The slogan of the Chengdu Universiade is

Its slogan is: In Chengdu, every dream can be realized.

According to inquiries from China News Network, the Chengdu 2021 31st Summer Universiade (hereinafter referred to as: Chengdu Universiade) global press conference for the slogan, emblem, mascot and franchise was held at Chengdu University on the 30th. Games are held in the village. At the meeting, the Chinese and English slogans of the Chengdu Universiade were officially released. The Chinese slogan is "In Chengdu, every dream comes true"; its corresponding English slogan is "Chengdu Makes Dreams Come True".

The main body of the Chengdu Universiade emblem is based on the English initial letter "U" corresponding to the Universiade, combined with the "Sun Bird", one of the symbolic elements of Tianfu culture. The emblem consists of bright red, bright yellow, emerald green, lake It is composed of four gradient color blocks of blue, which corresponds to the Chengdu Universiade’s concept of green, wisdom, vitality and enjoyment, and is in line with the logo elements of the International University Sports Federation.