What does the content of Taobao mean by planting grass?

The word "planting grass" on Taobao originated in Japan and refers to the act of sharing goods or shopping experiences on social media to stimulate others' desire to buy. On Taobao, "planting grass" usually means to show other users the goods they have purchased, share their experience and help others better understand the goods through commodity evaluation, photo printing or live broadcast.

Planting grass in Taobao's content is not only a shopping sharing and social behavior, but also a marketing tool. Increasing exposure and sales by planting grass has become a common strategy for many shopkeepers and online celebrities. For consumers, the content of Taobao planting grass can help them find the right goods among many goods faster, and have a fuller understanding and trust before buying.

Although Taobao's content planting grass provides consumers with more commodity selection and shopping reference, there are also some problems. Some merchants will deliberately brush praise and falsely plant grass, which will lead consumers to be misled when choosing goods and pay unnecessary prices. At the same time, some grass planting behaviors also make consumers fall into the problem of information overload and choice, so it is necessary to improve consumers' self-discrimination ability and rational consumption consciousness.