What is copywriting planning?

The specific tasks of the copywriting and planning position include:

Assisting in the design and writing of various publicity and planning plans for the company;

Responsible for the copywriting of publicity and promotional materials and promotional materials Writing;

Responsible for writing text for the company's external media and advertising;?

Assisting in the editing and editing of various company publications;?

Regularly updating industry information, Write industry news;?

Responsible for the collection and organization of media soft articles and advertising materials.

Extended information:

Copywriting comes from the advertising industry. It is the abbreviation of "advertising copywriting" and is translated by copy writer. It mostly refers to the form of verbal expression of advertising information content, which can be divided into broad and narrow senses. Advertising copywriting in the broad sense includes the writing of titles, text, slogans and the selection and matching of advertising images.

Advertising copywriting in a narrow sense includes the writing of titles, text, and slogans. Planning is the foundation and framework of the advertising system, and copywriting is a link in advertising (the creative text part of advertising). Planning can involve a series of complex processes such as preliminary market research, analysis, and refinement, and determines the direction of subsequent graphic and copywriting creation.

Many companies have full-time copywriters. Only when they need to carry out some large-scale promotion activities, do business planning, write feasibility analysis reports and other high-demand projects, they need to externally Seek cooperation. In the past, most companies would seek cooperation with companies such as advertising and cultural media.

Reference materials: Copywriting Planning-Baidu Encyclopedia