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Tea Company Profile 6 _ Basic Introduction Articles of Tea Company
Brief introduction of tea company model Part I: Brief introduction of Fujian Zhaode Tea Co., Ltd.
Fujian zhaode tea co., ltd was established at the end of 20 10. At the beginning of the preparation, the chairman and general manager made it clear? Put morality first? Cultivate elite talents with both ability and political integrity and provide strong cultural support for the sustainable development of enterprises and society. According to the requirements of modern business philosophy and management mode, we will build an excellent management team, start with technology, talents, products, markets and brands, constantly improve the comprehensive competitiveness of enterprises, lead the modern tea consumption concept, and give new life and vitality to traditional tea products!
The company has a large processing plant in Jinjiang and the most modern oolong tea Tieguanyin refining production line in China. Green, innovative, harmonious and enterprising? For the brand concept, production is carried out in strict accordance with the requirements of QS. The market is positioned in the middle and high-end consumption to meet the needs of business, festivals, gifts and daily consumption. Relying on its professional operation and the advantages of joining wealth, it has gradually caused a joining upsurge in the industry, and more and more franchise stores in various regions of the country. Zhaode Tea will adhere to the innovation of products and services with the professional spirit of innovation, foresight and responsibility, and strive to cooperate sincerely with franchisees through chain brand management, so as to make Zhaode a leading enterprise in the tea industry.
? Zhaode business philosophy: value for money, Zhaode world.
Zhao De always insisted? Affordable? All products and services are valuable. Compared with its price, any kind of tea in Zhaode is superior in quality and value, but you don't have to pay a high price to enjoy it. Always provide consumers with more affordable, more professional, better quality and more valuable consumption enjoyment?
Zhaode has always adhered to the people-oriented principle, and through the consumer's tasting of Zhaode tea, the immoral contained in tea has been passed to every corner, so that people can have a more thorough understanding of cha de culture in China for thousands of years. This is the expectation and vision of every employee of Zhaode, and it is also the obligation and responsibility of every employee.
? Zhaode's service concept: focus on creating specialty.
Zhaode has been providing first-class professional services with professional skills and quality, so that every consumer can get a series of value-added services such as tea knowledge, brewing methods, identification methods and selection criteria that exceed expectations when contacting Zhaode, and feel respect and concern in the consumption process.
Brief Introduction of Tea Company Model Part II: yingde city Liaoxin Tea Co., Ltd.
Kensuke
Yingde city Liaoxin Tea Industry Co., Ltd., a subsidiary of Hong Kong Xiangyangju International Holding Group, is a comprehensive enterprise integrating tea planting, production, processing, sales and scientific research. The company has total assets of more than 30 million yuan, including tea planting base 1000 mu and annual tea production capacity 10000 tons. In cooperation with the Tea Research Institute of Guangdong Academy of Agricultural Sciences, the company produced in strict accordance with the national standard GB/T 13738.2-2008, and the enterprise passed the QS certification of national industrial products. At present, there are marketing service centers in Hong Kong, Guangzhou, Qingyuan, Zhengzhou and other cities.
Based on the principle of survival by quality and development by science and technology, the company cooperated with the tea research institute of Guangdong Academy of Agricultural Sciences and the senior tea artists of former Overseas Chinese Tea Factory and Hongqi Tea Factory in yingde city, and cultivated a team of senior tea artists, agronomists, tea artists and engineers with exquisite processing technology. It plays a major role in tea planting, processing, scientific research and development.
Developed and produced by the company? Lost your heart? Brand black tea is selected from the company planted in Hong Ying Town, yingde city? Hong Ying 9? 、? Yingzhou No.1? Combining the traditional handicraft with the tea color sorter of modern CTC photography technology, we made high-quality national-level fine varieties such as tea. The main production process is: tea garden picking-primary production (withering, rolling, fermentation, drying)-refining (screening, color selection, fire repair, packaging and other processes). The quality characteristics are: 1, and the shape is compact and clear; 2. Color: moist and obvious? Baoguang? ; 3. Aroma: Sweet and unique? English safflower is fragrant with honey? ; 4, taste: mellow and fresh, delicious; 5, soup color: red and bright, crystal clear.
Among them? Cultivate your heart? 、? Enlightenment? 、? Is it comfortable? 、? Does the lady drink tea? 、? Do men drink tea? 、? Office tea? 、? The boss uses tea? 、? Middle-aged and elderly people drink tea? 、? Students drink tea? And other products are favored by consumers.
