How will snack catering develop in the future?

What is the future development prospect of catering? I would like to give the following reference opinions on the focus of future catering development:

1. Healthy, green and safe ingredients, you can eat with confidence The top priority of products

Nowadays, people's living standards have improved and they are more particular about eating. Healthy and green food is what everyone is pursuing now. Nowadays, whether it tastes good or not is no longer the first choice for consumers. What consumers are more concerned about is whether your ingredients are healthy? Are there any prohibited food additives used? Does the storage of semi-finished products meet the standards? Food safety issues are the first priority! Therefore, if you want to gain recognition from consumers and develop in the long term, taking the healthy catering route is an important choice.

2. The business philosophy of my country's catering enterprises is backward, and the dining environment needs to be improved

At this stage, my country's catering industry still mainly relies on traditional experience management and service methods. The backward business philosophy is incompatible with today's There are certain differences in the development of the catering industry, and the introduction and reference of internationally advanced catering information also needs to be strengthened. Our country's dining environment also needs to be improved. Now is not an era where delicious food is enough. Services are not standardized and it is difficult to meet consumers' basic dining requirements. What is really popular now are those clean, elegant, affordable, and standard-service public convenience restaurants, and these types of restaurants are still rare today.

3. Internet thinking leads future catering development

Nowadays, people cannot live without the Internet, and the catering industry is no exception. O2O catering on various platforms has long been ingrained in the minds of consumers. Nowadays, people are either busy at work and have no time to cook, or they are simply lazy. They wish that businesses could deliver three meals a day directly to their doorsteps. Various takeout and group buying apps cover people’s breakfast, lunch and dinner. Today's catering O2O is not simply from online to offline, but uses Internet thinking and technology to bring more experiences to consumers.

Generally speaking, the future market development prospects of the catering industry are very promising, but the catering industry is no longer a simple traditional model. If you want to develop better, you must adapt to the development of the times and cater to consumers. meet the needs and make appropriate changes, because if you don’t change, you will be eliminated!

Made on November 11, 2019

At present, many delicacies and snacks in our country are hidden among the people, especially The delicacies that the common people like are all found in fly restaurants in back streets and alleys. Each restaurant has its own secret recipe and its own standards. However, the consequence of this is that food safety and hygiene standards vary from good to bad, making it difficult for relevant departments to manage.

I think that in the future, snacks and catering will not be fought alone as it is now, but will definitely be replaced by large catering groups with standardized ingredients, standardized management, and standardized services.

Snacks and catering have now begun to build brands, such as Changsha's Cooking Smoke Era Stir-fried Yellow Beef, Chef Fei's Chili Stir-fried Pork, Tanzong's Fish Head with Chopped Chili Peppers, Walaida... using a fine dish as a brand promotion. In the future, more emphasis will be placed on branding, so we must build a good brand. The same is true for food in small streets and alleys. It must not only be delicious, but also be conducive to spreading the brand.

I think it is a replicable Chinese snack and fast food, which is clean, hygienic, delicious and standardized

To make snacks, you must first create a subdivided vertical brand, because today’s consumption The group belongs to the post-90s, 95s, and 00s era. The appearance and products must conform to the current trends, and then the brands are segmented and bundled marketing is added. We want to create links and buzz with users in terms of scenarios, social interaction, and value recognition among younger consumer groups.

Good product, good SKU, good brand

Good innovation, good supply chain, good marketing

Good team, good capital = Wang Zha

In the future, snack restaurants will be economical, high-quality, and popular. Nowadays, the market competition is becoming more and more fierce, the taste is not good, and if the hygienic environment of the restaurant is not up to standard, there will be fewer customers.

Nowadays, online marketing is becoming more and more popular. Opening an online platform for sales will better improve sales performance. We must continue to listen to the opinions of consumers in order to develop better!

In the future, catering will be branded, grouped and standardized. More and more people are spending money in large and medium-sized restaurants. Branded fast food restaurants occupy the mid- to low-end instant consumer groups. It is increasingly difficult for mid- to low-end restaurants opened by individuals to survive. Small restaurants emphasize regionality and specialization and sell everything. Yes, it will be increasingly difficult for restaurants without their own characteristics to survive. Small restaurants that are not integrated with the Internet will have lower profit points

The snack industry is rising rapidly every year, and with the rapid development of the snack industry In recent years, the market competition has become fierce. The snack industry is popular because it is down-to-earth, has reasonable prices, and has many samples. It is also suitable for public tastes. Snacks have become a kind of leisure and a kind of food. Entertainment is a kind of culture and a kind of enjoyment. The future development will tend to be more integrated, standardized and chained. It is an important trend in the development of the snack industry.

