The origin of Tobey Tiger Brand, Elephant Seal, Chef, the three major Japanese insulation brands!

first, tiger brand tiger?

Happiness の Warm Magic

Origin: China, Shanghai

? Osaka, Japan

ののののののののののののののののののののののの1239 Tiger thermos co., ltd (タィガー magic flask co., ltd) is a Japanese multinational company that manufactures high-quality vacuum bottles and consumer electronic products. At present, it has branches in China, Taiwan Province and North America respectively. Shanghai Husheng Electronic Appliance Co., Ltd. in the lower left corner of the above picture is a wholly foreign-owned enterprise invested and established in China by Japanese Tiger Brand Hot Water Bottle Co., Ltd. and Taiwan Province Enterprise. It was established in 1997 as its subsidiary in China, and all the tiger brands sold in China are produced by this Tiger Company.

In 1923 (the 12th year of Taisho), the founder was Takeshi Kikuchi (November 1895 ~ May 1975), who set up the Ju Chi Studio in the western district of Osaka City and began to sell the tiger seal magic bottles (as shown in the picture). Throughout the history of the birth of Tiger brand thermos, it began with the original intention of "bringing the warmth of tea cooked by mother to everyone".

About the origin of Tiger Brand, later generations drew the biography of the founder into a cartoon, telling the cartoon of Kikuchi Wufan's entrepreneurial history. This is an inspirational story full of chicken soup for the soul.

In the 28th year of Meiji (1895), Takeshi Kikuchi was born in Sanpingmachi, Xiyuhe County, Ehime Prefecture, Japan. His father was a village head, and his family also operated offshore fishing and mining. Ju Chi was the eldest son of the family. He lived in a ancestral home with a history of 3 years since childhood, and he was a rich second generation born with a golden key. Ju Chi lived as a carefree gentleman until he was 12 years old. In that year, his father's business failed, and his mansion was sold. The whole family became poor. It never rains but it pours. Soon after that, his father had a sudden cerebral hemorrhage, and Ju Chi's little childe suddenly changed from a prince to a beggar.

As the eldest son of the family, Ju Chi, whose family was in poverty, had to drop out of school to work in a textile factory in Osaka in order to support his family. Hard work from morning till night every day, but when you eat, you can only eat scraps of cold rice. It is at this time that little Ju Chi began to miss the hot tea-soaked rice cooked by his mother in the past (there is a Japanese diet called tea-stained rice, which is to pour hot tea on the rice with some side dishes). At this point in the story, the next step is the fate of the protagonist and the thermos for life.

Time flies, and Ju Chi grows up slowly. He wants to join the army, but he is defeated because of malnutrition and thinness. Ju Chi, who had nothing to do, passed by the stationery store one day. In the window, he met the true love he pursued all his life-the magic bottle! What the Japanese call a magic bottle is actually what we call a thermos. Because hot water poured into the pot will not be cold all day, just like dream magic, so the Japanese at that time called it a magic bottle. This name is really much more romantic than a thermos.

When Ju Chi saw the hot water poured out of the magic bottle, he could not help but open his mouth and exclaim, "Wow! It's amazing ~ "So I found the Eagle Seal Magic Bottle Company according to the logo on the pot. After that, I met a very important good friend Yamamoto Fuji in my life. After visiting Yamamoto's company, Ju Chi said that he wouldn't leave, and he wanted to follow Yamamoto as an apprentice to make products. Yamamoto is also a naive boy who burns at a little bit. Seeing that Ju Chi is so sincere, he said excitedly, "With you, we will certainly be able to build the first-class thermos in Japan in the future!"

Several years later, Ju Chi learned Yamamoto's skills almost, and his younger brothers and sisters in his hometown grew bigger and bigger, and his family expenses began to increase. Ju Chi's salary alone began to be unable to support a family. So, Ju Chi wanted to set up his own business, but he had no money. My good friend Yamamoto gave Ju Chi an idea, saying, "Why don't you be the off-line of my magic bottle, and I'll provide you with the goods, and all the profits you sell will be yours ~" Ju Chi suddenly changed from a technical job to a salesperson, completing the original accumulation of his initial venture capital.

Then, in 1923, Ju Chi established Ju Chi Studio and began to produce and sell tiger seal magic bottles. Yamamoto's magic bottle is "ィーグル", which is translated as eagle seal. It must be a consistent practice in the magic bottle industry to use the name of raptor as the logo of the thermos bottle and then end with the word "seal", so the thermos bottle in Ju Chi chose the "tiger" with the king's demeanor as the product logo, which has been used ever since.

