What are the slogans with the theme restaurant as the theme of the event?

Chapter 1 Individualized consumption; The origin of the rise of theme restaurants

Section 1: Connotation Analysis of Theme Restaurant

With the development of society, it is more and more difficult to grasp the customer's mind. In 1950s and 1960s, ten customers had only one voice, but in 1990s, one customer had ten different voices. Personalized and diversified consumption trends make everyone want to show their unique personality and taste through products or services. Therefore, for restaurants, the ultimate battlefield of their business activities should be the hearts of customers, approaching and catering to customers with personalized products or services. The emergence of theme restaurants caters to customers' ever-changing catering consumption needs. With customized, personalized and characteristic products and services, it has touched the male gods selected by many restaurants and exerted great charm.

1 Connotation Analysis of Theme Restaurant

It is generally believed that the theme restaurant is the basic place to provide food for customers through a series of scenic spots around one or more historical or other symbols. Its biggest feature is to give general restaurants a certain theme and create a commercial atmosphere around the established theme. All the products, services, colors, shapes and activities of the restaurant serve the theme. Make the theme a feature that customers can easily identify the restaurant and stimulate consumption.

In short, the theme is the title. A theme is "a recurring theme or various changes based on it"; A time, a place and a state of mind can all evolve into a theme environment with rich details, which is worth remembering and escaping from reality.

The relationship between theme restaurants and specialty restaurants, theme restaurants must be specialty restaurants, but specialty restaurants are not necessarily theme restaurants.

2 the essence of theme restaurants

The essence of theme restaurants is difference and culture.

The advantage of theme restaurants lies in emphasizing differentiation on the basis of standardization, that is, in the fierce competition, restaurants distinguish their products and services from competitors and are superior to competitors by shaping a distinct image, thus making customers like their products and services better. This difference should be comprehensive for restaurants, including not only the types of cakes, tables, chairs and plates, but also the intangible differences in individual care of smiling service, including not only the differences in the number of facilities and equipment, the advantages and disadvantages, the attributes of old and new materials, but also the differences in sales environment such as advertising and marketing planning. Therefore, for theme restaurants, the focus of management should be differentiation on the basis of standardization, and strive to find all kinds of differences-themes. In the market segmentation of restaurants, restaurants should not be greedy for perfection, because all kinds of consumer needs should be met by restaurants with their own characteristics. The bigger the market positioning, the harder it is to form a theme, and the harder it is to have a stable and fixed customer base. Restaurants should realize that fast cakes on the market are not kept by restaurants, and ensure that they can be obtained and firmly grasped.

It is worth mentioning that once the restaurant is formed,

A certain theme does not absolutely exclude other tourists. China, who has just stepped into a well-off society, is not so persistent and meticulous about the subject matter. In particular, theme restaurants with a certain scale should live in several stores to attract major customers with themes, and at the same time, it should appropriately penetrate and expand several other market segments.

The essence of theme restaurant is culture; There is no distinction between high and low in the theme itself, and the essence of the theme is culture. Elegant and popular culture, old and new culture. The attraction of Chinese and western cultures and themes has nothing to do with the price of products. The key lies in the uniqueness, uniqueness and correspondence of culture.

(1) professional cultural needs.

The so-called professional requirements are the cultural connotation and technical requirements of the theme itself. What really makes the theme popular is not only the dishes, but also the dishes, atmosphere and services around a carefully selected theme. Experts pointed out that; Theme restaurants don't just talk about eating, but run a culture around a theme. With the color of a cultural salon of a certain color, people with the same interests and accomplishments often get together in theme bars, which is called taste transfer. This requires the theme bar to have a strong professional color.

② Cultural requirements of image

The image of the theme restaurant is the atmosphere, serving the employees of the factory. A successful theme restaurant, from managers to service personnel, must love and be familiar with its own theme. The other is its own image, that is, from a cultural point of view, how much real feelings it can give consumers. The layout of the whole theme restaurant, the choice of music and the design of service. Combining the two essential characteristics of theme restaurants, when creating a theme, restaurants must reflect certain differences and relative cultures, which is the real theme with vitality. The essence of existence is difference, and the road to development is culture.