Want to know what outdoor advertising is?

Subway is the most convenient means of transportation in the city, and office workers and business people are an important part of it, which is why many advertisers choose it. There are plenty of advertising spaces and various forms in the subway, which provides great creative space for brand advertisements. Most importantly, the gathering of consumers at different levels makes advertising reach high.

2. Advertising in the business district

Most business districts are gathering places for young, fashionable and personalized consumers, so they will be favored by fashionable or cutting-edge brands, such as fashion luxury goods, high-end cosmetics, cutting-edge Internet technology companies, intelligent electronic products and so on. The advertisers in the business circle are mainly large-screen LED advertisements inside and outside the shopping mall, which are relatively resources with large media specifications, so the delivery price is very expensive, which is suitable for product advertisements of some big brands.

3. Traffic advertisements

The biggest advantages of highway and high-speed advertisements are wide coverage, broad vision, long transmission distance and clear image quality. But the main targets of high-speed advertisements are drivers and passengers, who are either doing business, delivering goods or going home, so high-speed advertisements can be targeted.

4. Advertisement of elevator in community

Elevator advertisements in residential areas have an obvious advantage: the target is stable and their demand is hard, so the arrival rate and conversion rate of advertisements are relatively high. However, resources are limited and the cost is relatively high.

5, bus shelter advertising

Usually, when people are waiting for the bus, it is the most boring and embarrassing moment, and they have a strong visual demand subconsciously. This is the attraction of bus shelter advertising. Because it is the best visual size, close contact ensures the reading rate and arrival rate of advertising information to the greatest extent.

There are many forms of outdoor advertising. We need to consider which form has the best effect and can make consumers shine. As one of the most common and easily noticed advertising forms, outdoor advertising has a wide coverage and various types, and can be put in any industry. However, according to different consumers, product characteristics and marketing strategies, the forms of placing are different.