Why has Nongfu Spring, which claims to be a porter of nature, repeatedly fallen into the “water source crisis” crisis in recent years?

This should be viewed from the perspective of consumers and Nongfu Spring Group itself.

First of all, let’s look at it from the consumer level. The most important thing for consumers is the right to know, because the right to know is related to our knowledge of the truth behind a matter, and the water source of Nongfu Spring For consumers, it represents a safety issue, because Nongfu Spring surrounds our lives.

Many people may drink mineral water from Nongfu Spring every day, especially those who work or play outdoors. Therefore, whether the water we drink is safe is the most important issue for the public. People are curious because they care, and they care because they are curious. As long as there is any information about the source of Nongfu Spring water, people will pay close attention to it, but which of the information is true and which is false? Through the public relations of Nongfu Spring Group After that, people simply couldn’t tell the truth from false news about unsafe water sources.

For example, in January 2020, netizens reported that Nongfu Spring had illegal construction and deforestation in Wuyishan National Park to obtain water; in 2009, the water source of Qiandao Lake in Nongfu Spring was accused of being unfit for drinking; in 2013, the water source of Danjiangkou was accused of being garbage The siege, etc., were all pointed out by the public and finally settled. Because there is no answer that reassures the public, similar incidents will continue to occur intermittently.

Secondly, let’s look at Nongfu Spring itself. The advertising copy of Nongfu Spring is: “We don’t produce water, we are just porters of nature”. This kind of slogan is causing trouble for yourself. Such slogans will make people more concerned about the safety of water sources.

Because it can be seen from his slogan that the water produced by Nongfu Spring has not been processed in any way and is purely natural. If the water source is not clean, the water that everyone drinks will also be unclean, so it appears. There have been so many crises surrounding the Nongfu Spring water source. This really requires Nongfu Spring to give the public an explanation to ensure the transparency of water sources, instead of relying on public relations skills to survive one crisis after another.