What is the Chinese meaning and complete writing of POP?

POP advertising is the abbreviation of "point of purchase advertising". Its original English meaning is "an advertisement that can promote the sales of shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. In today's highly competitive retail industry, POP advertising, as a medium between consumers and retailers, has increasingly become an important means to promote sales performance. The rational use of POP can not only replace the role of sales promotion personnel, reduce personnel costs, but also achieve the purpose of increasing sales.

POP advertising mainly emphasizes the "time" and "place" of purchase, which makes consumers have a desire to buy at the shopping site, thus achieving the purpose of buying on the spot. Dupont Company surveyed the buying habits of 225 supermarkets and 446 1 consumers in the United States. The survey results show that 32% of consumers have decided what they want to buy before entering the store, and 68% of consumers have decided after entering the store. Creative and friendly POP advertisements can make the store's image more perfect, and have special effects in attracting consumers, urging consumers to buy, stimulating their desires and realizing their buying behavior. They occupy an important position in market promotion activities, are regarded as one of the five major media in the world, and play an important role in market competition.