What does Tik Tok mean by importing copywriting?

Copywriting or slogan displayed at the entrance of Tik Tok platform. Tik Tok entrance copy is a copy that attracts users' attention, which refers to the copy or advertising language displayed at the entrance of Tik Tok platform. Tik Tok portal copywriting usually gives a concise description or summary of the content or function to be presented, so as to attract users to click on the corresponding page.