[Scheme of Entering Community Activities] How to Improve the Service Quality of Property

Kunming Dongjia Technology Co., Ltd.

Program outline of telecom broadband promotion activities in the community:

1. Establish a full-time community promotion team;

2. Classify communities, office buildings and commissary, evaluate the development value, and determine the mode of entry.

third, the account manager's property management office conducts public relations, and strives to be stationed in a shorter time. Sign a contract with property management for telecom business on behalf of

;

iv. preparation before moving in (including publicity materials of the community, property management agency contract, etc.);

5. Officially enter, receive and introduce products; .

1. establish a full-time community promotion team: the community promotion department (group) is generally composed of 2-3 people, with at least 2 people, with a

supervisor, and a group is set up. Generally, 2-3 people are used as a group to carry out community development. Job responsibilities of community promotion manager: direct superior: Zeng Yiquan

direct subordinate: community account manager. Job responsibilities of community account manager: responsible for the development of real estate and the negotiation work in the early stage, the

classified evaluation of real estate and the determination of the way to enter, and fully responsible for the real estate activities and follow-up work in the later stage.

1. Training: Before taking up the post, the account manager of the residential area should undergo a series of training, and then take up the post after passing the examination. Training contents refer to

according to the training manual of the company. Training courses:

2. Adjusting mentality: Account managers are prone to setbacks in their work. If they don't help the sales staff in the community to adjust their mentality in time, it will

easily make the salesmen depressed and their confidence drop, which is extremely unfavorable to their work. You can use the morning meeting time to share some colleagues' successful cases and stories of successful people, so as to motivate employees, overcome difficulties and win orders.

3. Management of the community promotion process: through the meeting, we can keep abreast of the business progress, summarize the problems in the work and

solve them, and determine the next work direction. Insist on filling in the Work Log and Work Week Report every day

2. Classify communities, office buildings and grocery stores, evaluate the development value, and determine the mode of entry: we divide our market into ordinary residential communities, villages in cities, commercial office buildings and professional market stores. 1 after analyzing each section one by one, firstly, we should evaluate whether the section is worth entering, that is, we should evaluate the input-output ratio of the section entering

, and make input-output analysis. We need to make clear the following sets of data: after calculation, if it is worth entering, we will decide how to enter. At present, the ways to enter ordinary residential quarters, villages in cities, commercial office buildings and specialized markets are as follows:

1. Cooperate with the property, sign an agency agreement, and share the labor results with the property.

2. Public service advertisement: sponsor the production of community floor boards, house numbers, publicity posters and public service slogans in the elevator room, and praise

help the production of community public service publicity boards, bulletin boards, signs, advertising electronic clocks, community seats and community property magazines.

3. sponsor activities held by the community, such as the community owners' party.

4. Exhibition on weekends: During weekends, the promotion team rents a venue to display telecom products.

(1) Different entry methods should be adopted for different types of markets: Double-sided tape publicity materials should be repeatedly posted for villages in the city.

(2) How to operate the community owners' association. If possible, the community owners' association is a good opportunity to focus on publicity. You can discuss with the property management company and strive for cooperation

to hold a party.

1. cut in: sponsor a certain amount of gifts, prizes and programs, get the title of the party, or show/publicize it on the spot.

2. operation: it can be jointly organized with real estate companies or hosted separately.

3. display/publicity: add brand name, sun umbrella, distribute leaflets, arrange exhibition stands and samples to the background painting of the party.

4. Providing programs: Organize employees of the company to perform one or two distinctive sketches and sitcoms, and participate in them, leaving a deep impression on the owners and

the property management company.

third, the property management office of the account manager conducts public relations, strives to be stationed in a relatively short time, and signs a contract with the property management for the telecommunications business.

