It’s selling like crazy! Why do so many people buy Tesla? Interviewing car owners revealed these reasons...

Tesla Model 3 is really selling like crazy.

Since the domestic price reduction, it has been "cheating" all the time. Regardless of the negative impact of the epidemic, cumulative sales from January to July were 57,400 vehicles, exceeding the total of the second to fourth domestic new energy models; if Narrowing the scope to first-tier cities, Model 3 even sells better than all the models you are familiar with...

Why do so many people buy Tesla Model 3? We have to find the answer from the car owners...

Fortunately, there are many new Model 3 owners around Dian Ge. It is somewhat surprising that these friends would choose to buy Model 3. , because they had some inherent labels in my eyes before, and they didn’t look like they were the ones who won the Model 3.

It wasn’t until I saw the style of the Tesla Club...that I understood.

Of course it was just a joke, let’s listen to their stories one by one, and you can often see the essence from another angle. If you want them to test drive hundreds of dollars, there must be some sufficient and necessary conditions.

1. Lao Guang Benguang, post-90s, cross-border master, "Baiyun Eason", "Baiyun Castle Lord"?-? Daqiang

If you live in Guangzhou After that, you will definitely understand the weight of the sentence "I am from XX Village".

But you can’t use the usual label of “landowner of 7 buildings” to describe Daqiang. In fact, although he is far richer than you and me, he is also far more diligent than you and me. He possesses Lao Guang's pragmatic and responsible style and the characteristics of a workaholic who pursues innovation and strives for innovation. He was even the "number one electric black man" before...

Dian Ge: You should have been a " "Electric black", it's quite surprising to buy Model 3.

Daqiang: First of all, I have to explain the matter of "I am Electric Black".

Actually, I am a person who loves driving. I do not reject any car that is easy to drive, including electric cars. Secondly, I am a person who loves technology products, so I will try to pursue any latest technology products. There are currently three main types of electric vehicle companies. Either the old man Lechun is doing the driving, or they are using "brainwashing" and "MLM" marketing methods, and the rest are PPT cars.

“So-and-so’s domestic factory is more advanced than the German Porsche factory”? “So-and-so is the best car on the planet”? Such slogans emerge one after another.

Regardless of how good the product or brand itself is, this kind of publicity method itself is very low. In addition, some cars are clearly poorly made, but relying solely on publicity to sensationalize them also makes me feel disgusted. Rather than being disgusted with electric vehicles, it’s better to be disgusted with mainstream electric vehicle marketing.

So I have expressed my disgust with these "electric vehicles" more than once in public. One thing to say, such a situation has never happened to Tesla so far, so I am more optimistic about the Tesla brand. If Tesla does something similar one day, I will not hesitate to leave its lineup.

Dian Ge: Haha, what car did you drive before? How did the idea of ??purchasing an additional Tesla Model 3 come about?

Da Qiang: The car I used to drive was an old Volkswagen Bora. It has actually been with me for 7 years. In addition, I need to drive to commute every day, so my family needs to buy or replace another car. Cars have gradually become an important part of family affairs.

To be honest, I really like nanny cars like Odyssey and GL8. This kind of family tool car is very good, but at this point, I have made very careful use of the car. After summarizing and analyzing, I found that I don't have a firm need for them yet.

The first is the use of Bora. During the driving time, 70% of the time is driven by one person. Occasionally, there is a need for a family of 7 people to ride. You can use the Baojun 7-seater car at home or rent a car to solve the occasional travel needs. Secondly, the cost of commuting. The number of kilometers I need to travel to and from get off work every day is about 60 kilometers, and the average weekly commuting kilometers reaches nearly 400km. Therefore, the cost of using a car will be the second important factor I consider.

In view of the above, it is not difficult to see that I need a model that meets my driving requirements, and secondly, a model with low vehicle cost. Therefore, electric vehicles that are low-cost and easy to drive will be the first choice, and the first target is naturally the Tesla Model 3.

