The most attractive advertising language for selling books

Dedicated to people who really love reading.

Don't forgettoreadmore.

What about you? Why do you study (and you, why do you study)

Where will your book take you?

Make yourself interesting.

Be someone else. Choose your hero in xx Bookstore.

Every pirated book you buy is disrespectful to the author.

Good books accompany you to sleep.

Escape into the book (EscapeintoaBook).

1. Use more details and less concepts. The concept is abstract and the tree of details is evergreen. Copywriting repeatedly emphasizes how smart a person is, and no matter how adjectives are used, they are still concepts, abstract and general, which readers can't perceive or grasp. Instead of this, it is better to show intelligence with details and show intelligence with details-the concept is too pale.

2. Lyric efforts to avoid promiscuity. Even if you want to apply the touching stories in the book, you should refrain from using language and tone, and don't shout for the land at the top of your lungs like crazy English. The secret of resisting lyricism is that when you tell it in a restrained rather than out-of-control tone, the receiver will easily enter your narrative (rather than your emotions). The so-called touching, in the final analysis, is the recipient's own heartbeat, not your own cry.

3. Use more commas and less exclamation points. There are two meanings: first, because the exclamation point is useless-you wrote the copy, and you use the exclamation point a lot to express your subjective feelings, regardless of whether the reader produces * * * or how loud it is. If the exclamation point can be shocked or moved automatically, it is obviously not the case that we all use the exclamation point in the copy. If so, exclamation marks are rarely used. Secondly, as an alternative, it is good to use commas as punctuation marks after exclamation points. Eloquence, rather than a calm comma, may more easily produce an exclamation point-like effect in the recipient's mind.