At present, the company has established a systematic marketing network and formulated? Based in Guangdong, facing the whole country and the world? Market development strategy, to build a win-win cooperation platform for people with lofty ideals who love the tea industry, * * * with entrepreneurship, * * * with development and * * * with construction? Flagship store+supermarket counter+franchise store? Promotion mode based on. Now we are looking for strategic partners and distributors at home and abroad!
? Yingde heart tea co., ltd? Dedicated to architecture? Lost your heart? Yingde black tea, green tea and other series products, constantly consolidate the core competitiveness of enterprises, establish and improve the domestic marketing system, achieve a high degree of integration of tea planting, technology, production and market, take the responsibility of creating a green and healthy tea era and revitalizing the national tea industry, constantly update the planting and processing technology of Yingde black tea and green tea, and become the leader of China tea industry!
Brief introduction of tea company model Part III: Brief introduction of Hangzhou Shuaiyin Tea Co., Ltd..
Hangzhou Shuaiyin Tea Co., Ltd. is located in Waitongwu Village, Xihu District, Hangzhou City, Zhejiang Province, with a registered capital of 5 million. It is a modern comprehensive enterprise integrating planting, research and development, processing, sales and tea culture exchange. The company has a group of energetic young teams, who specialize in West Lake Longjing, osmanthus Longjing and Longjing black tea through e-commerce and high-end hotel catering. Company inheritance? Making tea is like being human? We are committed to the brand building of gift tea and the spread of tea culture, actively develop a green and healthy tea economy, and strive to achieve? The leading brand of gift tea and tea culture communication? Target.
The company has always insisted? Innovation and refinement, healthy drinking, quality life? With the concept of "tea making", we use traditional tea making technology and modern advanced technology to carry out standardized quality inspection and management in all aspects of tea production, refine tea and strive to build? Safe, healthy and green? Tea products. Carefully cultivated by the company? Marshal tea garden? Applying farm rapeseed cake fertilizer and adopting biological and physical measures to control pests and diseases, Longjing produced has excellent quality, unique taste and mellow taste.
Waitongwu Village was once the place where Zhu De opened a tea garden and commented on tea. I heard that Zhu De visited the countryside, stopped at the village four times, and went down the mountain to pick tea with the villagers. He is very concerned about the production and life of tea farmers, guides the development planning of tea villages, and highly appreciates the tea in Tongwu Village. Is it green, fragrant, mellow and beautiful? Praise and encourage villagers? Produce more tea and develop more green tea economy? . Hangzhou Shuaiyin Tea Industry Co., Ltd. is rooted here in response to Marshal Zhu De's call to develop green tea economy.
Shuaiyin's handsomeness is the handsomeness of Marshal Zhu De, and it is also the meaning of leaders and leaders. Shuaiyin's seal is printed and printed, and it also means to remember Marshal Tea. The word Shuaiyin has already exceeded its original intention, and it contains the hope of Hangzhou Shuaiyin Tea Industry Co., Ltd. for the tea industry.
China is called? Tea country? It is also the birthplace of tea culture. The discovery and utilization of tea has a history of four or five thousand years. Tea has always been the most popular, popular and healthy green drink in the world. The rise of tea has promoted the development of tea industry and the birth of tea enterprises. Tea enterprises focusing on tea sales and cultural communication have sprung up like mushrooms after rain.
When I first met Shuaiyin tea industry, it was love at first sight with a gentle bearing. At first, people thought that people who make tea must be elderly people with frosty temples or middle-aged people who have fought many battles. However, the members of Hangzhou Shuaiyin Tea Co., Ltd. were deeply moved by its young image and scientific sales model.
Marshal ordered tea and left a story about the tea industry.
Waitongwu Village is a well-known tea production base in Hangzhou. This was once the place where Marshal Zhu De opened a tea garden and appraised tea. When Marshal Zhu De visited the countryside, he stayed in the village four times and went down to the fields to gather tea with the villagers. He is very concerned about the production and life of tea farmers, guides the development planning of tea villages, and highly appreciates the tea in Tongwu Village. Is it green, fragrant, mellow and beautiful? Praise and encourage villagers? Produce more tea and develop more green tea economy? . This story established the status and value of tea in Waitongwu.