▽AP commuting couldn’t be more pleasant

Dian Ge: Your car buying experience should be quite rich, so how did you finally decide to buy Model? 3.

Daqiang: After I had the intention, I first locked in a few competing products and provided them to my family to experience first before considering the next step.

At first, I locked in on the new BMW 3 Series and Cadillac CT5. For these three driving-oriented models, I took my family to the 4S store to look at the cars and inquire about the prices and financing options before returning for further consideration.

▽New BMW 3 and Model 3 interior

During the experience, due to media reasons, I was responsible for carefully experiencing the driving and mechanical quality parts, and my family Mainly ride in the back row, considering the comfort of the ride. What surprised me was that I was originally least optimistic about the rear row of the Model 3, but after many rides, my family found the performance of the rear row acceptable.

So, I chose the Tesla model?3. Next is the time to test whether you can accept its shortcomings. Because of the media, I could borrow a car to come back, so at this stage I began to evaluate whether I was suitable for driving an electric car. I specially borrowed the Model 3 for five days and started a week of life as a "simulated car owner".

To be honest, I basically collapsed in the first two days. Here is a piece of advice to buy an electric car, it is best to have one at home.

However, after carefully checking the charging places near the business district of my company and residence, and constantly trying to "run in" my life with electric vehicles, I found that the problem of charging does not seem to be difficult to solve as imagined.

For example, you can drive to a charging parking space in a business district for lunch, or you can choose some business districts with charging conditions during some shopping time every week. Driving an electric car slowly actually takes more time to plug into the charging pile than a fuel car. If you form a certain habit, the energy replenishment time of an electric car is actually even shorter than that of a fuel car.

After simulating the life of a car owner for a week, the charging problem was solved. Since then, Model 3 has brought me happiness that other cars cannot provide, such as excellent driving skills, acceleration capabilities comparable to million-class vehicles, intelligent driving experience, automatic assisted driving, and the rate of return of passers-by. Lower car costs, Tesla’s special circle of friends and other advantages.

Of course, another thing I have to mention is that electric cars can be directly registered. I found that I don’t need to “replace” at all. My wife can also drive. The original demand for 7-seater cars has turned into False proposition.

Dian Ge: How was the purchasing experience? Unlike others who were waiting for price cuts, you seemed to be in a hurry to buy the imported version?

The car buying experience can be decided in one word: fast.

Thanks to the media, I noticed that the last batch of imported Model 3 stock cars are available for purchase, and there are also small discounts available. Therefore, I did not hesitate to directly place an order for the imported model through the internal link provided by Tesla staff. It only took 3 days from ordering and payment to picking up the car and getting it registered. Yes, you heard it right, it’s as fast as buying groceries. The direct sales system allows you to pay directly on the official website just like shopping on Taobao and JD.com, and then go to the pick-up point to pick up the car and drive it away. Even the license plate is given to you.

I chose the imported long-range all-wheel drive version with a guide price of 440,000, which is the version second only to the P version. First of all, let’s talk about why you should choose imported models. The prices of the last batch of imported models have been settled. They don’t have the “oppressive feeling” of being cut off like domestic models. I went to investigate the second-hand car market. The imported models Model 3 is in a situation where it is hard to find a car, and its value retention rate far exceeds that of domestic models and even Model ?X/S models.

▽Model? , the long-range model only needs to be "charged once a week" to meet daily commuting, which is very convenient, so there is no hesitation in choosing the long-range model. In the end, why did you choose a dual-motor all-wheel drive model? It has an acceleration of 4.6 seconds. It is also a Tesla. I will know the gap with the domestically produced ones as soon as I look at them. Those who have never experienced them can try them all. A car that pursues driving pleasure, which is my top priority.

As for why not choose the more fun and stronger P version model, to put it bluntly, it is poor.

Dian Ge: I find that your ideas and needs are very clear, and you have a good relationship with Tesla. So it seems that Model 3 is completely a product that meets your own needs?

