October event planning directions and hot spots

(The material in this article comes from public information on the Internet, thank you) Before you know it, the hottest marketing node in the second half of the year is right in front of you. When it comes to October, what others think about is the seven-day long holiday, and activities are on everyone’s mind. The only thing is to make money! So what holiday nodes are there worthy of marketing in October that allow us to play in different ways and earn a lot of money by the way~ (This is the most important) Let’s take a look! The following is the October marketing calendar 1. October 1st: National Day holiday introduction: The most important marketing node in the second half of the year, naturally you cannot miss this good marketing opportunity! The rare seven-day holiday can attract adults and children to gather together and continue to attract traffic to shopping malls and real estate marketing centers. 2. Keywords: celebrating the birthday of the motherland, celebrating the whole country, paying tribute to the motherland, reunion, long vacation, travel, tourism 3. Activity plan: ① Tang Culture National Trend in Commercial Plaza (Oriental accent with the theme of tide to control dryness) activity planning plan - 84P ② Real Estate National Day Life Festival Implementation Plan ③ Commercial Plaza National Day Happy Carnival Activity Planning Plan ④ National Day Colorful Neighborhood Life Festival Activity Planning Plan ⑤ Real Estate Project National Trend Carnival (Creation of Wonderful City·Hi Food and Fun Theme) Activity Planning Plan (National Day) 4 .Marketing Posters: 2. October 8th: Cold Dew 1. Festival Introduction: Cold Dew is coming! This is the seventeenth solar term among the twenty-four solar terms. As the air becomes increasingly dry and cold, brands are also rushing to remind owners and customers to add clothes to keep warm. Let’s take a look at how brands cleverly market cold dew~2 .Keywords: The weather is getting colder, diet, health care, adding clothes 3. Marketing poster collection: 3. October 14th: Double Ninth Festival Festival introduction: The Double Ninth Festival is a traditional Chinese folk festival, which falls on September 9th of the lunar calendar every year. In ancient times, the Double Ninth Festival included customs such as climbing high to pray for blessings, enjoying chrysanthemums on autumn tours, planting dogwood trees, worshiping gods and ancestors, and drinking banquets to pray for longevity. In contemporary Double Ninth Festival, new connotations such as respecting the elderly and longevity have been added to the Double Ninth Festival. The elderly are also a large number of consumers. How to attract their attention and footsteps is what brands are thinking about. 2. Keywords: mountain climbing, Elderly People’s Day, eating Double Ninth Cake 3. Activity plan: ① Real estate project (Nine-nine sunny days, hundreds of good deeds and filial piety are the first theme) Double Ninth Festival activity planning plan ② Community Double Ninth Festival activity plan ③ "Warm and peaceful Double Ninth Festival appreciation" Qiu Fang” Women’s Federation’s planning plan for a series of soothing activities for middle-aged and elderly people during the Double Ninth Festival ④ Walking with Love Creative plan for the Double Ninth Festival Panda Cultural Charity Exhibition 4. Marketing poster collection: 4. October 16: World Food Day Introduction to the festival: World Food Day (World Food Day) Started on October 16, 1981, governments around the world hold commemorative activities around the development of food and agricultural production on October 16 every year. Its purpose is to arouse the world's great attention to the development of food and agricultural production. Food is the most important thing for people, so we can take this opportunity to lead children to realize the importance of saving food through some activities. 2. Keywords: conservation, people’s livelihood, empty plates 3. Event case: “How can you control the market if you don’t have empty plates?” Charity event in Shanghai Infinitus Shopping Center used cute and exquisite slogans to decorate the venue. When it was time to eat, it successfully attracted Everyone was interested in the event and came forward to learn about it. Many people took photos with slogans and signs for CD Action. In order to support, more people left their own action slogans, to encourage everyone to check in, leave messages, and give out exquisite gifts! 5. Frost's Descent on October 23 1. Introduction to the festival: Frost's Descent is the last solar term in autumn, which means that winter is about to begin. The temperature has actually dropped a lot. Since winter is not far away, brands still need to market this solar term. Let’s take a look at how marketing posters can be designed~ 2. Keywords: cooler weather, wind and frost, autumn mood, frost 3. Marketing posters Collection: 6. October 24th: Chinese Programmers Day Introduction: 1024 is the most sensitive number for programmers. After online discussions and voting, October 24th was designated as Chinese Programmers Day. Programmers can also celebrate the festival, let’s take a look at what activities Chinese programmers can do 2. Keywords: code, demand, baldness, programming 3. Activity case: "1024 Geek Culture Festival" in Shanghai Yangpu Innovation World Plaza Program A special holiday for members, starting a geek carnival.

