Graffiti illustration-style advertising-POP hand-painted advertising fonts!

How to design a good banner ad image

Banner ads are everywhere. From the content recommendations in the header of the website homepage to the sidebar, from within the article to the gallery list, you will find their shadow in almost all places where content exists. Often, they look pretty, are a bit flashy, and cannibalize your web browsing experience. Although we do everything we can to reduce their negative impact on users, a bad reputation is inevitably tied to them. Together.

In fact, Banner advertising has a huge impact on users, and reasonable use will definitely get twice the result with half the effort. So how do you create an excellent Banner advertisement that is not annoying and has a high conversion rate?

The empty theory may not be grounded enough. You might as well learn the design of Banner advertisements from the following 50 cases. Skill.

1. Stylized picture and text layout

This is a set of banner ads produced by DearMissModern. Each picture maintains its temperament and style in terms of text and picture materials. consistency. The formal sense of the font and the combination of images and graphics in the picture material make the entire advertising banner more intense. If the picture is not this strongly stylized, but more subtle, it should be matched with a more classic and eye-catching font. The principle is the same.

2. Create hierarchy

Visa’s holiday advertising banner makes full use of the advantages of hierarchy. The selection of photos is to have depth of field and layered food, which will make people attracted to it at the first moment, while the text layout covers the blurred vista, ensuring readability and adding a layer to convey the information and ensure No confusion. The button is placed just above the food and below the text, making it just right to attract people to click.

3. Use relevant icons

This advertising banner from Google brings a personalized experience to people through hand-drawn icons.

Each hand-drawn icon in the picture is very easy to identify. Although not complicated, it creates a feeling of walking through the world. This indescribable but touching feeling makes this ad more than just an ad.

4. Add unexpected elements

How should a job advertisement be made? This job advertisement from Google can be regarded as unexpected. There is no lofty description or beautiful Girl, instead, she used graffiti handwritten advertisements that looked like small handwritten advertisements on community bulletin boards. This kind of advertisement is not complicated, but it is unexpected, and the familiar feeling is touching enough.

5. Add illustrations

This case is also a Google advertising image. The addition of illustrations makes the entire advertising image full of innocence and fun. With the flat elements, the overall look It is also relatively uniform. This kind of illustration is not difficult to implement. It may look a bit rough, but it is indeed very friendly. Illustrations are different from photography. It can give the design a temperament that the latter cannot achieve. Of course, you have to use it well.

6. Layout adaptation

FatCow’s advertising image was designed by EnvatoStudio. In order to adapt to different advertising spaces, the entire advertisement was produced in multiple versions of different sizes. After designing the most commonly used advertising images, edit the elements twice to make them suitable for other advertising spaces. Some of the elements need to be adjusted, removed or added, and this can be achieved.

7. Use brilliant colors

This Google Music ad uses vibrant pink, paired with the same high-saturation blue, which forms a sharp contrast. Leave a profound impact on people. Compared with ordinary monochromatic banners, this colorful multi-color combination is more eye-catching, but you need to pay more attention when using it to ensure readability and coordination.

8. Keep it simple

If there is one thing Coca-Cola does that is very outstanding, then keeping the design simple is definitely one of the many advantages worth learning. This Coca-Cola advertising banner design continues this tradition very well: the iconic color matching of the product picture, LOGO and slogan. Although the content is not much, the effect is great.

A banner advertising image filled with all the information will not do you any good, because users will not look at it at all. Presenting the most important information is enough.

9. Pay attention to trends

Paying attention to popular culture and current trends is very useful for you to design banner ads. Campbell is like this. It has made good use of the IP of the Star Wars movie to launch related products to attract Star Wars fans to buy the products. Reasonable use of popular trends and topics to promote corresponding products will definitely get twice the result with half the effort.

10. Use texture

Campbell’s advertisement is a good example of using texture to enhance texture. The brush-like jagged edges make the visual effect of the entire advertisement more subtle. Other elements in the advertising image are not so prominent, but the addition of texture is like the finishing touch, which enhances the overall effect.