Da Qiang: I have driven more than 10,000 kilometers in the 5 months since I took the car, because the model 3 is very easy to drive. My Bora and Baojun have been sitting in the parking lot gathering dust for many days. I actually feel that I can’t go back to the days of driving a high-performance electric car with a fuel car.

My home belongs to a village in the city (Dian Ge: This means there is no shortage of parking spaces). In fact, charging piles can be installed. However, since I only have a pure electric car in the village, the installation process has been hampered. Prevent.

▽Don’t mention it, the biggest obstacle to the popularization of new energy may be community property management

Dian Ge: Share some interesting car experience?

Da Qiang: Let me give you a few examples of this.

Example 1. I am the first Tesla in the company. I often park at Gate 1 of the company. parking area. Occasionally when I go to pick up my car, I see people smoking around my car (actually parked quite far away from the smoking area).

▽Daqiang and Awei’s Model?3 in the article

Example 2. Since I have a certain free quota at Tesla supercharging stations, I occasionally go to charge. At present, I have added the WeChat accounts of 3 beautiful new car owners.

Dian Ge: You are such a rational person, but here you are required to talk about your shortcomings.

Daqiang: There are so many, I can probably write an article.

When I recommend others, I will first ask them to consider whether they want to buy an electric car. If they want to buy an electric car, their budget and actual car needs also meet the requirements. Compared with other electric car brands, currently , not worth mentioning.

-------I am the dividing line------

2. Fresh meat, post-95s, car review host, tall, rich and handsome?- ?Awei

Netizens who often read car reviews online may be more familiar with him than Brother Dian.

Standard tall, rich and handsome, he became a host at a young age and bought a Model 3. Not to mention, I am still envious.

Dian Ge: Ah Wei always thinks that you must be someone who buys JDM or BMW M. When did the idea of ??Tesla come up?

Awei: I bought the Model 3 because I planned to drive an electric car home during the Spring Festival at the beginning of the year. It changed my view of electric cars in those three days, and I felt the Model 3. It was very different from the electric cars I had come across in the past, so I started paying attention to this car.

At that time, my family already had two gasoline cars. Although they were both Japanese cars and very economical and durable, the cost of use and maintenance was still quite high. For example, a Fit requires a minor maintenance every 5,000 kilometers. It’s 500 yuan less. In addition, my daily commute to and from work is relatively long (Dian Brother’s note: Awei works in Guangzhou and lives in Foshan). On average, I run 10,000 kilometers in 2.5 months, which means I spend a lot of gas. In addition, I found In fact, I have the conditions to install charging piles at home, and new energy vehicles have license advantages in Guangzhou (you can directly purchase additional ones), so buying an electric vehicle is on the agenda.

▽Can you find Awei in this picture?

My idea is very simple. Just buy an electric car and drive it in the city and surrounding cities. There is no need for long distances, it’s okay. I am worried about battery life, and the car must have good performance and brand effect. After all, I don’t have a luxury brand model at home.

Finally, I saw that the self-owned brands were cost-effective but not to my liking. The NIO brand was acceptable but exceeded the budget. Finally, I saw that the Model 3 met the budget, had good performance, and the brand was OK, so I decided to buy the Model 3. 3 already.

Dian Ge: I found that your needs are very clear, and you directly confirmed the renewal version?

My budget is 300,000 yuan. The long-term battery life is about 120 kilometers longer than the standard battery life, but the price is 70,000 yuan more. Combined with my own usage environment, the long-term battery life and the standard charging time are actually 2 days. Or the difference is just one charge every 3 days, so I just go with the standard battery life version without thinking too much.

In terms of configuration, the main differences are the rear seat heating (not available in Guangdong) and the number of speakers in the car (the Fit only has two speakers, which I think is good). Others are almost exactly the same. In summary, the standard battery life This version is most suitable for me with a limited budget.

The biggest difference between buying a car and a traditional 4S is that there are really no discounts to negotiate. However, I added the sales WeChat account in March this year and often chatted with the sales when I had nothing to do, so I finally got some. Benefits and gifts (Dian Ge’s note: I suspect it’s because Ah Wei is more handsome), it depends on personal circumstances.

