I'm going to buy a small place on the ground floor to be a homestay. What is the prospect of being a homestay in the community?

First of all, boutique B&B inevitably involves the renovation of the original house, and how to create high-quality B&B products is very important. Due to the dispersion and inconsistency of housing, how to locate the product form and launch a competitive transformation plan according to the different needs of different users involves elements such as home decoration design, decoration and facility procurement, which requires strong resource integration ability or excellent professional talent team.

Secondly, decentralized B&B actions are the key to determine whether B&B can succeed. At present, most B&B practitioners are freelance/unemployed individual owners or second landlords. These groups usually do not have professional marketing, management and service capabilities, and the occupancy rate and occupancy experience are difficult to guarantee. In addition, a set of homestays with housing is a commercial project, and the operation involved is not much different from that of hotels, and the operating cost of small-scale homestays is high. In view of this situation, standardized and specialized centralized operation is an indispensable part of urban boutique housing entrepreneurship, involving professional operation technology, talents, management and other difficulties.

Housing expansion, how to make the owners of idle houses become landlords of * * * B&B, considering that most landlords' idle houses are mainly held for the purpose of investment preservation/appreciation, it is difficult for landlords to have the motivation to invest money (especially the renovation cost of rough houses is actually huge) to transform houses. At present, the houses of star B&B platforms such as Tujia and Luke mainly come from "self-operated and second-landlord B&B investors" (Tujia's core business is self-operated apartments and villas; Passers-by mainly rely on the second landlord investor), the self-operated model is too heavy, the expansion speed is slow, the cost is high, and the second landlord investor model is uncertain. And there is another problem, that is, the investment in house decoration can not be discounted or transferred in the end. I personally think this is a very huge problem. If landlords and investors can join the * * * economic circle in the form of idle houses and funds (investment can gain income and ensure that funds are not lost, and landlords can gain more income than long-term rental and get hardcover houses by providing idle houses), that is the best enjoyment.