Definition of integration and promotion

Simply put, it is an overall network promotion method that integrates and connects the most suitable network promotion methods under the condition of maximizing customer demand.

Integrated promotion is to provide an integrated network promotion solution for enterprises by accurately analyzing the positioning, user behavior and input cost of various network media resources on the basis of in-depth study of various scattered media resources on the Internet, which is called network integrated promotion, also called Internet integrated marketing. Of course, the ultimate goal of this marketing method is to meet the needs of customers to the greatest extent, otherwise everything is just gorgeous garbage.

Network integration and promotion is like a hypermarket that brings together all kinds of network promotion methods. There are keyword optimization, search engine optimization, yellow pages marketing, e-commerce marketing, classified information marketing, pay-per-view marketing, resource cooperation marketing, forum community soft article hype, email promotion, blog promotion, witkey promotion, electronic map promotion, electronic magazine promotion, online video promotion, game product placement promotion, interactive information promotion, RSS marketing, 3D virtual community marketing, membership marketing, experiential marketing, and so on. Just as a customer needs to assemble a mobile phone in a store, we will assemble it for him according to the customer's needs. Customers only need to send text messages and make phone calls, without adding MP3 and camera functions. If the customer just wants to use the mobile phone as a killing weapon, then we can increase the weight of the mobile phone and the durability of the shell.

Generally speaking, the promotion of network convergence is: what to promote and what to integrate.