After the establishment of the company, Ju Chi vowed to make new products, and her mother, brothers and sisters all came to help. At that time, the kettle was still a luxury, and ordinary people needed a month's salary to buy a bottle. Because it is particularly easy to break, Ju Chi began to improve the kettle body, wrapping the kettle liner in the middle with cardboard, and putting it in a container outside for use, so as to prevent falling and rust.

? As a result, Tiger Brand, which is more than five times stronger than other thermos bottles, suddenly became a commodity of online celebrity in Osaka and Kobe. Just as Tiger Brand was about to enter the Tokyo market, a very famous "Kanto Earthquake" broke out in Japan, which caused 9, deaths and 1, injuries. Miraculously, the 1 thermos flask that Ju Chi was going to sell in Tokyo was preserved intact, and none of them was damaged, which made Tiger Brand suddenly famous. Taking this as an opportunity, Ju Chi's tiger brand has gradually become a leader in the field of Japanese magic bottles.

Looking back on the hard working life in his youth, what Ju Chi misses most is the warmth brought by the tea cooked by his mother, so "the temperature of the tea poured by his mother" has become the origin of Tiger Brand's business.

With the progress of science and technology, thermos bottles have gradually changed from luxury goods at home to daily necessities, and its functions have also become diversified. It is nothing new to eat hot meals anytime and anywhere. Tiger brand products have gradually expanded from the field of thermos bottles to everyone's dining table field, and more and more insulation products have become an indispensable part of our daily life.

Convenient technology and a better life should be shared with people all over the world. Hot tea, delicious meals and sharing among people make life happier. Nowadays, thermal insulation products are no longer the patent of one country, and people all over the world are inheriting its convenience. Tiger brand is just one of the brands, but technology has really affected our daily life.

second, Thermos, the cookery master

Origin: Kunshan, China

? Philippine

Malaysian

cookers can be said to be the originator of thermos bottles, and the earliest of the three thermos bottles.

In the 198s, German physicists put forward the concept of vacuum container. On January 2th, 1892, Scottish physicist and chemist James Dewar designed a two-layer vacuum glass container based on the theory of vacuum container. Its principle is to blow glass into a special glass bottle, and both glass liner walls are coated with silver, and then the air between the two walls is pumped out to form a vacuum. This special cryostat is the prototype of our thermos bottle and Japanese magic bottle, that is, the world-famous "Dewar bottle".

reinhold Berg, a German glassmaker, added a metal protective shell to Dewar's vacuum glass container. In 193, he obtained a patent in Germany, and in the following year, in 194, he made a glass-lined THERMOS bottle with "Thermos" as the registered brand, and established "THERMOSG.M.B.H Company" in Berlin, Germany. "THERMOS" comes from Greek and stands for "summer heat and midsummer". Therefore, the Gourmet Chef was originally a German brand, not a Japanese brand.

The picture shows the magic bottle produced by the Gourmet Company in the early days. THERMOS thermos set off a wave in Europe as soon as it was launched. In 197, it established branches in Britain, the United States, Canada and other parts of the world, and the cookers began to become popular all over the world.

From 193 to 195, the chef's kettle was carried into the blue sky by the Wright brothers. In 197, the chef's thermos bottle accompanied the war correspondent Richard Harding Davis to visit the interior of Congo. In 198, the explorer Robert peary, accompanied by a thermos bottle of a cookery master, finally reached the North Pole after 1 months of cold challenges, setting a world record. Ernest shackleton discovered the South Magnetic Pole in 199, and when Colonel Roosevelt entered Mombasa, he also used the thermos flask of the Magician. It can be said that the cookery master at that time was a necessary explosion in the extreme challenge. With the outbreak of World War I, the cookery kettle was brought to the war zone again, and it has more uses. The picture on the right is the poster of the cookery chef during World War I, which shows that the war is strong.

during the second world war, the vacuum thermos of the cookers served as munitions to store water, medicine, blood and even organs for the army. Rescue military dogs carry the thermos bottle of the cook back and forth to the front and back, providing the most timely warm assistance. The thermos is called "a necessity to save lives" by the soldiers. The picture shows that the food demon was a propaganda poster during World War II, and the heroic rescue dog in the lower right corner became a classic symbol of countless moments of life and death to convey hope.

