Detailed explanation of VI CI

It has been nearly half a century since the birth of CICI theory. Experts and scholars in various disciplines have different understandings of it and different research focuses, so they have different interpretations of the definition domain of CI. Let's make a preliminary study from the comparison of the English translation and definition of CI, which will help us understand the original meaning of CI at a deeper level. The original concept of CI (Si Xiao) is called "Corporate Identity", which is the abbreviation of English Corporate Identity. The entire identification system is planned under the guidance of the strategic thinking of corporate identification, which is also called the "Corporate IdentitSystem (CIS)". Therefore, CI is the abbreviation of CIS, which is translated into Chinese as "Si Xiao", which is a rough explanation For the portrait of a company or enterprise, the zodiac sign Corporate refers to a unit, a group, or an enterprise. It is difficult to find a corresponding translatable word for identity in Chinese, but its meaning is explained in modern Chinese dictionaries as identification and identification. In the English-Chinese dictionary, as a verb, it can be interpreted as: a. Equivalent, regarded as the same; b. Identify, identify, verify. The basic meaning of noun: a. Identity, consistency; b. Noumenon, nature, identity. In English, Identity has many meanings, and the ones closest to our current topic are: identity, identification, etc. Judging from its usage, this word has the following two meanings: one refers to the identification of the subject, The subject has personalized characteristics that are different from others of the same kind; the second means that the subject's personalized characteristics must have complete unity and simultaneously express the subject's identification. It can be seen that its basic meaning is identification. Therefore, CI is translated as "corporate identity" on most occasions. In view of the ambiguous meaning of the term corporate identity, it is difficult to summarize its rich meaning in a short sentence. We will combine these meanings to give a more comprehensive explanation. First, identification, corporate identification in a cognitive sense, indicating the identity and nature of the company itself. For example: when we see the two signs "Hongtashan" and "Jianlibao", we will quickly think that the former is cigarettes and the latter is drinks. Second, corporate identification in the sense of communication internally indicates a certain identity within an organization; externally it indicates the organization's individual existence and differences from others. For example: Air China's service system provides passengers with the same services regardless of their country or nationality. Third, corporate identification in a social sense shows that individuals realize that they belong to a certain group, and their ideology and behavior must obey the system, so that individuals in this group can communicate and identify with each other, collaborate and support each other. For example, the relationship between branches, subsidiaries and the head office of an enterprise. Only later did it have a unified name: Corporate Identity, or CI. VI is part of enterprise CIS, and enterprise CI includes three aspects. They are BI, MI and VI respectively. The three aspects are corporate concept identification, behavioral identification and visual identification. The full name of VI is Visual Identity, which is the corporate VI visual design. It is an important part of the corporate VI image design. With the development of social modernization, industrialization and automation, the process of optimized combination has been accelerated, its scale has continued to expand, organizational structures have become increasingly complex, products have been rapidly updated, and market competition has become more intense. In addition, with the rapid expansion of various media and diverse communication channels, audiences are faced with a large amount of complicated information and become at a loss as to what to do. Enterprises need unified and centralized VI design communication more than ever before, so the recognition of personality and identity becomes extremely important. VI: Visual Identity VI: A complete and systematic visual expression system centered on logos, standard words, and standard colors. Convert the above abstract concepts such as corporate philosophy, corporate culture, service content, and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identity design is the most communicable and infectious, the easiest to be accepted by the public, and is of great significance. VI system: A. Basic element system: such as corporate name, corporate logo, corporate shape, standard words, standard colors, symbolic patterns, slogans, etc. B. Application system: product styling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, displays, and printed publications, etc.

The main contents of a set of VI design: I. Basic element system A. Logo B. Standard words C. Standard color D. Combination of logo and standard words.II. Application system A. Office supplies: envelopes, stationery, notes, business cards, badges, work IDs, invitations, folders, letters of introduction, accounts, memos, information bags, official documents and forms, etc. B. The external architectural environment of the enterprise: architectural shapes, company flags, corporate facades, corporate signs, public signs, road signs, advertising towers, neon advertisements, courtyard beautification, etc. C. Internal architectural environment of the enterprise: internal department signs, commonly used signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc. D. Transportation: cars, vans, buses, trucks, tool trucks, tank trucks, ships, airplanes, etc. E. Clothing and apparel: manager uniforms, management uniforms, employee uniforms, ceremonial uniforms, cultural shirts, ties, work caps, buttons, epaulettes, badges, etc. F. Advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc. G. Product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging, wrapping paper. H. Official gifts: T-shirts, ties, tie clips, lighters, key tags, umbrellas, medals, gift bags, etc. I. Display: window display, exhibition display, shelf product display, display product display, etc. J. Printed materials: company profile, product brochures, product introductions, calendars, etc. In one sentence, VI is part of the enterprise CIS.