How to name the tent brand

Nowadays, outdoor activities are becoming more and more popular, and its related products naturally follow. Among them, tents are indispensable objects for outdoor activities. What brand name can impress users? Below we will introduce the name of the tent brand in detail as follows.

Six characteristics of a good tent brand name.

First, the identification cost refers to whether the brand name is easy to identify in words and whether it will make it difficult for consumers to identify the product.

The second is the cost of reading aloud, and whether it is easy to read and spread.

The third is the memory cost. There are many brands in the outdoor products market, so you can remember several tent brands without reminding you.

Fourth, the cost of communication, the brand will inevitably spread, but it must also spread in order to continuously improve its influence. No matter what form of communication, it will involve costs, especially when word-of-mouth communication, communication costs are more important.

The fifth is the cost of concept cognition, which mainly refers to the time and energy needed to convey or recognize the concept. This is related to communication, but it is narrower than communication cost. Let's use the word "conceptual cognitive cost" for the time being.

The sixth is the cost of container expansion. This is a visual statement. A brand name is like a "container", which must be able to accommodate the "ideas and dreams" of the brand founder for a long time.

Tent brand naming method

1. Visual naming

Name the tent brand with visual words, and improve the memory efficiency simply and rudely.

2. Identify features

In the industry with high homogeneity, how to highlight the degree of identification is very important. Look at the tents we use every day. We see these brand names every day, and there seems to be no problem. Imagine, without the spread of advertisements, can we tell who is who?

3. Use words unrelated to the industry

When colleagues are naming the same name, they need to find another way to rename the brand with a word outside the industry. For example, in the field of outdoor products, camel brand, free boat camel and desert camel, these brands really sound quite satisfactory, but they can't be distinguished. Let's take a look at the Wolf Tent. The word "tent" should not appear in the field of outdoor products. Is it more interesting and attractive?

4. Express product features, which can be intuitively understood.

Improve memory and recognition with visual words that conform to brand connotation.

The influence of tent brand on product sales

The Impact of 1. on Consumer Cognition

"When you see her, you will think of me." This is one of the main effects of brand naming. On the other hand, if consumers unfamiliar with the brand see the name at first sight, they will not associate it with the brand. What will happen when he knows the brand and is very curious about Baidu search? Maybe he turned over several pages and didn't see the brand itself.

This is one of the negative effects, which dilutes consumers' attention to the brand itself represented by the brand name.

2. Impact on brand promotion and publicity

Because of my work, I need to collect some brand-sponsored activities. In search engines, some brands are very easy to search, such as Prophet. You just need to enter "Prophet China" in the search box, and then you can easily find the relevant information of the brand.