11. Use niches

Niche refers to the market segmented based on the advantages of the enterprise. Advertisements usually need to be targeted at target groups in order to achieve the best results.

Target’s advertisements for infant and toddler products are mainly targeted at mothers, so what could be easier to attract them than a pink, cute scene?

12 , Use pictures to display, not words

Zarbee's vitamin advertising banner is quite outstanding in the use of pictures. Fruits are used to replace vitamins and strengthen concepts, rather than using words to describe, which is clever and intuitive.

13. Clear focus

When the advertisement has a clear focus, the communication between the brand and the user will be more direct. This banner advertising picture is also designed for Target. The brand LOGO is conspicuous enough from the position to the color. Coupled with the structural guidance of the beauty's posture, Target's brand LOGO is undoubtedly the focus of the entire advertising picture.

14. Use imagery as guidance

This McDonald’s advertisement is a typical example of using imagery instead of text to convey information. The word coffee is replaced by a corresponding picture to convey information. At the same time, the entire advertising image is no longer monotonous and becomes a mixed arrangement of images and text. Pure text and pictures can convey information, but mixed use makes it more interesting and distracting.

15. Let the product speak

In this advertising image, McDonald's McFlurry is undoubtedly the core, both in terms of meaning and visual. The gray background makes the colorful MacFlurry body stand out enough. Let the product itself be prominently displayed in the advertisement, which can make the entire Banner more expressive and targeted.

16. Create angles

This advertising image of Audi presents different information by dividing the space, but the most eye-catching thing is the unique vision brought by the slightly twisted angle. experience. This adjustment makes specific information more eye-catching, and combined with the angle of the car body in the picture, makes the entire advertising image more dynamic.

17. Use masking

Use a translucent layer of a specific color to cover the background image to make the text information in the foreground stand out. This design technique is not uncommon now. It allows background information to emerge from the cover, while making the text content more readable and enhancing the overall sense of hierarchy.

18. Setting the scene

The design of Tiffany&Co jewelry’s advertising images can be called fun and playful. The rotating cocktail glasses and beautiful jewelry combinations suggest that they often appear in the same place at the same time. The scene creates an elegant and refined feeling. Through the combination of related items, users are hinted and allowed to figure out the scene on their own.

19. Creative fonts

Good typography can attract users’ attention, and this advertisement of Nike is particularly outstanding. Its design of fonts is very creative. These dismembered fonts They also have strong recognition, but this design makes them look lighter and more technological. This visual enhancement makes advertisements and products more attractive.

20. Use stylized illustrations

Illustrations can be simple or full of details. Stylized illustrations can increase the thickness of information, tell stories, and convey feelings through details and style.

This kind of illustration is powerful and full of energy, which is very consistent with Nike's brand temperament.

21. Using a variety of elements

Although it is risky, reasonably combining a variety of different elements in an advertising image can produce a good sense of form, like this eBay's advertising image looks like this. Beautiful product images, standard fonts, handwritten fonts and illustration elements are harmoniously combined into an advertising image. Of course, each element exists for a reason and performs its own role. It is not a random combination. Please remember this.

22. Become a fashion icon

Integrate trends and trends into Banner design, making it a link between advertising and users. This ad from eBay does just that. Replacing "HotlineBling" with "HauteLineBling" better interprets the popular culture, thereby attracting more users who pay attention to this fashion.

23. Free stretch

Not every advertising banner must use a grid to accurately align each element. A free stretch design is equally effective. Yoplait's advertising is designed in this way, making it appear more interesting and childlike. Of course, whether such a design is suitable depends on the temperament and characteristics of its product.

24. Create connections

In the design process, it is very important to maintain sufficient connections between the pictures and text in your advertising images. The temperament of the pictures and text in the Talbots advertisement is very similar.

25. Create contrast

Contrast is an effective means to attract users’ attention, and the design of ESPN’s advertising banner is well versed in this technique. Against the dark red background, the white text stands out. The fonts are also chosen to be sharp and light, so that the information can be transmitted more effectively.

