How to activate Meituan Huukebao

Huukebao is a tool that helps hotels increase their exposure. It has the same nature as Ctrip’s Pyramid, Tongcheng Travel’s Dikebao, and Meituan Promotion Pass.

Huukebao uses the customer currency to exchange for exposure. 2 customer tokens = 1 pageview.

Earning guest coins is obtained by completing self-retained membership tasks in the hotel. That is, the hotel front desk scans the QR code with Damei Card.

The launch of the internal beta test of "Quokebao" fully demonstrates that the competition among hotels in the OTA operation process is already very fierce. In the OTA operation process, exposure is always the first step. Without exposure, there will be no follow-up, let alone orders.

The current OTA operation mainly focuses on three aspects: exposure, conversion, and revenue.

OTA operations are now at the stage of refined operations and data-based operations. It is no longer the past era where you no longer pay attention once it is online.