Please help translate the "Sports Zone Brand Guidelines" into English. (used in shopping malls)

Sporting goods brand direction

The sports area sells sporting goods, so there is no need to write area, just indicate sporting goods sporting goods

Here Guidance does not mean guidance, it means direction, so direction is used.

Then use Sports & Outdoors brand direction

Amazon, the largest online store in the United States, uses this word: Sports & Outdoors sporting goods and outdoor sports goods, including all sports and fitness Outdoor products, of course, including footwear and clothing. See/sporting-goods-apparel-cycling-exercise/b?ie=UTF8&node=3375251

It is recommended that you do not use the words "Brand Guidelines" at all, just Sports & Outdoors is enough. Otherwise, people won’t understand what you mean. I have never seen a foreigner write like this. What brand can be stated in the sales area.