Three model essays on creative copy of automobile advertisements

Automobile advertising language is a persuasive pragmatic speech act, whose purpose and function are to persuade consumers to buy the automobile products they sell. This article is a model essay on creative copy of automobile advertisement compiled by me for your reference only.

Fan Wenyi, creative copy of automobile advertisement:

Cadillac:

Title: The price of getting ahead.

Text: In every field of human activities, the person who wins the first prize must live in the fair judgment of the world for a long time. Whether it is a person or a product, when it is awarded the title of advanced, chasing and jealousy will follow. In art, literature, music and industry, rewards and punishments are always the same. The reward is recognition, while the punishment is opposition and crazy slander. All these are nothing new, just like jealousy, fear, greed, ambition and the desire to catch up with the world and mankind. It's always been like this. It's all in vain. If an outstanding person does have his advanced points, he is an outstanding person after all. Outstanding poets, famous painters and excellent workers will be attacked, but everyone will get honor in the end. No matter how loud the opposition is, something beautiful or great will always spread to the world, and something that should exist will always exist.

China automobile TV advertising copy:

Rule number one

If you ask me, what is the most important car in the world? That's by no means what you can see on the road.

Thirty years ago, I was five. That night, I had a high fever and there was no hospital in the village. My father carried me, walked across the mountain, crossed the water and walked from the village to the hospital. Dad's sweat soaked the whole shoulder. I think the most important car in the world is dad's shoulder.

Today, I bought a car. The first thing I want to say is: Dad, can I drive you for a walk? Advertising slogan: China car, always look at dad's shoulder. This article comes from weaving dreams.

Rule number two

As far as I can remember, my father has many cars, maybe seventy or eighty. My father doesn't have much money. He often says: I can't afford a real car, so I have to buy a fake car. This is the only car I can play in my life! ?

After years of hard work, I told my father that from today on, we will play for real. When dad saw the car, he still felt the same way. He actually said to me: I will only play fake in my life, but you buy real ones! ?

Dad, it's not fake that you raised me for so many years. I've always wanted to give you the most authentic one.

Advertising slogan: China Auto, the truth is on the road.

Advertising copy of Shanghai Santana 2000 automobile newspaper

Title: Not all people are real.

Know its exact meaning.

Text: Facing the launch of the rocket, people are more intoxicated with its soaring majestic posture and thunderous momentum. Only a few people measure the infinity of human creativity from the height of rocket rising per meter and feel the beauty of scientific and technological progress. Within 24 hours, as the brilliant crystallization of Sino-German scientific and technological cooperation for many years, is another representative of creativity and progress. It will appear in front of you, maybe you have been waiting anxiously for several days, so now you can really put down what you are doing for a while and wait for an exciting moment calmly, and its arrival has entered the countdown.

Advertising language: Excellence, showing honor.

German cars:

Title: Mom, I didn't mean to.

Text: 1994 10 Saturday, June 6th, 2 am.

The driver of this car is Gao Zhiyong, who is 17 years old and covered in blood. There is also a front seat passenger and a back seat passenger in the car. They are good friends of Zhiyong and often get together for fun.

Zhiyong borrowed this car from his mother, who never refused him, but always told Zhiyong to be careful every time he drove. After all, Zhiyong is still one. Novice? . The car is heading for Newton hawker center. Everyone is hungry and ready to eat there. An accident happened when a car turned left and came to Dunian Road.

After a round of violent collision, the car was terrible. At that moment, Zhiyong thought it was all over.

Fortunately, it was Francis Blackwell Forbes Wigan, a lucky man, or a lucky man. Miraculously, Zhiyong and others are safe and sound. After opening the car door, I looked at each other, dumbfounded. What Zhiyong is most worried about at this time is how to explain to his mother. Mother will never forgive him for his great change. After all, this is her beloved car.

Listen to what mom says. When Zhiyong called me, he was relieved to know that the children were all right, thinking it was just a small accident. I couldn't believe my eyes when I saw my beloved car. I'm not angry at all. Thanks to Francis Blackwell Forbes Wigan for saving the children's lives.

Francis Blackwell Forbes Wigan, when you are on the road safely, life is precious, so this is no joke. German-made Francis Blackwell Forbes Wigan knows this very well, so your safety is the primary consideration when designing and manufacturing every car. More than 30 different crash tests ensure foolproof. The body structure, the front, rear, left and right safety collision protection zones and the strengthening measures of the anti-collision bar have given greater protection, and the driver's seat is safe.

