Evaluate the business philosophy of "good wine is not afraid of deep alley"

"The fragrance of wine is not afraid of the depth of the alley" means paying attention to the quality of products according to the principle of marketing. The so-called quality is the life of an enterprise. But if this sentence is used in today's society, it is not a universally applicable golden word. There are many theories of modern marketing, the most commonly used one is 4P/4C. Our modern enterprises should pay more attention to the brand building and dissemination of products and the role of marketing on the basis of quality.

For the simplest example, Coca-Cola, a beverage that the elderly drink, will still feel like Chinese medicine, and the taste is nothing special, but why can it dominate the beverage market for so many years? Is that it pays attention to brand marketing and construction. If we stick to the saying that "the wine is not afraid of the deep alley", then Coca-Cola may not be known to us yet.

It is precisely because Coca-Cola puts brand marketing in the first place that it can achieve today's situation.

of course, we should pay attention to quality, but if we think that with quality, enterprises will have a way out and a market, then it is all wet.