Slogan points for brand slogans

1. Brand slogans generally highlight the functions of the brand and the benefits it brings to consumers, and have strong emotional color, praise and appeal, with the purpose of stimulating consumers.

2. Brand slogans are usually promoted through slogans, manuals, product catalogs, etc.

3. The brand slogan should highlight its own characteristics or competitive advantages, and it can also explain the product name.

4. Brand slogans can also be dynamically adjusted like brand colors and logos to adapt to market needs.

Brand slogans should not be changed at will. It will be used in advertising, promotional materials, posters, banners, websites and anywhere you can think of. Establish the right decision at the initial stage and then implement it without wavering.

The creation of brand slogans is more based on the growth experience of one's own company, highlighting different demands at different stages. For example, in the early days of starting a business, when the brand awareness is not high and the product audience is not large enough, the brand slogan should tend to use functions and values ??to give customers a clear feeling, such as the best kitchen appliances, the best shampoo, etc.; when the brand Beyond the initial stage, it can rise to a certain height. While implementing diversification, it can give the public a corporate image beyond profit. The brand slogan will bear higher-level responsibilities such as social responsibility in addition to function and use value. When When people hear the brand slogan, they not only think of the product, but also the social and public welfare activities performed by the company.