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Decoration effect of maternal and infant shop
The decoration of the pregnant and baby shop is also a point that cannot be ignored. The decoration of the storefront is the facade of the whole store. Only when the decoration is fashionable and comfortable will it drive more customers and the return rate will increase. Therefore, in the decoration of pregnant and baby stores, we should pay attention not to be too luxurious, simple and low-key, and have our own connotation. We should think about their needs from the perspective of customers with what we think and hear. Only in this way can we promote the decoration effect, and the most important thing is to grasp the warmth and comfort of the pregnant and baby shop.
What are the precautions for the decoration of the pregnant and baby shop?
1, store environment style. It is suggested that the interior design should focus on warm colors, such as red and orange, to set off the warm atmosphere in the store and attract customers' attention. Because it deals in maternal and child products, the shelves in the store should be clean and hygienic.
2. Customer channel design
3. Anti-monitoring design
4. Pay attention to the display of goods. The purpose of product display is to catch the eyes, hands and hearts of consumers, make the display vivid and enhance the atmosphere of the store; Standardized and unified display,
Give people a professional feeling; Classified display, convenient for consumers to find; Contrast display, convenient for consumers to experience and feel.
5. Window display. Show the latest or special products in the window every month to attract customers. The window design should have bright colors and strong visual impact.
Operating area of maternal and child products franchise store: control the number of people in your area,
The business scale can be large or small, but the small space can't be too narrow, otherwise there will be too many guests, and it will be embarrassing to squeeze into the store without turning around. Try to accommodate enough customers after the product display, so that it will be fine, and it will also appear that the gas field in the store is very large, giving customers a good feeling.
The exhibition area of pregnant and baby products makes consumers feel particularly relaxed and comfortable as soon as they walk in. At present, shopping malls take centralized display as the main display mode, which is divided into centralized display of brands and centralized display of supporting products. For example, it is displayed on shelves in categories, in the form of promotional piles, or in the form of counters. Remember, attractive goods should be placed at the back of the store. They will play the role of "navigation", allowing customers to come all the way, thus driving the joint sales in the store.
The display of goods should conform to the scale of the maternal and child store, and the space in the store should not be too small because of too much display, giving customers a very crowded feeling. The display should not be too few, and the store should not be empty and deserted. The display of the pregnant and baby shop should also be moderate.
The window design of pregnant and baby products can strive for dynamic and artistic beauty in design.
Attract customers with novel designs. It is also possible to make customers feel intimate and natural through some life scenes, thus producing * * * sounds; At the same time, efforts should be made to reflect the characteristics of the store and the goods it deals in, so that customers will never forget it and print it in their minds. Its size, length, width and height are also designed according to the golden rule, that is, the ratio of width to height is 1: 1.62, so the window looks much more beautiful. The window and even the whole pregnant and baby shop can be unified by using the standard color of the shop. Different types of clothing have different requirements for the design of window colors.
Lighting layout: maternal and child products pay great attention to lighting effect, and stores usually need to buy two types of lamps: warm lamps and spotlights. The light emitted by the warm lamp is warm and won't change the color of clothes, so it is suitable for lighting clothes; The light refracted by the spotlight is dazzling and beautiful, which can make the whole store bright.
But it will cause color deviation of clothes, and it is not suitable to be placed in the fitting room or in front of the fitting mirror. Take a 70-square-meter shop as an example. You need to buy 20 warm lamps and 16 spotlights.
Don't pile all the products together, which will only make people feel crowded and messy and increase the bad impression. In good light, it is most important to bring out the warmth of the product in an all-round way. It's best to buy some plastic boxes to put the products, which will leave more space and make the pregnant and baby shop look clean and tidy.
It's best to buy some plastic boxes to put the products, so as to leave more space and make the pregnant and baby shop look clean and tidy.
How much is the royal maternal and child joining fee?
You don't need to join the royal pregnancy and baby chain. My cousin runs the Royal Maternal and Infant Chain Store. At that time, she paid a deposit, and the service at the headquarters was not bad. She often does activities in the shop and her business is quite good. I will help her during my break.
Is it better to join the mother-baby store or open it yourself?