26. Symmetrical design

Symmetrical design can well balance the elements in advertising. Designers may have gone through in-depth thinking to come up with this design, but the output is Very quickly. This advertisement from Apple is not complicated either. The black-and-white photos of musicians are basically symmetrical around Apple Music, while maintaining a certain degree of staggered beauty. This minimalist design is simple but clear in priority and attentive.

27. Target users’ life guide

Just like this Chegg ad, if you want to attract a specific user group, you might as well put yourself in their shoes and inject targeted content into your ad. lifestyle guide. By expressing and displaying products from the perspective of a specific user, it is easier to get buzz and thus get more clicks.

28. Use motion effects

In a static page, the most eye-catching elements are undoubtedly dynamic elements. If you use animation to present the advertising content you want to express, your content can be obtained by users faster. Of course, the premise is that the design should be concise and clear enough, so as to avoid trivial content and make it easier for users to get it.

29. Sharp and distinct

Gillette razor advertisements are visually a model of sharp and distinct, with sharp angles and vivid contrast on a dark background. The image of a razor, the sharp-edged fonts and the contrasting color scheme all make this advertising image visually clear and eye-catching, making it irresistible.

30. Create visual depth

The design of Honda’s advertising image is not complicated. Its characteristic lies in the yellow lines and strokes on the background. The car that originally seemed to be suspended in the air seemed to have fallen on the ground against the background of the lines. It doesn’t require an overly complicated design to create visual depth for advertising graphics and leave an impression.

31. Use unique fonts

Using personalized fonts in advertising banner images can also effectively attract users' attention. The font used in this Pepsi advertisement is full of personality and clear and readable, giving people a playful and interesting feeling without affecting the communication of the message.

32. Use diverse and beautiful typesetting

For beautiful text typesetting, the vast majority of users still prefer this.

This California Pizza Kitchen advertisement was carefully designed for them by McGrathCreative. Not only is the layout design quite exquisite, but it is also creatively combined with the pizza itself.

33. Use simple pictures

Simple and intuitive pictures are very practical on the website. They usually display the content more efficiently and make the information delivery of the advertising banner more intuitive. . Currently, designers usually use flat-style simple illustrations to set off the subject and increase the amount of information, just like this advertising image from Coda.

34. Use textures to increase visual depth

Adidas’ advertising images are visually very interesting. The texture of the background is not complicated, but the regular and technological lines not only increase the visual depth, and creates a sense of speed that fits the brand's temperament.

35. Use brand colors

If PayPal’s iconic blue is not used in the advertising banner, the picture alone will not leave a deep impression on you, but It is precisely the use of brand colors that binds pictures and brands together, promotes each other, and makes you remember.

36. Don’t just think about promotions

Advertising banner images are used for promotion, which is fine, but sometimes it doesn’t need to be so obvious. This advertisement from FreePeople encourages users not just to buy, but to see, shop, and compare. Although this can also promote sales, it looks more like giving advice from the user's perspective.

37. Use bold colors

I, the color scheme of Anna’s advertising image is bold and full, the red is vibrant and eye-catching, and the addition of yellow makes the entire color scheme more colorful. It is more coordinated and easier to attract users' attention.

38. Let’s use a simple illustration

Sometimes, exquisite illustrations may not necessarily be in line with your brand or what you want to express. This is the case with this Starbucks advertisement. The delicate and exquisite pictures that were born under the circumstances did not meet their needs. Instead, the flat and slightly naive illustrations were more simple and in place. It shows the ingredients of the new drink. This advertising image makes you feel like you are looking at the menu at Starbucks.

39. Introduce motion effects

This advertising image from Starbucks shows quite eye-catching dynamic elements in a small area. The ripples start from the center and diverge outward. When users see this advertising image, they will be involuntarily attracted to it.

