflet or the company's leaflet is distributed at the same time. ?This project can be distributed independently to various clubs, departments, and classes, and then arrange personnel to distribute it. If the company has a new brochure, it can assist in distributing it, and the merchants will provide it themselves. (1/3 of the single-sided flyer can provide company information, but it cannot contain promotional elements; the front of the double-sided flyer is for event promotion, and the back is company information.)

4. The colorful flag is marked with "I wish XXX University's ** activities a complete success" and is attached with the company's signature.

5. Light boxes are set up on East 9th and West 12th Roads. The content of the light boxes contains event information and business information. ?

6. Exhibition board: 1-2 posters of some sponsors can be posted on the event exhibition board. This board is not affected by the promotion of other organizations. ?

7. Publicity Boards Our department arranges for sponsors’ flyers and posters to be posted on publicity boards on campus and in apartments. ?

8. Aerial balloons? If conditions permit, banners with activities and business features can be hung in the corridors of apartments and schools. They should not be too commercial. ?

9. Website promotion? School-related websites for this event (such as: school homepage, school forum) can provide more information publicity and reports for partner companies on the website of the school association association. Can all of them be integrated into the company culture? It is best for businesses to have electronic information. ?

10. Radio station publicity: Contact the radio station to conduct comprehensive and detailed reports on the "Societies Cultural Festival" activities, and at the same time promote the title sponsor information to a certain extent. ?

11. On-site show can introduce sponsors at the event site, requiring the merchant to provide some physical objects and information. ?12. Publicity in publications?

12. Publicity in publications? Follow-up reports in relevant school publications? It has historical value. ?

13. Prize promotion? Prizes are sponsored by the company or can be printed with patterns? Cross-region, well-organized.

14. Staff supplies: Staff can wear clothing with business logos printed on them, on-site props, etc.

15. Promotion of consultation points: Two days before the event and on the day of the event, points can be set up to accept students’ activity consultations, so that your company can be introduced. ?

16. For on-site publicity, the event site can be decorated with props printed with merchant characteristics. You can also make small games with company characteristics. ?

17. Guest Speech? Your company can send representatives to participate in our activities, and can speak on stage as a guest during the event, preferably at the beginning or in the middle. ?

18. On-site acknowledgment During the event, the company name will appear in the form of verbal acknowledgment, and the host, participants, and players will promote business information, etc. ?The effect is very obvious. ?

19. Questionnaire survey? You can conduct a questionnaire survey at the information desk on the day of the event. It is best to have a lottery. ?19. Questionnaire survey?

20. Media publicity? If necessary, major media in the city can be invited to interview. 20. Media promotion?

21. Lectures? During the event, you can hold humanities, information or educational significance lectures related to the nature of the business with the partner company.

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22． For gift distribution, partners can provide small gifts (small stickers, chest badges, small desk calendars, etc.) that are related to their company culture or business nature. We can arrange personnel to distribute them, which can also serve as good publicity. Effect.

23. A public slogan can be used as a title for businesses. 23. A public slogan can be used to create a public slogan for the school (and advertise it widely). ?

24. Promotional boards are hung and placed on the roadside of the school and at the entrance of the student apartments, and at the same time, the merchants are named. ?25. After the tailor-made merchants decide on cooperation matters, we will arrange a professional publicity and planning team to prepare relevant and specific publicity plans based on the characteristics and culture of the merchants. ?

2. Post-publicity?

1. Questionnaire? According to different needs, we will conduct it to students from universities and nearby schools?

It is also quite Conduct a market survey for merchants once so that sponsors can have a clearer understanding of potential consumer groups and the positioning of your company's information among students. ?

2. Publish activity summaries and business cooperation information on the school website and grade newspapers. ?

3. In the exhibition of original works, highlight the sponsors. ?

4. After the event, we will produce event DV and "event commemorative CD" for school leaders and classmates to take as a souvenir and to give to other brother universities and classmates for collection. Your company's advertisements can be inserted into them. ?

5. If your company needs long-term sales or recruitment of promotional personnel on campus, we can act as your company's agent in our school and be responsible for recruiting promotional personnel. ?

6. We will allow our partner companies to name some of the later campus activities for free. ?Remarks: If the company needs other publicity activities, we will definitely provide assistance within the scope of our capabilities. ?

3. Special publicity?

1. School website? 1. School website (such as: school homepage)? School website? School website is a place for our Chinese students to communicate with each other The modern platform embodies our wisdom and hard work over the years, and it records every bit of our life. ?We use our technical strength and enthusiasm to make it gradually complete and mature. The school website includes news, photography, learning, originality, culture and sports sections, providing timely information to students. We are willing to use our technology to provide your company with a platform for publicity and communication. ?

2. The DV production disc will contain the most essential and memorable moments of the entire event, and will also record the wonderful moments of our activities. I believe that we will still be there in N years. Think of him. ?We are willing to insert company information or advertisements for your company. ?

3. Large-scale "flash-mob" visual impact publicity? Large-scale "flash-mob"? Large-scale? "Flash-mob" is a new type of cultural symbol that fully demonstrates the youthful vitality of young people. ?Through simple and distinctive large-scale collective movements of stillness and movement, combined with uniform clothing and distinctive slogans, it can bring a strong visual impact to all surrounding audiences, which has never appeared in schools in recent years. Novel promotion. ?

4. Publicity of suspended hydrogen balloons? Promotion of suspended hydrogen balloons? On the day of the event, a number of hydrogen balloons were suspended over the site, with colorful promotional banners hanging below the balloons; the content of the banners included event information and sponsors information. ?

5. Countdown board (event notice board) publicity? Countdown board (event notice board)? Countdown board One week before the opening ceremony, make fixed opening ceremony countdown notice boards on the east and west sides,? The content of the time card includes title sponsor information and event information. After the cultural festival started, the countdown board evolved into a cultural festival event notice board, which previews the activities of that month at the beginning of each month. ?

6. Inkjet advertising on the side of the party stage? Inkjet advertising on the side of the party stage. There is 300 square meters of advertising space on the side wall of the party, which can be provided to sponsors to publish their commercials. information. ?

7. To publicize the event launch ceremony? To publicize the event launch ceremony, set up special booths around the event venue or at the location with the largest flow of people in the school. Set up banners and color sprays in eye-catching places, and salute greetings. Guests, the band played, and the launching ceremony of the event was held to attract contestants to come and sign up on site.

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8. Promote on-site gift interactive activities? Promote on-site gift interactive activities? Produce event-related gifts, such as relatively low-priced cultural shirts. The main part of the cultural shirts should print the main content and LOGO of the event, and at the same time You can attach the merchant’s LOGO. Design on-site interactive games to attract the audience to participate, and the winners will be given cultural shirts. ?

9. Multi-season publicity? Multi-season publicity? Some activities require long-term accumulation to achieve brand effect and culture. It can be very good to divide the activities into the first season, the second season... Adopt different publicity methods at different activity stages, print different leaflets every quarter, and make timely improvements based on the shortcomings of the previous activity. Merchants can also make next investment plans based on the final results of the activity after one season. This kind of publicity can easily promote the formation of high-quality activities and the precipitation of campus culture. ?