Dian Ge: Is it troublesome to charge when I go to work across the city every day?

Awei: My usage scenario is mainly commuting to and from get off work, traveling between Guangzhou and the suburbs of Foshan, all by myself I do a lot of driving, and my daily commute is about 80 kilometers.

My home charging pile has not been installed yet, but the hotel next door to my house currently has a 120kw third-party fast charging pile. The experience of using it is quite good, and I am still using the fast charging pile outside for the time being. The car has been driven 800 kilometers in more than two weeks since I bought it, and it is fully capable of meeting my above needs.

Dian Ge: It seems to be another case of precise demand and precise purchase. Do you have any interesting experiences to share with you?

Awei: I think the overall experience of Model 3 is good, just as I imagined before buying the car.

It is worth noting that I am really satisfied with the AP of Model 3. It can be used normally in normal road traffic, whether it is highway or urban roads. I even tried to drive in a big game one day. Under the heavy rain that made it difficult to see clearly, the AP was able to work normally on the highway and recognized everything normally (not recommended for everyone to try). In addition, when entering a road section without markings, the AP actually drove normally according to the trajectory of the vehicle in front. I have to say that the overall experience is a must. Give it 9 points.

For charging, I recommend that friends who buy Model 3 do not necessarily charge at Tesla’s Super Charging Station. I tried charging at a McDonald’s and the charging fee was as high as 50 yuan. In fact, the charging fee is as high as 50 yuan. Third-party charging piles are also very fast and the price is much cheaper.

The disadvantage is that you have to squeeze in and charge with Didi drivers. Ah Wei, who is down-to-earth, thinks it is acceptable. After all, poor people who cannot afford Model S should save a little.

Electronic Brother: Old rules, although I am satisfied, I must also mention some shortcomings

The shortcomings are a must for Tesla!

The first one is that the car navigation really wastes the screen. The main problems are unclear pointing, slow response, and inability to update the traffic conditions in real time. I drove directly to the congested road several times. I hope I can learn Amap Navigation ( Gaode, please send money).

The second is that the NVH performance of the chassis and tires is really only a little better than my Fit, but not as good as the Binzhi. Fortunately, I am a Fit owner, so I still feel there is an improvement.

Thirdly, I hope Tesla can be equipped with an electric tailgate in the future. At this price, sometimes the existence of an electric tailgate can make you more elegant when moving things for girls into the trunk.

Dian Ge: It seems that your focus is very subtle. Do you have any exclusive tips to share?

Awei: You can get insurance and loans for Tesla from outside. Insurance from outside can be cheaper than official Tesla. Take a loan of 100,000 yuan for three years as an example. Outside and Tesla It is 2-3k cheaper than interest. Don't be embarrassed to talk to the sales directly. Unlike other 4S stores, Tesla does not have any bundled consumption.

Dian Ge: There is a saying that I don’t know whether to say or not. Since you chose the standard extension, you didn’t consider waiting for another wave of price cuts for the lithium iron phosphate version?

Awei: I hope the following suggestions can be given to friends who are waiting for lithium iron phosphate batteries. I was also waiting for lithium iron phosphate batteries like you. Maybe your idea is to replace lithium iron phosphate batteries in the future. It can be cheaper or has better battery life in winter, etc., but why would I choose to give up? This is what I think:

Tesla has been using ternary lithium batteries provided by Panasonic for many years, and Tesla’s battery management system that is ahead of other manufacturers is also based on years of use of ternary lithium batteries. As a result, the global sales of Model 3 have exceeded 500,000 since its launch and delivery. Many people have used Model 3 with ternary lithium batteries before me. The overall evaluation and feedback over the years will make me Rest assured.

As for Tesla, which has never used lithium iron phosphate batteries in its history, how will it perform after getting into the car or what will happen after years of use? Can Tesla's battery management system support lithium iron phosphate batteries? After all, the properties of ternary lithium batteries and lithium iron phosphate batteries are completely different.

