10 creative ideas for hot pot restaurants

10 creative ideas for hot pot restaurants

01 Romantic Encounter/*** Dining Table

Hot pot has always been a lively party scene, but it is inevitable There is a scene of eating hot pot alone.

I recently saw a video on the Internet, a professional benefit for singles, in which two strangers suddenly met in a restaurant. In fact, every single person dreams about a super wonderful encounter in his heart, and imagines what the person he meets around the corner looks like. The marketing methods introduced by tapping into the wonderful hearts of single people are worth thumbs up.

For hot pot restaurants, you can launch a romantic encounter or exclusive dining table month on Valentine's Day or Chinese Valentine's Day.

The activity is mainly aimed at customers who dine alone. After asking whether they are willing to dine with a stranger ***, they arrange two customers who are also dining alone at the same table. We have launched an event where you can enjoy a free hotpot while dining together. I believe that customers who dine alone will also be willing to accept this arrangement.

Are you enjoying the food? I hope someone can enjoy the food with me! Please select yes/no.

OMG!!! Romantic encounters are a little rough.

02 Give “rebates” to customers

It is almost the normal psychology of all consumers to like to take advantage. Giving rebates to customers can make them willing to bring you customers. The specific method is that when customer A comes to the restaurant for the first time, he charges the full meal fee. When customer A brings someone else here for the second time, he only charges 10% off the meal fee, and the other 10% off is given to A. Customer, when customer A brought someone else here for the third time, he only charged 20% off the catering fee, and the remaining 20% ??off was returned to A.

In this way, the more often customer A comes and the more people he brings, the more rebates A will receive. Of course, this kind of rebate also has a certain limit, usually up to 50% off, and it is impossible to give all the catering expenses to A.

For the same reason, this method is also adopted for customers B and C. In this way, the restaurant's business will become more and more prosperous, attracting customers from other restaurants one after another. 03 There are rewards for making suggestions

Dining customers who put forward suggestions during the meal can get free orders.

There is a restaurant in Shandong. On the first day it opened, a signboard was erected at the door to warn consumers: "Anyone who comes to dine in our restaurant will be concerned about our service attitude, hygiene, and food quality." Those who are satisfied but cannot give an opinion will be charged an additional 3 yuan. If they can give an opinion, they will be rewarded 3 yuan."

This method is very unique and attracts many customers, and the seats are full every day.

In the first month, the hotel spent more than 5,000 yuan in consultation fees. When the customers raised their opinions, they were rewarded with 3 yuan, and the hotel immediately made corrections.

In the second month, the situation reversed. Instead, people took the initiative to pay a total of 560 yuan in "fines" and could no longer express opinions or find faults. When they paid the "fine", they happily said that as long as the food was delicious, the service was in place, and it was clean and hygienic, it would be worth spending an extra 3 yuan.

04 Use uncertainty to give customers "excitement"

Rewards that are often foreseeable are not rewards, and people will always be interested in some unknown things.

In the United States, there is a Surf Grill Bar. The location of the shop is not very good. There is a suspension bridge in front of the door. When a ship passes by, the suspension bridge will rise for 5-7 minutes, and the bar and customers will be The river separates. If it were any other store, it might be declining due to this, but this bar is becoming more and more popular.

Just because it launched the activity of "selling beer for 25 cents when the suspension bridge is raised", because the passing of the ship is a completely random event, so customers not only will not leave, but are waiting for this. Random discount opportunities.

As can be seen in the American version of Dianping, many customers mentioned this suspension bridge activity and thought it was as fun as a lottery. They praised the bar owner as "very cool" and expressed their willingness to play. visit.

05 Might as well take a gamble with customers

Hot spots are something that every brand wants to take advantage of, but if they don’t capitalize on them well, it will have the opposite effect and make consumers Feeling disgusted. If done cleverly, it will arouse consumers' "excitement". For example, during the World Cup, the kitchen appliance brand Vantage boldly took advantage of a hot spot and launched a campaign: During the World Cup, consumers who purchased the "Winner Package" would receive a full refund if the French team won the championship!

In the catering industry, it may be difficult for small businesses to afford the cost of free orders, but if combined with football lottery (note: this is not to encourage buying football lottery, it is just a marketing idea), even if it is not zero cost, it can be used Marketing can be completed at a very small cost: first, bet on teams with higher odds, such as Argentina, which did not go well in the group stage, and launch the "Messi Package". Customers who purchased the "Messi Package" will receive a full refund!