At the 1024 Geek Culture Festival, the Shanghai Internet community created their own big party. Many Shanghai programmers and technical geeks got rid of bugs, stopped coding, and had fun at the cultural festival! There is a programming competition hall, a social square for programmers, a VR experience hall, and explosive performances just to relieve stress! 4. Marketing poster collection: 7. October 28th: ??Anniversary of the mobile game Honor of Kings 1. Festival introduction: The mobile game Honor of Kings has a large number of fans and users. What kind of chemical reaction will occur if they are brought together? The normal anniversary time is October 28th. This is the official fixed anniversary time. It will be postponed unless there are special circumstances. 2. Keywords: mobile games, skins, world of kings, heroes, players 3. Activity plan: Honor of Kings e-sports theme planning case 4. Activity case: "Glory of Kings large-scale immersive real-life tour exhibition" in Shanghai Yangpu Binjiang Shipyard If you want To create a popular event, the combination of creativity + IP is the best way to build momentum. Let’s take a look at how the king of mobile games plays offline activities. The "Honor of Kings" theme experience exhibition was created by integrating real-scene construction technology and light and shadow technology, bringing fans and users an immersive viewing experience. The passage in front of the entrance, in the form of light and shadow LED, immediately pulls the audience into the world of King of Glory. There are 10 scenes for the audience to play and check in, as well as new media art interactive installations, bringing an unprecedented interactive experience. 8. October 28: World Animation Day 1. Introduction to the festival: Cartoons can be said to have accompanied the growth of generations. Whether you are born in the 80s, 90s or 00s, it is definitely an indispensable part of childhood. cartoon. 2. Keywords: childhood, Chinese comics, memories, children's fun 3. Activity plan: ① Shopping mall animation IP tour exhibition layout and display plan ② Animation Culture Festival activity plan 4. Activity case: Baidu × Shanghai Art Film Studio "Childhood" "Hero's AI Fantasy" AI Artificial Intelligence Interactive Exhibition in Shanghai Yuyuan Baidu AI Office joined forces with Shangmei Film and Yuyuan to give full play to the advantages of Baidu AI technology and Shangmei Film Animation IP resources to hold "Baidu AI Office" at a famous landmark in Shanghai ——Childhood Hero’s AI Fantasy” Artificial Intelligence Interactive Exhibition has created an example of the integration and innovation of Chinese animation IP and AI. This "Childhood Hero's AI Fantasy" artificial intelligence interactive exhibition*** has 16 display areas. Each display area is divided into different themes according to different animated characters or stories, and each display area will also use voice recognition, Various AI technologies such as face recognition, motion capture, and body recognition are combined with animated stories through vivid and interesting presentation methods to create an interactive game with a strong sense of substitution. 9. October 31st: Halloween 1. Festival introduction: Although Halloween sounds scary, it has gradually evolved into a happy party for young people to let themselves go and for children to have fun. It has also provided a wave of marketing for major brands. Chance. So, as an event organizer, how should we seize this hot spot and create a successful wave of festival marketing? 2. Keywords: spoof, candy, masquerade, dress-up, cosplay 3. Activity plan: ① Halloween time travel theme party in commercial plaza ② Halloween haunted house activity plan in shopping mall ③ Halloween theme plan - Halloween ④ Real estate project Halloween carnival night special (fantasy Halloween theme ) Event Planning Plan 4. Event Case: Creative Bazaar × Auto Show: "Halloween Fun Carnival Night" collides with Halloween at the trunk market of Longsheng Plaza in Huizhou, bringing happy naughty things home, free Halloween makeup, and Children especially love making their own funny masks. Participate in mini-games and get free drinks. No food, no market, the kid’s favorite food part is definitely indispensable! There are also artistic and creative works of great appearance and full of creativity. It's a heavy flavor car show, the cars are decorated with Halloween decorations, it's my first time to experience a funny car show, it's so cute. There are also highly interactive gacha toys and wonderful check-in points, which have successfully attracted a wave of young people. Finally, there was a live show, and the whole place became lively under the influence of music! Halloween parent-child carnival party: "2020 Halloween Elf Yeah" in Hangzhou Joy City Halloween night, the entire Joy City has been transformed into a "magic town". The magic of the elf elevator is activated, and you enter the gate of a different world in 1 second. The castle surrounded by silk mesh, the little ghosts with yellow faces, pumpkin lanterns, and Q-version skeletons fill the weird atmosphere! Travel back in time to the authentic Halloween! 200 cute kids performed well in this event~ The entire Halloween-themed shopping mall includes 3 immersive games and 10 candy check-in points, allowing adults and children to play in their own way.

"Halloween themed display" case in Shanghai HKRI Taikoo Hui Halloween, major shopping malls are also indispensable for Halloween-themed display decoration. Here are some display cases, you can move to other places. Okay, do you have your marketing focus for October? Hurry up and collect it, you will definitely be able to use it~ There are many solution cases, so I won’t list them one by one. You can click on the link to download by yourself. PS: The event planning group continues to recruit and shares free solution resources every day~ (If you find it helpful, Feel free to give it a like)