IV. Preparation before moving in

Bill of materials:

1. All promotional materials of telecommunications

2. Banners, outdoor billboards or other forms of outdoor advertisements. (The company provides template making)

3. Floor boards, house numbers, posters, public service slogans, public service billboards, bulletin boards,

signs, residential property magazines, etc. (The company provides template production)

V. Officially entering, receiving and introducing telecom products: Officially entering the community for promotion and sales, and matters needing attention:

1. Do a good job in the property relationship and conduct public relations beforehand.

2. Obey their management.

3. You can't have a conflict with the doorman. You can talk to the supervisor about something.

4. Post promotional materials according to the property requirements;

5. The venue layout must be imposing, shocking and attractive; Pay a return visit to the community and publicize word of mouth

It is necessary to sort out the customer list of this community into a table, and take photos of the advertising materials that have been stationed in the community as "evidence

" to show to other potential communities, which can play a very good role in "finishing the door". Part II: Planning activities for entering the community Location: Central Square

Object and number of activities: Parents of children aged 3-8 Purpose: To promote the brand of Reith English and introduce the advantages of the course, to explore potential customers, to guide them to participate in the open class, and finally to register for the activities: warm-up interactive games and the like

Open class

Activity framework: 1. Post posters of the activities one day in advance on the notice board of the campus <

3. At the beginning of the activity, parents and children should be separated as much as possible. cc mainly communicates with parents in the waiting area (waiting area), while teachers interact with children. On the one hand, cc introduces the courses and features of Reith, and at the same time, teachers interact with children, < P > to stimulate children's interest and enthusiasm. ,

4. Warm-up game

5. Open class

6 ends, and customer information is registered

Arrangement: Friday: pre-event publicity, 2 part-time marketing personnel, 2 CCs teachers and 1 marketing personnel on Saturday, 3 required equipment: two tent umbrellas, two Yi Labao, 2 small benches, 1 portable speaker, 1 portable carpet and 2 paper cups. 1 banner, publicity page

3, registration form, questionnaire, activity props, activity prizes and related equipment for open classes. Part III: Promotion Activities in the Community

Dynamic Plan

Program Outline of Promotion Activities in the Community from Air Conditioning:

1. Establish a full-time community promotion team;

second, classify the real estate, evaluate the development value, and determine the way to enter;

third, the special property management office carries out public relations, striving to enter at a lower cost;

iv. preparation before moving in (including materials and products, etc.);

5. Officially enter, receive and introduce products;

VI. Holding a group purchase;

1. establish a full-time community promotion team: the community promotion department (group) is generally composed of 2-3 people, with at least 2 people, with a

supervisor, and a group is set up. Generally, 2-3 people are used as a group to carry out community development. Job responsibilities of community promotion manager: direct superior: general manager

direct subordinate: representative of community promotion business. Job responsibilities: responsible for the development of real estate and the negotiation in the early stage, evaluating the classification of real estate

and determining the way to enter, and fully responsible for the real estate activities and follow-up work in the later stage.

1. Training: Before taking up their posts, community extension workers should undergo a series of training, and then take up their posts after passing the examination. Training contents refer to

according to the company's training manual. Training courses:

2. Adjusting the mentality: The sales work in a residential area is easy to suffer setbacks. If you don't help the sales staff in a residential area to adjust their mentality in time, it is easy to make the salesmen depressed and their confidence drop, which is extremely unfavorable to their work. You can use the morning meeting time to share the success stories of some colleagues and the stories of successful people, so as to motivate employees, overcome difficulties and win orders.

3. Management of the community promotion process: through the meeting, we can keep abreast of the business progress, summarize the problems in the work and

solve them, and determine the next work direction. Insist on filling in the Work Log and Work Week Report every day

2. Classify the real estate, evaluate the development value, and determine the way to move in: we divide the community into commercial housing, fund-raising housing, relocated households, rented housing, villa housing and so on. 1 after analyzing the buildings one by one, firstly, it is necessary to evaluate whether the building is worth moving in, that is, to evaluate the

input-output ratio of the building, and to carry out the input-output analysis, it is necessary to clarify the following sets of data:

1. How many people need to be invested? How many days will it last?

2. what is the public relations fee in the early stage?

3. How about the rent? How about displaying materials and publicizing the cost of materials? After calculation, if it is worthwhile to enter, we will decide in what way, that is, the way with the highest input and output. At present, the ways to enter the community are as follows:

1. Rent a facade or garage and set up a temporary point of sale/exhibition area.

2. Joint presence with home improvement company

3. Publicity: hanging banners and posters at the main entrance and exit of the community, or hanging banners on the balcony and

window of the owner who has used our brand products.

4. Public service advertisement: sponsor the production of community floor boards, house numbers, publicity posters and public service slogans in the elevator room, and praise

help the production of community public service publicity boards, bulletin boards, signs, advertising electronic clocks, community seats and community property magazines.

