Model essay on deposit insurance publicity work plan

Good projects need high-quality publicity to get better benefits! The following is a model essay on deposit insurance propaganda work plan compiled by me for your reference only. Welcome to reading.

Fan Wenyi's deposit insurance strategy is a unity of a series of decisions and action plans, and its purpose is to use the information of both banks and insurance companies to achieve business goals. Summarizing the operating experience of xx Bank Insurance, the formulation of marketing strategy will be influenced by four factors, such as bank brand and sales channel, and ignoring any one factor will lead to the failure of the strategy. These four elements are of great significance to the development of bank insurance in China.

First, brand equity.

The marketing strategy of deposit insurance should make full use of the influence of bank goodwill on customers. Customers generally believe that banks are superior to insurance agents in consulting services and professional knowledge. Reasonable bank insurance strategy will make full use of the bank's good reputation. Bank insurance companies will incorporate insurance products into the products provided by banks and sell them through the basic channels of banks. In xx countries, many sales channels of banks rely on the good brand support of banks to be smooth. For customers, banks are providers of financial services. It not only provides traditional banking services, but also provides personal risk management services.

The second is the sales channel.

The sales model of deposit insurance should achieve the following objectives: first, this model can fully mobilize the enthusiasm of relevant bank personnel. Second, this model can meet the financial service requirements of bank customers. Third, this model can effectively use the existing bank outlets. Fourth, this model can make full use of all kinds of sales opportunities provided by other sales channels of banks. Finally, the model can choose the sales channel according to the characteristics of insurance products, so that the two can be coordinated.

The most prominent advantage of deposit insurance is to effectively use the existing sales outlets of banks and save operating costs. The operation of bank insurance makes the marginal cost of each additional customer negligible. Bank insurance companies have reduced the huge costs of traditional insurance companies in recruiting, selecting and training agents. This part of the reduced cost can benefit customers by reducing premiums, thus enhancing the competitiveness of bank insurance companies; It can also keep the premium unchanged and directly improve the rate of return of bank insurance companies. Because the demand price elasticity of insurance products in the life insurance market is not great, bank insurance companies often adopt the latter decision.

Third, technology.

Every bank insurance company in xx uses certain technologies to collect and analyze customer information in the bank database, so as to explore customer needs and develop insurance products with simple transactions.

Usually, the customer information held by banks includes important information such as customers' purchasing habits, economic conditions and financial management experience, but these valuable assets have not been effectively used by many banks, including large and experienced banks. Using some technology to process the information about customers' economic behavior can provide valuable clues for the design and sales of insurance products. For example, customers buy houses through bank mortgage loans, which is related to many insurance products. As far as traditional insurance companies are concerned, it is difficult to obtain information about the personal behavior of the insured. Even if it is obtained, it can only be obtained through its agent, who may obstruct the direct contact between the insurer and the customer for his own economic interests.

In addition, bank insurance companies also try to simplify the purchase procedures of insurance products through technology, which makes the way customers buy insurance products through banks completely different from the traditional way. This process makes people feel more happy and relaxed. Buying insurance products in the traditional way means frequent contact with agents and complicated underwriting procedures, which can be omitted in bank insurance. For insurance, an intangible commodity, the purchase process itself is a very important part of the product. Bank insurance companies should give full play to the role of science and technology to make the purchase process simpler and smoother.

The different economic interests of banks and insurance companies have caused the conflict of corporate culture, and the marketing strategy of bank insurance will reflect this conflict. If the insurance company's business strategy lacks the commitment of the bank, then any cooperation plan between the bank and the insurance will fail. The most effective way to make banks undertake obligations is to let banks share the operating profits of insurance companies. Because the operation of insurance companies will affect the profits of banks, it will effectively encourage banks to actively participate in and support the business strategy of insurance companies.

Under certain circumstances, only one of the four key elements may be the most important. For example, in some cases, it is most important to solve the problem of corporate culture conflict, while in other cases, it is most important to develop and improve the technology of bank insurance. However, in any case, banks and insurance companies should comprehensively consider four elements in order to formulate a sound marketing strategy.

In order to raise the public's awareness of deposit insurance, effectively popularize financial knowledge and create a good financial stability environment, according to the requirements of the Notice of xx Bank on Relevant Matters Concerning the Implementation of Deposit Insurance System, xx Branch has promoted the publicity of deposit insurance throughout its jurisdiction by strengthening awareness, doing a good job in publicity and strictly urging.

First, raise awareness and clarify key points.

The Bank deeply understands the importance of deposit insurance to the safety of customers' funds, and aims to build the brand image of "the safest bank". Bank leaders attach great importance to it and make it clear that "deposit insurance" should be introduced in time, which is the new normal under the new situation.

In order to ensure the smooth progress of the event, the March was carefully arranged, and it was required to highlight the diversity of publicity forms, the universality of publicity effects and the effectiveness of publicity activities.

The second is to mobilize and strengthen publicity.

According to the requirements of the People's Bank of China and the superior bank, the Bank organized training in time and issued relevant documents and systems. Taking outlets as positions, the bank distributed leaflets around its business, placed leaflets in prominent positions in the business hall, scrolled publicity slogans on the led screens of business outlets, carried out deposit insurance publicity for customers, and guided the public to correctly protect their legitimate rights and interests.

In addition, through on-the-job training, all outlets actively organized relevant personnel of outlets to learn the basic knowledge of deposit insurance, made full use of the synergistic effect of each post, improved the comprehensive efficiency of activities, and demonstrated the corporate culture of the Bank of caring for customers and paying attention to safety.