I am not doubting Tesla's ability. I believe that lithium iron phosphate batteries will also perform very well, but from a rational and objective perspective, I think we need to wait for a result. So if you think you have enough budget, I suggest you buy it. If you think Model 3 is not yet in your heart, then I suggest you continue to wait. Buy early and enjoy early, buy later and get more discounts. The cheaper one will definitely be your next Tesla.

-------I am the dividing line------

3. Da Zhu Ben Zhu, the first generation born in the 90s, editor-in-chief of Jiedian, winner of life? -? Da Zhu

The last netizen must all know him, and most of them have asked him questions in the WeChat group.

▽Jedian Editor-in-Chief?Zhu Zhiyan?/?Xpeng Motors CEO?He Xiaopeng

As the direct boss of Jedian Brother, as the editor-in-chief of Jedian, he does not drive new energy vehicles It’s always hard to explain. Of course, his tabs are much more than that. You have to be careful when chatting with him. You may accidentally buy a Model 3 for Amway.

Dian Ge: Dazhu, your identity should make it easier for you to accept electric vehicles, right?

Dazhu: After driving Jade before, after frequent exposure to pure electric vehicles in the past two years, I felt that there was a huge gap in driving experience every time I switched from various pure electric vehicles to fuel vehicles, so I kept switching to another one. Pure electric train idea.

After the price of the domestic Model 3 was reduced to 300,000 yuan, I felt that I had a goal. I waited and watched for a long time. I knew that the price of the Model 3 would continue to increase after the localization rate continued to increase, so I thought about it and waited. Party, take action when the time comes.

I am very familiar with Tesla’s battery life performance, and I also have experience in using electric vehicles, so I don’t actually have battery life anxiety. If I have confidence in charging, I will basically not be anxious. Battery life anxiety is ultimately charging anxiety, and fuel vehicle owners’ anxiety about charging actually comes from unfamiliarity and unfamiliarity.

Electronic Brother: Why did you decide to buy Model? 3? How was the purchasing experience?

Dazhu: The selection process was very easy. The idea at the time was that pure electric power cannot be bypassed no matter what. If you have a Tesla, then you might as well use Tesla as the starting point of your experience. At that time, the only model that could be afforded within the budget was the Model 3, so that was the target model.

I chose the standard battery life version, and I vacillated between the long battery life version and the standard battery life version. However, later the price of the standard battery life version was reduced to 270,000, and the price difference of the long battery life version was 70,000, so I felt that the poor battery life was not worth it. 70,000, which is the standard battery life.

At that time, I thought the biggest obstacle was to convince my wife, but I didn’t expect to take her for a test drive. She was very attracted to Tesla’s entire store experience and product design. I didn’t do much to brainwash her throughout the process. She was convinced by Tesla's sales and began to seriously study the options. The whole process was beyond my expectation.

My wife is the kind of user who has no idea about cars, but is quite picky. The two biggest surprises that the Model 3 gave her were the transparency inside the car and the smooth acceleration of a pure electric car. She hated the jerky feeling of shifting gears on a gasoline car.

I didn’t make an immediate decision after reading it that day. I came back and thought about it all night, and decided to buy it the next day. Tesla can actually pay and place an order completely online, but we feel that buying something as big as a car still requires a sense of ceremony, so we still went to the Tianhuan Center to pay and place the order. The whole process actually only took 20 minutes. It felt like an experience similar to buying a mobile phone at Tianhuan, which was quite novel.

Dian Ge: It has been tested for a period of time in your usage scenario. Is Biaoxu capable of the job?

Da Zhu: I have been driving this car for more than 3 months now. , more than 5,000 kilometers, mainly for my daily commute to and from work, which is about 60 kilometers every day. I have installed a home charging pile in my own parking space. Basically, I charge it in the parking space every 4 days. I make an appointment to use the trough after 12 o'clock. The electricity price is about 16 yuan per full charge.

