How do startups do network marketing promotion at low cost?

(The article is a bit long, but many effects are good, and there are real cases that have been verified. To promote online, it is important to stick to it! )

How do startups do online marketing promotion at low cost? Qihang has sorted out the top ten most effective free internet promotion methods for you, and see if it is helpful to you?

1. Soft text promotion recommendation index: 5 stars

Soft text promotion is one of the indispensable tools in network promotion. It is a very popular practice to carry out a soft text marketing on a platform with relatively large traffic. Its advantage is that it is easy to operate, and it is free to submit articles on many websites. However, it requires high quality soft articles, and if the characteristics of "soft" advertisements are obvious, it may be rejected.

At the same time, there are many portals in the industry, and high-traffic or authoritative websites also accept contributions. Once they can make headlines, the promotion effect is still very good. Now, the more effective way of soft writing is topic-based soft writing.

There are generally several types of topic-based soft articles:

1. Take advantage of the situation, this can be combined with recent network hotspots to find a suitable point, and the content to be promoted will be integrated into the hotspots, and it will be promoted by the residual heat of the hotspots;

2. Three customs, although not high in style, have always been loved by ordinary people;

3. Rare and wonderful things, such as recent news such as "Ariel Lin is thin";

4. On the tall side, there are mainly some news that spread the positive energy of society.

Disadvantages: The quality of soft text has a direct impact on the promotion effect. It takes more time to write articles.

when I choose the topic type, I fully consider the above content forms. First, I "take advantage of the situation". I didn't find any suitable content points in the recent network hotspots, and I didn't think of any good content points in the rare and wonderful classes. It is difficult to operate in a tall way, and the cost of operating is high in all aspects. In the end, I only choose three kinds of news, which is the best to make content, the best to hype and the cost is low. After choosing a good topic type, I rummaged through a previous topic news of the same type on the Internet, so I found a way to steal the theme content and put on the product we want to promote (because the topic is vulgar, please fill in the readers' brains for the specific content).

case sharing:

topic soft article: combined with hot entertainment news hype

publishing platform: Today's headline mobile phone client

It is also important to choose different platforms according to different industries

2. BBS recommendation index: 4 stars

BBS is one of the most important forms of online community, and it is also a good promotion channel. Generally speaking, forum users. You can publish related soft articles and posts on the forum, and make the information public. This way is to publish information in an overwhelming way, just like fishing in the vast sea. Whether you can catch it or not, you will only know if you cast a net.

Disadvantages: There are a large number of participants in the forum, various community sections, and the target audience is difficult to determine. There is also a high quality requirement for soft texts, which requires team cooperation for hype.

case sharing (select relevant forums for mass sending according to different industries to achieve the effect of dominating the screen):

Forum dominating the screen

3. Recommendation index of Q&A websites: 4 stars

Q&A websites are highly interactive and can spread information quickly. As one of the important ways of network promotion, question-and-answer website promotion is one of the means of word-of-mouth promotion. Using question-and-answer websites and combining SEO skills, we can throw out questions that users care about and answer them, and implant relevant information. It generally has the characteristics of high weight, quick collection and good ranking, and it is indeed a better promotion method.

Disadvantages: it has a hierarchical requirement for account numbers and is relatively troublesome. If you don't have so much time to raise a big number, you can try to buy it on Taobao.

case sharing:

4. Website navigation recommendation index: 5 stars

Website navigation, major enterprises have always wanted to take the website navigation called traffic portal as the preferred promotion method, but due to the limited space of the comprehensive website navigation page and the complicated content, it is difficult to get a place and find the user group accurately, so vertical subdivision of website navigation has entered everyone's field of vision and become a new promotion trend. Vertical segmentation positioning and self-help website building platform are becoming the best way for free marketing and publicity.

Disadvantages: the navigation and positioning of the website established by netizens are not clear enough, and the traditional comprehensive website navigation is copied, which leads to inaccurate user groups and may lead to poor promotion effect.

5.IM promotion recommendation index: 4 stars

Although there are viruses and harassment on MNS and QQ, it still can't resist the wave of people using IM in the 2. era. Similarly, IM has naturally become one of the many ways of network promotion. Enterprises can join targeted groups according to their own product characteristics, publish relevant news, or build their own groups, so that users are more targeted.

Disadvantages: IM is mostly a circle of friends who know each other or have similar interests. There is a degree that needs to be grasped well, otherwise it is easy to disgust people.

6.SNS social network recommendation index: 3 stars

SNS has gradually stepped into the ranks of network promotion. Because of its huge user group, high timeliness, wide audience, low communication threshold and online interaction, SNS has been used by many people as one of the promotion methods.

Disadvantages: Due to the change of netizens' concerns, it is difficult to create topics and influence among them.

7. Hot event recommendation index: 3 stars

Hot event promotion creates news that attracts a large number of media and users by integrating various resources such as society, enterprises and users. With the help of news, it attracts public attention, plays a sensational advertising effect and attention, and achieves the purpose of promotion and communication. Generally speaking, there are two modes of hot events promotion: 1. Taking advantage of the situation; 2. Create momentum.

Disadvantages of event network promotion: uncontrollable media and users' understanding of news.

8. Blog/Weibo recommendation index: 4 stars

Weibo is also known as micro-blog. Weibo marketing has become a necessary tool for event marketing because of its low threshold, fast communication speed, geometric communication and online interaction. Blog is a good place to promote. You can write advertising articles at will, post information at will, interact with each other, and add external links. This is definitely one of the indispensable tools for network promotion.

Disadvantages: However, as far as Weibo is concerned, its information update speed is quite fast, and it is not easy to cause topics and influence (a large number of fans are needed, and zombie fans doesn't count). If you are not a senior blogger on the blog, your voice is also light, and it is difficult to cause influence.

9. wechat recommendation index: 4 stars

micro marketing ≠ wechat WeChat official account. At present, the reading rate of subscription number of WeChat WeChat official account is getting lower and lower. For traditional small and medium-sized enterprises, we should combine WeChat group and friends circle, promotion page, micro-scene, micro-interaction, micro game, micro-power, red envelope combination and micro-bargaining.

Disadvantages: the reading volume of WeChat is getting lower and lower, and the content of WeChat is mostly the same. If we really want to do a good job in WeChat operation, we need to combine WeChat group and personal number circle of friends to do a good job in online marketing promotion.

case sharing:

1. encyclopedia recommendation index: 3 stars

In fact, encyclopedia is also one of the ways of network promotion. Because of its authoritative and well-known characteristics, encyclopedia has an unshakable brand effect in the hearts of netizens.

Disadvantages: With the continuous improvement of the encyclopedia system, the content submitted by the encyclopedia is very strict, and the pass rate is low. In addition, major netizens can change the encyclopedia content at will, which has a certain impact on the security and stability of Internet information.

to do a good job in network promotion, we must comprehensively analyze the characteristics of the enterprise's own industry, and then tailor its own publicity methods for the enterprise. We must formulate various publicity methods to spread the information of the enterprise according to the needs and development direction of the enterprise. I believe that the marketing effect will be better through the parallel use of various promotion methods. (enterprise management and marketing)

First, set sail with first-hand internal floor-standing teaching and materials, and compile one-stop online marketing promotion services such as e-commerce network marketing team operating system construction cases, promotion cases, self-media cases, WeChat marketing system, WeChat distribution system and WeChat scenes. Www.eqiseo.com

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