40. Completely move

If you are proficient in using motion effects, you might as well make the elements in the entire advertising banner move, which will make it easier to stand out. The designer fully demonstrates the usage process of the application on the tablet with the help of dynamic effects. In just a few seconds, you can obtain an amount of information that is beyond the reach of static banner images, and the experience is excellent.

41. Use geometric textures

This Corona advertising image perfectly applies the previously popular Low-Poly elements to the image of oranges. This geometric texture gives oranges a A cool and clear feeling will make you interested in Corona's beer.

42. Use interesting graphics to divide the space

This advertising image from Brightgreen uses a diamond shape to split it into two different spaces, which makes the advertising image form two natural levels. The blank part carries text information, while the green part carries pictures, making the whole picture clear and full of texture.

43. Add shadows

Long shadows have been a design trend for a long time, and this ad created by Webduckdesign is a pretty good use case. If there were no shadows, the entire picture would look quite monotonous. The addition of long shadows makes it look less flat and more layered.

44. Use patterns as textures

Unlike subtle and delicate patterns, superimposing specific patterns as textures on the background can create a specific atmosphere. This advertising image designed by AnneSophieHostert uses the pattern texture of ice cream and pineapple to create a summer feeling.

45. Use color block segmentation

If you don’t want to just use the picture at hand as a background in an advertising image, then you might as well divide it into different parts, the same as a single color When color blocks are combined and used together, the formal sense of the entire advertising image becomes stronger.

46. Use line decoration

Most of the time, advertising images are composed of pictures and text, but adding some decoration appropriately will make the advertising images look fuller. Compared with various highlights, the decorative effect of lines is not weak, and it is more free, and the effect is quite good.

47. Tell stories

The ultimate goal of advertising is to sell products, and the most effective way is to tell the experience of real users. This ad was designed for Amazon’s beverage e-book APP Audible. The scene in the picture is intended to promote that their product can be used in many scenarios without interruption.

48. Be humorous

Humorous presentations are usually more effective than strong sales pitches. They are more willing to see content that makes people laugh.

49. Use simple font matching

There is no need to carry out complicated layout design. Match several fonts with the same style, simple and easy to recognize, like this advertisement from Pizza Hut , can also achieve the effect of increasing the amount of information and pleasing people.

50. Use simple graphics to emphasize PUMASELECT’s first major collaboration with street graffiti master Bradley Theodore

The world-renowned sports brand PUMA’s SELECT series and selected products from major fashion centers around the world Designer brands work together, and the splendid sparks created by the integration of different styles of fashion items have made PUMASELECT a hot topic in the sports fashion circle in recent years, and PUMA has been named a sports trend leader. PUMASELECT's first major collaboration in 2019, together with the well-known New York street artist Bradley Theodore, turns every corner of the world into a creative canvas, drawing inspiration from the streets and alleys that can be seen everywhere, using bright graffiti colors and textures to truly reflect the passion and passion contained in the essence of art. With explosive power, PUMA's classic items are coated with 21st-century modern art. Using Bradley's signature skull totem and distinctive graffiti illustrations as design elements, it launches a full range of vibrant and colorful fashion items, leading a new model of cross-century art trends.

PUMASELECT’s first major collaboration with street graffiti master Bradley Theodore

New York’s well-known street artist Bradley Theodore is world-famous for his street-style portraits and skull totems. Through bright colors, Hand-drawn graffiti and rich symbolic meanings reimagine designs and explore people's inner vitality. Whether it is fashion devil Anna Wintour (Anna Wintour), Karl Lagerfeld (Karl Lagerfeld) and other pop culture classics, they are all created by him. Although the representative works are all presented with skulls, they use bright colors to illustrate different characters with their appearance, hair or posture, and use skeletons to outline the inner soul of the characters, awakening everyone to find their original selves, and showing the inner soul of the characters. And exuding confidence.

PUMAClydeBRADLEYTHEODORE

PUMASELECTxBRADLEYTHEODORE joint series highlights Bradley’s brilliant artistic brushwork, adding various hand-drawn totems, such as skulls, hearts, Hashtag tags and other elements into fashionable single product designs. It perfectly interprets the artistic products of real life and cultural exchanges.

The joint series of shoes PUMAThunder by BRADLEYTHEODORE is a replay of the popular 2018 popular shoe Thunder. It is made of multiple different materials such as suede, leather, and mesh, and is designed with neon contrasting colors such as red, blue, green, pink, and yellow. The exaggerated lines on the side of the shoe create multiple visual layers, and the TPU panel design is added to create a domineering and thick sole; another PUMACapribyBradleyTheodore uses black and white soft textured leather splicing to cover the upper, and the PUMA signature curve is hand-painted in mint green on the side of the shoe. Knife patterns, bright white hearts and Hashtag# totems are embellished on the white leather, which is low-key yet playful. The handwritten word NEWYORK traces back to Bradley's origins. Finally, the goose yellow suede with the Jumping Leopard LOGO is embossed on the heel, making it The shoes still maintain a fashionable and high-style in the street trend atmosphere; the PUMAC Lyde by Bradley Theodore shoes are changed to a hand-painted machete design with pink, yellow, and blue color lines. They are also decorated with bright black hand-drawn drawings on the uppers, and are cleverly printed on the bottom of the tongue. The words "CREATIVITYISCULTURE (creativity is culture)" make people understand Bradley's free and unrestrained creative soul.

PUMA SELECT The jacket is reversible, with hand-painted graffiti designs on the sleeves and the New York City skyline on the back, giving it a full sense of street fashion. The PUMA x Bradley Theodore crew neck shirt and thin long T-shirt incorporate street style designs, in addition to the indispensable signature skull. In addition to the printed totems, hand-painted hearts and flower patterns are also painted to make the overall clothing more lively and playful. In addition to a variety of hooded T-shirts, short-sleeved T-shirts and sports trousers, Bradley also adds three-dimensional embroidery and glue-touch printing technology to the design of accessories such as tote bags, waist bags, and baseball caps, providing a more comprehensive choice of outfits. Challenge the emerging fashion style of graffiti hand-painted totems.

PUMAThunderBRADLEYTHEODORE

PUMASELECTxBRADLEYTHEODORE joint series of products are sold globally and will be officially launched on January 12th at designated PUMA stores. With Bradley's free and unrestrained artistic brushwork, bold Defining the street fashion trends this spring. How about POP hand-painted advertising fonts!

1. About POP

POP is the abbreviation of English point of purchase, which means "selling point advertising". Its main commercial purpose is to stimulate and guide consumption and activate the store atmosphere. She takes the form of outdoor signs, display boards, window posters, in-store signs, price lists, hanging flags, and even three-dimensional cartoon models, etc. Commonly used POP is used for short-term promotions. Its form of expression is exaggerated, humorous, and strong in color. It can effectively attract customers' perspectives and arouse their desire to buy. It has been widely used as a low-cost and efficient advertising method.

1. POP production forms

POP production methods include color printing, printing, hand-painting, etc. With the development of computer software technology, its advantages of beauty and efficiency are more fully demonstrated in art design applications. It can even imitate the graffiti effect of hand-drawn artistic glyphs to the fullest, and can receive LOGO pictures and other materials from digital cameras and scanners. . It is especially suitable for fast, efficient and low-cost production of selling points with large demand for POP.

1. Application of POP

POP is mainly used in supermarkets and various retail terminal stores. At present, large supermarkets mostly use printing into a unified template and then use it by artists according to requirements. Fill in the text content to meet the different usage requirements of the dazzling product counters. It is very flexible and timely. Therefore, simple hand-painted POP is generally difficult to do and must be mass-produced in a modular manner. Small and medium-sized retail stores , product specialty stores are currently developing towards brand management chain operations. Many of them operate in sync with brand operators and manufacturers in terms of product organization structure, promotion plans, store style, etc. However, many of them still advocate using different copywriting when it comes to the use of POP. , launch different discount information, and some stores even have posters such as "extreme good news" written with yellow paper brushes... This obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider this more Much.