After changing the car, I feel like I have met you so late. Whether it is the control experience, acceleration fun, autonomous driving, or even the simple commuting cost, it is all "really good"

Dian Ge: I have always heard about Tesla’s intelligent experience in your case, and this must be one of the reasons that impressed you

Dazhu: I have been using it for more than 3 months, and I feel particularly deeply about a few points:

The first is automatic assisted driving. Although I did not buy FSD, the basic AP is so liberating for my daily high-speed commute of 20 kilometers or more. I can almost completely relax on the highway. Let the car drive itself.

Many people think Tesla’s autonomous driving is too dangerous. In fact, as long as you keep paying attention to the road conditions and know where the boundaries of AP’s capabilities are, you can greatly liberate yourself and relax. Assisted driving is not automatic driving, but it is particularly effective in relieving fatigue during long-distance driving and relieving high tension.

Dian Ge: I should be quite satisfied with the control?

Da Zhu: Many people will say that daily driving does not require 5 seconds of acceleration, but in fact, the abundant power combined with the linear output of the motor brings a driving experience as if you have put on a pair of well-fitting shoes. Running shoes, this refreshing feeling is like you have been running in leather shoes before, and suddenly put on these running shoes, light, comfortable and joyful, and wake yourself up with a kick on the floor every day.

Dian Ge: Haha, as the editor-in-chief of Jidian, I have to ask something specific. Has the OTA and supercharging experience met expectations?

Da Zhu: It’s only been 3 months. , I have received several relatively large OTAs and experienced a series of configuration upgrades, such as adding a red dot to mark the triggering time on the driving recorder viewing timeline; adding left and right camera images to the reversing image, realizing the ability to turn off the system The window reminder and automatic window closing when the car is locked have shown me the common features of smart cars. Now I look forward to every OTA upgrade.

▽Open the AP? Watch the sunset (please do not leave the control for a long time)

As for overcharging, I used to drive other brands of pure electric vehicles and experienced many QR code skips during charging. As for the gun, you still need to download various apps. Using a super charging station is really the ultimate charging pile experience. Plug in the gun and charge, and pull out the gun and go. There are so many Model 3s now, and there are so many supercharging stations.

Dian Ge: Da Zhu, you are no exception. I must mention some shortcomings for netizens’ reference. The more detailed the better.

Da Zhu: It’s easy to say, let me list them.

Sound insulation: The NVH of the entire vehicle is really poor. At highway speeds above 100 kilometers per hour, wind noise and tire noise can be heard. However, there is no vibration from the engine, and I can tolerate it even if I turn on the stereo and turn on the sound, and I can tolerate it for the handsome frameless doors.

Paint surface: I feel that the paint surface is relatively thin. When the car next to me opened the door and hit it, it was not a pit but a small piece of paint fell off. Moreover, the entire paint surface always feels very sticky and gray, and the blue color is particularly dirty;

Abnormal noise: There are some inexplicable abnormal noises in the back row when passing through bumpy roads. I can’t find the source of the abnormal noises, and they come and go. Later, It’s also covered with speakers.

Rear row: The sitting position in the back row is still uncomfortable, with a small bench, but I was mentally prepared for this when I bought it.

Oh, right to Russia, even though I have said so many things that are not good, at this moment, everything feels worth it!

-------I am the dividing line------

The full text is a bit long, but if you can read this, you must also have a true love for Tesla. , of course you will also gain from the car reviewers’ strict car selection logic and rich experience in testing and using cars.

After reading this interview, I believe you must have an idea of ??whether you should take action or not. In fact, if you look carefully at my three friends, they all love life extremely and are willing to do it. People who work hard have become leaders in their own niches. They always have a persistent curiosity about unknown and novel things, and they have a very clear analysis of their own needs and advantages and disadvantages. The entire interview video Brother quickly got the core of the proposition.

Oh, by the way, besides being handsome, they are also very rich. (Full text completed)

(Pictures/Text/Photos: Jiedian? Zongze)

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome .