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Disadvantages of English spelling errors in advertising
Easily misleading others.
The main reasons for the error are 1. Cultural factors. Pay attention to the language and cultural background in translation. Language is part of culture and the carrier of culture. 2. Communication channels Online media and film and television advertising are increasingly encroaching on consumers' acceptance areas. 3. Use mistakes to achieve publicity. 4. Don’t understand English at all.
Strategy 1. Pay attention to flexible and desirable conversions between cultures. 2. Pay attention to the fashion of translation. 3. Comply with various standards. 4. Prevent staff who do not understand English from making slogans, organize well-learned English advertisements, and innovate from them.
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