What is on-site CI? (on the construction site)

According to the requirements of the company's CI image recognition system, guide card is set at the entrance of the construction site and on the main roads.

CI is the abbreviation of Corporate Identity in English, and it is also called CIS in some documents. Is the abbreviation of Corporate Identity System, which literally translates into corporate identity system and freely translates into corporate image design.

CI refers to the conscious and planned display and dissemination of various characteristics of enterprises to the public, so that the public can have a standardized and differentiated impression and understanding of a specific enterprise in the market environment, so as to better identify and leave a good impression.

Extended data

CIS design is a people-centered design, and its greatest significance lies in the identifiability of its operation behavior:

1, mental identity defines the brand positioning, and the segmentation and positioning of the target population makes the whole CIS system targeted, just like an engineering plan that dominates the overall situation.

2. Visual recognition will create a brand image that is most suitable for consumers' visual habits, so as to promote consumers' understanding and re-understanding of the brand.

3. Behavior recognition transmits brand affinity and product quality through interpersonal communication. The standardization and guidance of behavior identification will often bring high-quality products or high-level services, which is the basic premise for consumers to know the brand. Fourthly, the function of auditory recognition and taste recognition is to lock the brand impression that has been generated and establish a firm brand usage habit.

Baidu Encyclopedia-Enterprise Identification System