The second is to use part of the turnover to buy football lottery. Assuming the odds are 10 times, you only need to spend one-tenth of the sales to buy football lottery. , which is equivalent to buying insurance.

06 Make good use of cashier receipts

In addition to making it easier for customers to check their shopping lists, what else can cashier receipts do?

Put QR codes Seeking attention? Forget it, these will only make customers throw it away faster.

If you are willing, you can turn your cash register receipt into a powerful tool for attracting business.

Huang Taiji printed some inspirational words on the top of the cash register receipt: "Even if you can't become Jack Ma, don't let yourself become a cloud" "Innovation is the only thing that is not new today" "No matter how good yesterday was It’s also history, no matter how bad it is today, it’s still the beginning”... These down-to-earth and interesting words will undoubtedly leave a deep impression on the customers who come to dine.

Although these shopping receipts are not precious enough for customers to collect, they can at least become the restaurant's brand value output point and interactive carrier. Why not?

07 10% off consumption/tiered discounts

With the increasing proliferation of discount activities, traditional discount methods such as "12% off for dining in the store" and "50 yuan off when spending over 200 yuan" have completely failed to attract consumption. the reader’s attention.

10% off on the first day, 20% off on the second day, 30% off on the third and fourth days, 40% off on the fifth and sixth days, 50% off on the seventh and eighth days , 40% off on the ninth and tenth days, 30% off on the eleventh and twelfth days, 20% off on the thirteenth and fourteenth days, and 10% off on the last two days. Will such discount activities be more effective in attracting customers into the store?

Generally, in the early stage of such a discount strategy, public opinion publicity will be very effective. With a curious mind, customers will flock here. However, it is worth noting that such a discount method must have certain restrictions on the products (the quantity is controlled to be sold out at a 40% or 50% discount), such as "a limited number of 1,000 people will be launched in the month, while supplies last." However, in order to demonstrate fairness, the quantity limit must be publicly announced.

If a customer comes and you say "there are no more places", it will make people feel like they have been cheated.

08 Give what you see as a gift

An eye hospital used this "challenge" logic to make an advertisement, which was very creative.

This eye hospital is an independent building, and a super large eye chart was built on the side facing the highway. When driving towards the eye hospital, you can see this eye chart. You will instinctively close one eye to see if you can see the smallest words, so that everyone can remember that this is an ophthalmology hospital. Hospital, this advertisement is so creative that it also caused a lot of spread on the Internet.

For caterers, if you change the contents of the eye chart, this idea can be used in restaurants.

If consumers need discounts, let them see for themselves and give away whatever they can see for free. For example, the row with the largest characters on the eye chart will give toilet paper, and the row with the smallest characters will be given away. The gift may be a plate of braised pig tails, what you see is what you get, you can eat according to your own ability.

09 Make WiFi fun

Romania’s college entrance examination pass rate has been extremely low in recent years. KFC seized the opportunity and changed the usual password-connecting WiFi test into a WiFi test question. You You can choose from geography, mathematics, and history, and you can connect with the correct answers. Although this does not really help students' grades, it makes connecting to WiFi an interesting and easy-to-spread thing.

So WiFi can also cause trouble. For example, when a consumer asks the waiter what the WiFi password is, it can be set to the pinyin of "Another cup of milk tea" or "Add an egg".

Set the password of the bar’s WiFi to the pinyin of “two more bottles of beer.” When a customer asks the boss what the WiFi password is, the boss will say “two more bottles of beer.” The customer will find it very interesting. It’s not certain that in this joyful and humorous atmosphere, the guests would actually order two extra bottles of beer.

10 Bringing your own drinks is welcome

Haidilao once introduced that customers can bring their own ingredients, which temporarily occupied the hearts of major foodies, but in the end Haidilao had to stop it because of the emergence of There are many diners who only order pot bottoms and come to Haidilao to have a full meal. Although putting up a sign saying "Bring Your Own Drinks Welcome" may reduce the restaurant's profit from drinks, the profit from the increased customers will more than make up for the loss. The number of customers who actually bring their own drinks does not exceed 20.