It was in 198 that the cookery master entered the Japanese market. The picture shows the slogan at that time, which was called "the invention that shocked the world-the cold and warm altar" in Japan. Since then, with the outbreak of World War I, a large number of imported goods from foreign powers have flooded into Japan, thus further promoting the domestic thermos manufacturing industry in Japan. After 1912, Japanese-made magic bottles began to be produced. At that time, Osaka was the center of glass industry, and the production of magic bottles began to develop around Osaka. Tiger Brand and Ju Chi mentioned above also started from Osaka after this.

Why did a German brand end up as a Japanese thermos? It is still necessary to introduce the world's first stainless steel double-layer VacuumBottle (pictured left) from Japanese local cookers in 1978. The lightweight stainless steel thermos cup, which is not afraid of falling, is an epoch-making product. It has successfully created the brand market position of the Gourmet, and it is also the embryonic form of modern thermos cups. For this reason, when we talk about the products of the cookery master today, we always refer to the cookery master as a Japanese brand.

In 1981, the stainless steel vacuum flask was put into production. This was an advertisement when the product was put on sale at that time, and the slogan of "light and unbreakable stainless steel two-layer vacuum structure" was naked, announcing the coming end of the era of fragile and heavy glass thermos. Stainless steel thermos combines high vacuum heat breaking technology, metal processing technology and dissolution technology, which were very difficult at that time, so it was also expensive at that time. To say that the Japanese had strong scientific research ability, they developed an imported product into a milestone product with their own characteristics.

What needs to be mentioned is that the bottle was developed by a local Japanese cook at that time, but the manufacturer was a Japanese acid company. At that time, Japan Acid Company was the predecessor of Dayang Ri Acid Co., Ltd. and one of the three major industrial gas manufacturers in Japan. In 1989, it acquired the brand of "Gourmet Chef". We can also see the shareholders who are fully funded by Dayang Risui from the general situation of enterprises in official website. Therefore, although the cookery teacher was born in Germany and was later acquired by American companies for some time, it is still necessary to start from Japan to truly form the brand image of today's stainless steel thermos cups.

Now, the Cookie Chef was hired by Crown Metal of China Taiwan Province Company in 21. Strictly speaking, the current nationality is actually Taiwan Province, but the impression of Japanese technology has been deeply rooted in the minds of consumers. We say that the cookery master was the first to invent vacuum insulation technology, but this is no longer a high-tech in today's thermos world, and the family of cookery masters keeps bringing forth the old and bringing forth the new ... In this regard, stainless steel insulation products began to fly into the homes of ordinary people like the old Wang Xietang.

iii. Xiangyin ZOJIRUSHI

Origin: Thailand

Xiangyin was founded by Shirakawa Yinsaburo and Shirakawa Jinssaburo, and the two brothers were born in Asahi Village, Nakajima Prefecture, Aichi Prefecture. Jin Saburo has been interested in thermos since 198, when the thermos entered the Japanese market. At first, Jin Saburo was a worker who processed light bulbs and was still a curious baby. As it happens, incandescent light bulb is the originator of vacuum industry, glass vacuum technology is interlinked, and Brother Jin is considered a semi-expert, so he began to study day and night. In other words, the founder of Japan's local thermos, Yagi Tingjiro, was also born as a light bulb. It can be said that the origin of Japan's thermos is from the production of light bulbs.

After knowing his brother's preferences, his older brother, Yinsaburo, who lived in Osaka for business, decided to form a group of two people to make a business of warming kettles together. So in 1918 (the seventh year of Taisho), the two brothers established the Ishikawa Brothers Trading Company in a remote factory in Osaka. The older brother was 2 years old and the younger brother was 17 years old. At that time, the thermos was a luxury, which could not be bought by ordinary families in Japan. Japan's domestic sales only accounted for 1%, and 9% of the finished products were exported, mainly to China and Southeast Asia.

After World War II, Japan's thermos bottle industry became a private designated commodity, and the demand suddenly surged. In October, 1945 (the 2th year of Showa), Yinsaburo began to reopen the thermos repair shop in Tanabemachi's home, never thinking that the business was super prosperous. In 1947, the two brothers simply closed the repair shop and set up a factory directly in Gaojin, the southern district, and successfully developed the mass production of bottles in the automatic bottle-making machine, and began to produce and assemble thermos bottles.

The picture shows Shigeki Ishikawa, the president, inspecting the processing site of the magic bottle in the Gaojin factory. At first, the Gaojin factory started to produce portable thermos pots. Later, the friend of Yinsaburo's eldest son who came back from China heard about the household desktop kettle and thought that this type of kettle would become the future trend, so the factory production policy was changed.