Each has its own advantages. There are many brands of maternal and infant franchise stores on the market now, such as lovely and amiable, loving parents, excellent baby, Beibei Ram and so on. Entering a franchise store has both good and bad places. On the bright side, it is easier for beginners to get started. Franchisees will provide you with technology and experience, and will also design various promotion schemes to bring you goods on holidays. Of course, there are some shortcomings. For example, some brands stipulate that they can only sell products provided by the headquarters, and they need to pay a certain franchise fee every year. If they want some goods from other sources, they must also pay the head office.
If you are self-employed, you will have to spend more money on snacks. From the beginning, where to purchase goods, the cost and profit of goods are problems. But it doesn't matter, it's no big problem to learn from some platforms. In fact, for some marketing schemes provided by franchisees, some cashier systems can also be provided. Mommy's cashier system will have functions such as live broadcast, distribution and team battle, and they will also share some activity plans regularly, mainly for free.
If you use these cashier systems, you can save some joining fees to find some sources of goods. If the supply is sufficient, you can find some regional agents or distributors to purchase goods or go to some online platforms, such as 1688 and Shanghai Paike. Order. Of course, some local wholesale markets for maternal and child products can also have a look and compare prices.
Top Ten Franchised Brands of Infant Swimming Pool
Yule Beibei Infant Swimming Pool, Star Infant Swimming Pool, Little Whale Infant Swimming Pool, Baby Pill Infant Swimming Pool, Longge Parent-child Infant Swimming Pool.
Yule Beibei Infant Swimming Pool: This brand is a well-known chain organization in Beijing. The company headquarters has also established hundreds of chain stores in Beijing, Hebei, Tianjin and other regions. The brand has a high share and can provide quality services to meet the needs of different consumers. If you join, you need to have an initial fee of about 200,000 yuan. After joining, the company headquarters will also provide one-on-one teaching and training. Even inexperienced people and people without entrepreneurial foundation can join. Star Infant Swimming Pool: This brand is a mother-infant chain brand in Hubei. The company headquarters has been developed for many years. Now, after years of accumulation, more than 100 chain stores have been opened, with high brand awareness and influence. Little Whale Infant Swimming Pool: This brand is a chain brand that originated in Beijing. The company headquarters is a combination of online and offline marketing, which can provide standardized teaching and improve quality services. If you join the project, the cost is not high. As long as you have100,000 yuan to 200,000 yuan, you can join this store. Baby Pill Infant Swimming Pool: The company headquarters is a fashionable and high-quality service company, and now it can provide high-quality brand services for franchisees. Longge Parent-child Infant Swimming Pool: Longge Parent-child Infant Swimming Pool is an advanced parent-child swimming club in China and one of the earliest leading enterprises in the industry to carry out parent-child swimming in China.
Xiaoshumiao Infant Swimming Pool: The innovative management of Xiaoshumiao Infant Swimming Pool gives children a novel experience. The new model of sapling infant swimming pool makes parents more satisfied and recognized, and can realize the true meaning of infant swimming, which will not be as boring as the previous infant swimming pool. Haha bear infant swimming pool: Haha bear infant swimming pool is an expert in infant water conservation, which initiated the concept of infant water conservation, devoted itself to the research on the beneficial effects of water conservation methods on physical and mental growth of newborns aged 0-3 years, and developed a series of infant swimming products to promote the spread and development of the concept of infant water conservation in the infant swimming industry. Beibei Kang Infant Swimming Pool: Beibei Kang Infant Swimming Pool is a combination of infant swimming pool+baby souvenirs+maternal and infant department store+children's playground+other supporting facilities, which has multiple profitability. Aiyingmei Infant Swimming Pool: Aiyingmei Infant Swimming Pool is an educational technology and training service enterprise specializing in swimming and parenting education for infants aged 0-5 and developing their potential. It mainly provides the experience store, online shopping mall and business school of Aiyingmei infant swimming pool. _ _ Baby Swimming Pool: _ _ Baby Swimming Pool belongs to Shanghai Shengtian Education Technology Co., Ltd., and the customization experts of _ _ Baby Swimming Pool have been focusing on the innovative development of baby swimming pool, and are committed to the one-stop service of baby swimming franchise chain and technical training.
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