Title of Nissan Automobile Series Advertising Copy:

? It's so big, isn't it better to be smaller? Mohan Hasen car washer

? So many safety devices? Lin yuan shun yuan shun automobile factory

? This makes me miserable? Oufumei Fu Mei gas station

? This makes me uncomfortable? Xuedasheng hostile vehicle store

? Too soon, I don't like it? Ye Xiao Gan is 87 years old.

Copy of Golf Car Print Advertisement:

Advertising language: world classic hatchback

FAW: A Model of Automobile Value

Title: Like me, Beni thinks that the more friends, the better.

Subtitle: Yes, golf, very life.

Text: I believe you also need such a car.

Record many unforgettable details in life.

The unique back cover design of the fifth door

There is enough spare space.

What really suits you, pets and joy, the more the more interesting.

Facts have proved that golf can be very life-oriented, and life can also be very golf.

Masterpieces are natural and feel at home at first sight.

Golf, classic car

Bora car print advertising copy:

Advertising language: driver's car

Title: Running, Language between Runners

Text: He, they,

A natural athlete.

Run for a living, run for fun,

Taking running as the expression and running as the language,

Take running as the attitude and running as the value.

Don't be happy with things, don't be sad with yourself;

Ordinary attitude, Paramore.

Paula, Paramore.

Short essay: abbreviated

Paladin print advertising copy:

Advertising language: beyond the future

Title: Indulge in the vast world and control the dream of freedom.

Whether it's a noisy city or a wild Shan Ye.

As leisurely as paladin.

Put aside the following and envious eyes around you.

Any body's desire for freedom

Vent freely in the gallop

An unruly dream of going forward bravely

Condensed into the source of inner surging power

Open the infinite possibilities ahead.

Heaven and earth let passion overflow.

Short essay: abbreviated

Newspaper advertising copy of Swedish VOO car;

Title: Rest assured? & ampmdash

Volvo Cars came to China.

Text: Vigorous honor and nearly 70 years of safety design history, VOO Automobile arrived in China today, and is ready to enter your life with its heroism of regarding life as wealth, loving life and being brave in challenges. This is a car that makes you feel at ease. When in Rome, do as the Romans do. It is specially made for the needs of road driving in China. It is not only safe and reliable, with excellent performance, but also skillfully combines safety performance with automobile power to help you find a job with peace of mind on the road of life. VOO cars are elegant in appearance and spacious and elegant in the car, which makes people feel safe and comfortable. No matter what occasion, it has attracted much attention. I will add elegance to you safely and easily. Every VOO car driving into China will enjoy the perfect maintenance network established by Swedish VOO Automobile Company, providing you with original parts and quality after-sales service. Now, you can rest assured!

Fan Wener, creative copy of automobile advertisement:

Maxima 2: How wild the heart is, how far the future is.

Dreams are surging, and every achievement is the starting point.

Thunder power, indulge thousands of miles

Brave people are never satisfied with the status quo; Smart people are especially good at improving themselves.

The wind never stops, the waves never stop, and the pursuit never stops.

Maxima, like you, is constantly surpassing itself and moving towards a broader prospect. A new generation of Maxima 2, which is both internal and external, is safe, beautiful and practical, with all-round development and higher quality. For your higher dreams,

Maxima 2, how wild the heart is, how far the future is.

The sea, with my vision, without my speed;

Wind, at my speed, has no connotation;

Mountain, with my connotation, without my dream;

High winds lead, attitude determines speed.

People who chase the wind are taken away by the wind;

Lead the wind and follow it.

?

Fan Wensan, creative copywriter of automobile advertisement:

Buick

Buick: Calm down, Philip Burkart, aim for a thousand miles; With space, it is possible.

When I reached the top of the mountain, the mountains fluctuated in front of me, but my heart was as calm as water.

Success is just a comma,

The highest mountain is in my heart forever.

Just as you are calm and passionate, you succeed without forgetting to surpass.

Buick is also constantly giving new meaning to success.

From a single car brand

Jumped to Regal, Excelle, Buick Land Business Class and Sail.

Buick parent brand, etc.

Together with you, open up one milestone after another.

Regal Regal: heart to heart, line to line, dynamic and static integration; Everything is majestic and calm;

Buick Excelle Execelle: Go all out and forge ahead.