5. Sponsor the activities held by the community, such as the property repossession party, sales promotion activities and owners' party

held by the community developers.

6. Exhibition on weekends: during weekends, the promotion team rents a venue to display products.

(1) different ways should be adopted for different types of buildings: buildings such as relocated households and rented buildings should not be considered for the time being

(2) publicity methods in different periods

1. Initial stage (residential construction period and building sales stage):

(1) residential construction period: if possible, some huge publicity can be made.

(2) real estate sales stage: focus on public relations between the developer and the sales department, communicate more emotionally, and try to obtain

the owner's file; In addition, put promotional materials and small gifts into the sales department and ask them to distribute them on their behalf; If possible, put billboards, x

racks and small display racks in the sales center for publicity. By mastering the owner's file, we can communicate with the owner by telephone in the early stage,

understand the owner's initial needs, and make an appointment for face-to-face communication.

2. Mid-term (the period from the sale of real estate to the centralized renovation): it is a critical period for the promotion of residential areas, and different ways of entering are determined for different residential areas.

3. Later period (sporadic renovation period): keep in touch with the owner through telephone communication, and those who are interested can come to the house for service.

in addition, do a good job in after-sales service.

(3) How to operate the community repossession party/owners' association. If possible, the community repossession party/owners' association is a good opportunity to focus on publicity. You can discuss with the property management company and

strive for cooperation in holding the party.

1. cut in: sponsor a certain amount of gifts, prizes and programs, get the title of the party, or show/publicize it on the spot.

2. operation: it can be jointly organized with real estate companies or hosted separately.

3. display/publicity: add brand name, sun umbrella, distribute leaflets, arrange exhibition stands and samples to the background painting of the party.

4. Providing programs: Organize employees of the company to perform one or two distinctive sketches and sitcoms, and participate in them, leaving a deep impression on the owners and

the property management company.

third, carry out public relations for the property management office, and strive to enter the office at a lower cost

fourth, prepare before entering the office

Bill of materials:

1. Gift category: 2. Installation guide brochure; 3, products: 4, tents or umbrellas: create an atmosphere. (provided by the company

)

5. Image stand, table, chair 6, X frame, kt board, Yi Labao, movable exhibition board, product information frame 8. Advertising: sample

board room support, exterior wall painting of model room. (The company provides template making)

9. Banners, outdoor billboards or other forms of outdoor advertising. (Template production provided by the company)

1. Residential floor boards, house numbers, posters in the elevator room, public service slogans, community public service billboards, notice

columns, signs, residential property magazines, etc. (The company provides template making)

V. Officially entering, receiving and introducing products: Officially entering the community for promotion and sales, there are three ways to choose from:

(1) entering the community alone

1. Site selection: the most popular square or the only aisle in the community.

2. Site layout:

2.1 Generally, a tent-like exhibition frame with steel structure is adopted, which is wind-proof, sun-proof, rain-proof, very firm and easy to disassemble,

at the same time, it is very eye-catching and has good publicity effect.

2.2 products are displayed with simple frames.

2.3 a unified image desk should be provided.

2.4 nearby with a sun umbrella to create momentum.

3. Precautions:

3. 1 We should do a good job in property relations and conduct public relations in advance.

3. 2 obey their management.

3. 3 you can't have a conflict with the doorman. you can consult with the supervisor if you have something.

3. 4 The site layout must be imposing, shocking and attractive;

3. 5 if conditions permit, feature films and advertisements can be broadcast on the spot.

(2) Joint presence in horizontal alliances will help * * * to enjoy resources and save costs. You can find some relevant brands in other industries to cooperate, cooperate in public relations, cooperate in publicity, cooperation in display and cooperation in promotion, such as ceramic tiles and coatings, ceramic tiles and household appliances, ceramic tiles and furniture, etc. The target customers are

and the sales time is basically the same, so that in the community.

(3) It is too expensive and risky to move into some commercial houses with few households jointly with home improvement companies, so you can choose to move into them jointly with some well-known decoration companies. Use the facade rented by the decoration company to occupy a corner to place product promotional materials and samples. After consulting with the home improvement company,

asked the resident designer to help with the product shopping guide. Give the designer/decoration company a certain amount of reward for each transaction.

Receiving and introducing products:

1. Staff must wear company uniforms or T-shirts, observe good business etiquette and use polite expressions.