Hangzhou Shuaiyin Tea Industry Co., Ltd. is located in the scenic Waitongwu Village, carefully cultivated. Marshal tea garden? Applying farm rapeseed cake fertilizer and adopting biological and physical measures to control pests and diseases, Longjing produced has excellent quality, unique taste and mellow taste.
Culture as the root, leading the tea market
Hangzhou Shuaiyin Tea Industry Co., Ltd. is a modern comprehensive enterprise integrating planting, research and development, processing, sales and tea culture exchange. The company has always insisted? Innovation and refinement, healthy drinking, quality life? With the concept of "tea making", we use traditional tea making technology and modern advanced technology to carry out standardized quality inspection and management in all aspects of tea production, refine tea and strive to build? Safe, healthy and green? Tea products.
The company not only pays attention to tea sales, but also pays attention to the spread of tea culture. The company strictly follows? Making tea is like being human? Business principles, actively participate in the brand building of gift tea and the spread of tea culture, publicize the ancient tea culture in China to the public, and make the foundation of tea culture continue. Hangzhou Shuaiyin Tea Co., Ltd. mainly deals in three kinds of tea products: West Lake Longjing, Osmanthus fragrans Longjing and Longjing black tea. With the help of e-commerce and high-end hotel catering, products will be brought to market. After years of efforts, the company has won the trust of tea customers and won the recognition and praise of the market.
Seek the fragrance and explore the secret, and you will get the essence of tea.
Some raw materials of West Lake Longjing produced by the company are produced in Zhu De? Marshal tea garden? ,? Green, fragrant, sweet and beautiful? Long-term drinking can achieve the purpose of refreshing, promoting fluid production to quench thirst and reducing neutral fat and cholesterol in blood; The selection of osmanthus Longjing is very particular. Osmanthus fragrans in raw materials is collected from Daxianglin, Shaoxing, the king of Guangxi, with a long history and rich tea fragrance, and it is the top grade of Osmanthus fragrans Longjing. The original Longjing black tea is moist in color, fresh and sweet, and the entrance is crisp. If you distinguish carefully, you will find that the tea fragrance is accompanied by a faint fruity fragrance. Tasting Longjing black tea is like being in a tea garden.
As the old saying goes, drinking a cup of tea and looking at the white clouds outside the threshold will forget all the insults and insults with big waves, which is really long-lasting love; Or tea friends, talking about world events and chatting about friendship, which is both emotional and more happy? Drinking tea is about mood, not feelings. The ancients often sang poems about the moon and songs about wine. Nowadays, people like to drink tea, and they usually borrow tea to release their mood. Make a good cup of tea anytime, anywhere, experience all kinds of life, or read a good book to inject a little tea flavor into life.
Introduction of Tea Company Part IV: Introduction of Fengqing Longrun Tea Co., Ltd. Fengqing Longrun Tea Co., Ltd. is a subsidiary of Yunnan Longrun Tea Group and a wholly-owned enterprise legal person. The address is Juda Village, Fengshan Town, Fengqing County, covering an area of 68.88 mu, with a building area of 25,000 square meters and a green area of10.5 million square meters. The production area is separated from the administrative office area, with a total investment of 40 million yuan.
Fengqing longrun tea co., ltd. insists on the advocacy of the group headquarters: Army, school, family? Based on the overall system management plan of the group company, aiming at the employees' situation and combining with the development trend of the industry, we will improve the management systems of employee attendance, employee behavior norms, site discipline, workshop safety production, dormitory management, restaurant management, environmental sanitation management, file management and office supplies. The establishment of the system embodies the daily detail management of the company, which runs through the work and works with the system.
Management departments of production and administrative institutions: general manager's office, deputy general manager's office, administrative human resources department, finance department, quality control department, logistics department and manufacturing department. In terms of production, there are seven standard clean production workshops, such as primary production, screening, sorting, blending, pressing, packaging and CTC, to process primary production and refined tea.
In 20 10, the average number of employees in various departments and workshops of the company was 77, including 32 administrative and technical backbones (tea engineers, assistant engineers and tea artists, 18), 30 formal production employees and 0/5 temporary workers.
Fengqing longrun tea industry co., ltd. is under the leadership of Fengqing county party Committee and government, and under the work arrangement of the group company, around longrun tea industry group? Health and taste? Business philosophy: all departments are proactive, vigorously advocate and practice the control and management of production costs, take product quality construction as the core work, and all employees work hard with one heart and one mind, closely combining with the group headquarters. Pay attention to quality, innovate products, build the market and promote marketing? According to the production and operation policy, we processed and produced all kinds of tea 104 tons, realized the total industrial output value of120,000 yuan, sold 579 tons of all kinds of finished tea, realized the profit of 56.2 million yuan, paid taxes of 1043 million yuan, and completed the industrial added value of 4.64 million yuan.
Since 20 10, the theme memorabilia are:
1. With the development of tea industry, the construction of 7 100 mu tea garden base of Fengqing Longrun Tea Co., Ltd. obtained the first-class certification of GAP (Good Agricultural Practices), and the base was put on record in the Municipal Inspection and Quarantine Bureau.
2. Focusing on quality construction and management, the company has obtained HACCP, ISO900 1, ISO 14000 quality management system and environmental management system certificates in China Quality Certification Center.
3. With the expansion of industrial production license, Fengqing Longrun Tea Co., Ltd. has upgraded from a single Pu 'er tea production to black tea, green tea, tea bag, scented tea and CTC (red broken and green broken) multi-tea production.
4. Invest in a CTC production line, covering an area of nearly 3,600 square meters, with an annual production capacity of 1 10,000 tons and an investment of about 1 10,000 yuan.
5. Longrun trademark is recognized as? China famous trademark? .
6. longrun tea was selected by Yunnan Famous Brand Strategy Committee as? Yunnan famous brand products? .
Introduction of Tea Company Part V: Introduction of Guangdong Tea Field Storage Co., Ltd. Building a national-level brand of tea garden contracting ecological industrial chain in China Guangdong Tea Field Storage Co., Ltd. is invested and built by Dongguan Heijin Industrial Investment Co., Ltd. Guangdong Tea Field Storage Co., Ltd. is the first domestic tea garden land transfer, agricultural development investment, property right transfer, tea garden contracting, subcontracting, tea garden planting and development, tea garden management, tea production, Anhua black tea evaluation, identification, trading, chain, e-commerce and warehousing logistics.
Guangdong Tea Field Storage Co., Ltd. aims to spread Anhua black tea culture. The development of tea garden agriculture has promoted the unified development and value-added development of local economy and tea garden. Under the premise of healthy development of tea garden industry, it is legal to subcontract tea garden benefits and enjoy various services. In Anhua leaf producing area of China, the local economy is backward, and tea farmers live below the poverty line. The forest of Guangdong Chatian Storage Co., Ltd. became attached to Hunan Anhua Black Tea and almost traveled all over the tea mountains in Anhua County, China. Under the guidance of Ling Xiaozi, a descendant of Wudang World Taoist Association15th generation and a professor of Hunan Agricultural University, the Tiandaoshan ecological tea garden with an altitude of1000m was finally found in Tao Zhu Village, Lengshi Town, Anhua County. Guangdong Chatian Storage Co., Ltd. is the first contractor. Therefore, Mr. Lin resolutely aims at the agricultural ecology of China tea and the social responsibility of tea people for healthy consumption and storage, and takes the development of agriculture as his sacred mission in his life. The establishment of Guangdong Chatian Storage Co., Ltd. has placed Lin's dream of the internationalization of China's tea industry in the future. He is determined to pay for China's dream of internationalization of tea industry in the future, devote himself to the tea industry, carry forward the spirit of tea people in China and even the world, and carry forward the tea ceremony culture in China. Tea is called tea day all over the world. Lin said to him:? China black tea can flow to the sea like a surging river, and its production and consumption value will surely shock the world. ?
Guangdong Tea Field Storage Co., Ltd. has more than 100 employees, 80% of whom are tea farmers. Guangdong Chatian Storage Co., Ltd. is looking for top management talents, operation teams and practical experts in the world, and will gather a group of management teams with trading experience from well-known domestic enterprises in the future. With the cloud computing platform for warehousing spot and short-term futures, Guangdong Chatian Storage Co., Ltd. is making every effort to build an e-commerce technology elite, and they are building an online sales kingdom of Guangdong Chatian Storage Co., Ltd. (Chatianyun); Establish an international advanced system to provide strong information management guarantee for tea service management and operation, tea trading promotion and tea storage materials; At the same time, we cooperated with national tea storage research institutions, trained a group of professionals in the storage field, and strived to build Guangdong Tea Storage Co., Ltd. into a new benchmark for tea storage; Financial experts from major banks in China laid the foundation for Guangdong Chatian Storage Co., Ltd. (Chatian Tea Store) and are weaving Chatian Cloud Network, where tea finance is distributed.