The third is to strictly supervise and strengthen implementation.

On the basis of continuously strengthening publicity, the bank requires all branches to report photos and work summaries of deposit insurance publicity activities in a timely manner, give timely feedback on related problems encountered in the publicity, and form written materials by summarizing the follow-up situation in detail, especially the unannounced visits to the People's Bank of China, and relevant publicity and inspection work should be included in the relevant evaluation contents of all branches.

The Work Plan of Deposit Insurance Publicity, taken by Fan Wensan, was formulated according to the work requirements of the 20xx National Insurance Publicity Day in China Banking and Insurance Regulatory Commission, China, aiming at further strengthening the public awareness of the insurance industry in our province, promoting the continuous improvement of the industry image and public insurance awareness, and ensuring the solid and in-depth development of xx Publicity Day activities.

One. Activity content

The theme of xx publicity day is "xxxx". The theme of 20xx annual activities is "xxxx". The publicity content is divided into two parts: special publicity and independent publicity. It is necessary to fully demonstrate the function and role of insurance protection through publicity activities, and show the good image of the insurance industry in our province in fulfilling social responsibilities and serving people's livelihood.

Second, the principle of activities

Adhere to the pragmatic, economical and efficient principles to carry out publicity activities. Publicity activities adhere to public welfare.

Iii. Working mechanism of activities

Set up a xx activity working group to be responsible for the unified supervision and implementation of publicity activities. The working group has an office under the office of the Insurance Regulatory Bureau, which is responsible for the organization, coordination, supervision and guidance of activities.

Insurance industry associations in all provinces, autonomous regions and municipalities should strengthen the coordination of activities of member companies, formulate implementation plans, organize local insurance companies to actively carry out publicity activities, and strive to achieve linkage between the upper and lower levels, showing a pattern in which the overall activities are centered and the local work is bright. All insurance companies should strengthen the organization and implementation, designate the person in charge, set up a national insurance public publicity day working group accordingly, formulate specific work implementation plans, and carry out publicity activities. Among them, if the head office has formulated a unified plan, the specific implementation plan of our province can be formulated according to the standards of the head office. Each company's plan should include a list of responsible leaders, responsible departments and contacts.

Four. Specific arrangement of activities and division of responsibilities

Theme publicity

On the day of X, each unit shall carry out interactive activities and publicity activities.

(1) Interactive activities

A. Organize citizens to visit xx 12378 Insurance Consumer Complaints and Rights Protection Hotline Center to learn about the handling of complaint letters and visits by the Insurance Regulatory Bureau.

B. Organize citizens to visit xxx and other related situations.

C. organize citizens to visit xx.

D. Set up an interactive column with netizens on xx Insurance Network to answer questions for citizens and popularize insurance knowledge.

② Publicity activities

Typical insurance case publicity theme. Some time before and after the national insurance publicity day, the industry will co-ordinate resources and carry out publicity activities with typical cases of insurance claims as the main content.

(1) newspaper publicity;

② TV publicity;

(3) artificial propaganda;

④ Video promotion;

(5) Online publicity.

② Independent publicity

Focus on promoting the construction of "innovation year" in xx industry in our province, the core value concept of xx supervision and the core value concept of xx industry. The Insurance Regulatory Bureau publicizes the core values and innovative practices of insurance supervision, and promotes the industry to further operate in compliance with the law. Insurance industry associations co-ordinate resources, publicize and popularize basic insurance knowledge, and summarize and display industry innovations. The Institute of Insurance will strengthen the theoretical research on insurance innovation, serve the development of the industry and enhance its influence. Insurance companies make great efforts to promote the innovation of insurance products and services, such as promoting the economic and social development of agricultural insurance and serious illness insurance services, promoting insurance companies to strengthen the concept of honest service through innovation, improve service quality, publicize the core values of the insurance industry, and popularize knowledge of disaster prevention and mitigation.

Verb (abbreviation of verb) activity requirement

1. Attach great importance to and fully understand the significance of the activity. National Insurance Public Publicity Day is a key work arranged and deployed by China Banking and Insurance Regulatory Commission to lay the foundation and build the image of the whole industry. All units must attach great importance to it, strengthen organizational leadership, determine the leader in charge as the first responsible person, clarify the specialized agencies and the persons directly responsible, ensure the investment of people, money and materials, and ensure that all the work of publicity activities is implemented.

2. Carefully organize and create the publicity momentum of the event. The insurance industry associations of provinces, autonomous regions and municipalities should strengthen the linkage, and form the propaganda momentum of synchronous overall planning and up-and-down linkage in the whole province. Provincial branches of insurance companies shall organize and coordinate the publicity activities of this system. Insurance industry associations of all districts and cities and provincial branches of all insurance companies shall submit xx-day activity plans to the provincial insurance industry associations before X.

3. Make a summary to promote long-term activities. All units should do a good job in relevant data statistics, advanced deeds records and data retention during the activities. Insurance industry associations of all districts and cities and provincial branches of all insurance companies shall summarize their activities and submit them to xx meeting before X months. The provincial insurance industry association will summarize the activities of the whole province and form a written summary report and submit it to the xx Insurance Regulatory Bureau. After the publicity day, all units should continue to make use of various resources, organize the publicity work in the follow-up period of the activity, and promote the sustained, in-depth and long-term development of the activity.