The snack industry is the main tone of my country's catering industry. According to incomplete statistics, there are approximately 5 million snack merchants across the country, currently the largest category in the catering industry. The epidemic in 2020 will have a greater impact on the development of my country's catering industry, and the recovery of snacks is better than that of the catering industry as a whole. There are a wide variety of snack categories. In 2019, the top three brands in terms of order volume in the snack industry were fast food, Malatang, and noodles; the top five brands in order volume were Fujian Shaxian specialty snacks, KFC, McDonald's, Zhangliang Malatang, and Zhengxin Chicken steak. From the perspective of geographical distribution, the scale of snack orders in first-tier, new first-tier and second-tier cities is large, with Guangdong, Jiangsu and Zhejiang ranking the top three.

The epidemic has had a great impact on the development of my country's catering industry, and snacks and fast food have recovered rapidly

The outbreak and normalization of the new coronavirus pneumonia epidemic has had a great impact on the development of my country's catering industry. According to data from the National Bureau of Statistics, my country's catering revenue reached 4,672.1 billion yuan in 2019, an increase of 9.4% over the previous year, maintaining a good trend of stability and progress. However, from January to September 2020, the national catering revenue was only 2,522.6 billion yuan, a year-on-year decrease of 2.39%. , has been greatly affected by the epidemic, and the catering industry is still facing greater pressure to replenish consumption. As the largest industry in the catering industry, the snack industry has the characteristics of large number of merchants, large transaction scale, large number of employees, and close connection with people's livelihood. It plays a huge role in promoting consumption, stabilizing employment, and benefiting people's livelihood. During the epidemic, it showed Strong resilience, the recovery situation is better than that of the catering industry as a whole.

Snacks are rich in categories, and brands are accelerating chain development

The catering industry is rich in categories, but the concentration is not high, especially for snacks. Big data from the Meituan platform shows that the top orders in the snack industry in 2019 are fast food, spicy hotpot, noodles, rice noodles, porridge, steamed buns, braised chicken, fried chicken and fried skewers. Fast food and simple meals have become consumers' favorites because they are in demand, fast, convenient, affordable, and adaptable to a variety of consumption scenarios. In 2019, the order volume of fast food and simple meals accounted for 43.7% of the snack category, with Malatang, The order volume proportions of noodles, rice noodles, and porridge were 6.0, 5.8, 5.6, and 5.6 respectively. At the same time, consumer demand for fried chicken skewers, steamed buns, Korean snacks, Hong Kong snacks, braised duck necks, rice noodles and other categories has increased significantly. The order volume of these categories in 2019 increased by 146.9, 92.9, and 90.6 respectively year-on-year. ,90.1,67.8,62.1.

Meituan platform big data shows that the top five brands in the snack category in terms of number of stores in 2019 are Fujian Shaxian specialty snacks, Zhengxin Chicken Steak, Wallace, Juewei Duck Neck, and KFC; new merchants The fastest-growing brands are Wallace, Zhengxin Chicken Steak, KFC, McDonald's, and Fujian Shaxian Specialty Snacks; the top five brands with the highest order volume are Fujian Shaxian Specialty Snacks, KFC, McDonald's, Zhangliang Malatang, and Zhengxin Chicken Steak. . It can be seen from the brand TOP list that foreign brands in the snack category are mainly represented by fast food brands such as KFC and McDonald's, while domestic snack brands are more diverse.

The scale of snacks in first- and second-tier cities is large, and the snacks in fourth- and fifth-tier cities are growing rapidly

Big data from the Meituan platform shows that the scale of snack orders in first-tier, new first-tier, and second-tier cities is large, and orders The proportions of volume are 20.1, 27.6 and 22.1 respectively. As the demand for snacks in lower-tier cities increases, the demand for snacks in third-tier, fourth-tier and fifth-tier cities grows faster, with snack order growth rates reaching 37.7, 43.5 and 45.5 respectively.

Snack merchants are mostly concentrated in provinces with large population or large economy. Guangdong and Jiangsu have the largest number of snack orders.

Snack merchants are mostly concentrated in provinces with large population. Guangdong is the province with the largest number of snack merchants in the country. Province, Shandong Province and Jiangsu Province. Among them, the number of snack merchants in Guangdong Province accounted for 10.6 in the country, which was also the province with the largest population in 2019; the number of snack merchants in Shandong Province accounted for 7.7 in the country, which was the most populous province in 2019. The second largest province; the number of snack merchants in Jiangsu Province accounted for 7.4 in the country, making it the fifth most populous province in 2019.

Judging from the snack consumption situation in various cities, Guangdong Province is also a major snack consumption province, ranking first in the country in snack consumption orders, accounting for 14.6 in the country, far exceeding other provinces, among which Guangzhou City and Shenzhen’s consumption contribution is significant. Jiangsu Province, Zhejiang Province, and Beijing City ranked second, third, and fourth in the snack order volume list, with order volume proportions of 8.4, 6.6, and 6.1 respectively.

——The above data and analysis are all from the "China Catering Industry Development Prospects and Investment Forecast Analysis Report" by the Qianzhan Industry Research Institute.

We will definitely rely on online support, work both online and offline, do a good job in publicity and promotion online, do a good job in health and service offline, and operate with integrity, only then can we have a future!