What is the spirit of tea day? Honesty in the world? Business principles, follow? Tea is all over the world? Our business philosophy is to devote ourselves to the tea industry, carry forward the spirit of tea people, carry forward the tea ceremony culture, and work hard for the international dream of China's future tea industry; At the same time, we will lead the tea industry to change, integrate the tea industry chain, subvert the traditional business model, promote the healthy lifestyle of tea, and promote the integration of tea garden resources so that thousands of families can drink safe, convenient and high-quality tea? For the mission of the enterprise, we are committed to becoming the first platform of China tea industry chain and the first all-round and three-dimensional modern tea storage brand enterprise.
Introduction of tea company model Article 6: Introduction of Huangshan Liubaili Monkey Kui Tea Co., Ltd. Established in 2000, Huangshan Liubaili Monkey Kui Tea Co., Ltd. is a leading agricultural industrialization enterprise in Anhui Province integrating the cultivation, processing and sales of Taiping Monkey Kui tea. There are 42 regular employees.
The company has more than 65,438+00,000 mu of independent property rights production bases in Monkey Village, Daping, Taoyuan and Sankou Taiping Monkey Kui, 600 mu of Li Taiping Monkey Kui processing bases and nearly 7,000 square meters of standardized clean processing workshops. In 2007, the Monkey Kui Tea Professional Cooperative in Sanhe Village, huangshan district City, Huangshan City was established, with members of 1 10 and 550 tea farmers.
In 2009, a new Taiping Monkey Kui Tea Capital covering an area of 1500 square meters was built in huangshan district, and more than 60 six hundred Li Taiping Monkey Kui Tea image shops and counters were set up in major cities in China, such as Beijing, Shanghai, Hefei, Tongling, Wuhan, Zhengzhou, Jinan, Inner Mongolia, Tianjin and Northeast China.
The company mainly produces, processes and manages Taiping Monkey Kui and Huangshan Mao Feng series famous teas. ? Six hundred Li? The brand Taiping Monkey Kui Series * * * is divided into the best (national gift, Diaoyutai, Tea King, He Zhonghua, natural gift, ode to the earth, harmony between people, fine products, beauty of the orchid, pure alcohol, thick rhyme, harmony and embellishment), super grade, first grade (five-star, four-star and three-star) and second grade (four-star and two-star) Taiping? The brand series is divided into four varieties: Super Monkey King, First Monkey King, Best Mao Feng and Super Mao Feng. At the same time, more than 20 series of packaging have been developed according to different consumer needs.
? Six hundred Li? For what? Anhui famous trademark? 、? China famous brand? What is its product? China quality products? 、? Anhui famous brand products? 、? Anhui famous brand agricultural products? , has won? China International Tea Expo International Gold Award? Seventh and eighth sessions? China International Agricultural Products Fair Gold Award? 、? China (Anhui) Tea King in the Third Tea Expo? Wait for the title.
March 26th, 2007, in Russia? China year? During the activity, 600 Li Taiping Monkey Kui were selected? National gift tea? Hu Jintao gave it to Russian President Vladimir Putin.
20 10 On May 5th, during the Shanghai World Expo, 600 Li Taiping Monkey Kui were selected as gift teas for the President of Malawi and the rotating chairman of the African Union, Mutarika.
20 1 1 year,? Six hundred Li? Taiping Monkey Kui Tea was awarded? Diaoyutai State Guesthouse designated tea? .
The company won, too China Top 100 Tea Enterprises? 、? Private technology enterprises? 、? Consumer trust unit? 、? Honest enterprise? And then what? Excellent private enterprises? Wait for the title.
The company belongs to the Monkey Kui Tea Professional Cooperative in Sanhe Village, huangshan district City, Huangshan City, and has successively obtained? Advanced professional cooperatives of supply and marketing cooperatives in the province? 、? Top 100 demonstration cooperatives in the province? Title.
General manager Zheng was awarded? Representative inheritor of Taiping Monkey Kui Tea, a provincial intangible cultural heritage project? , successively obtained? Outstanding CPPCC member in CPPCC district? 、? Anhui rural rich leader? 、? Anhui province enterprise rural rich leader? 、? Top Ten Outstanding Entrepreneurs in Anhui Tea Industry? Title.
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