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Print Advertising Design Lesson Plan [Classic] Graphic Advertising Design Lesson Plan [Classic] by-2006-12-2813: 16:00 Lecture 1: The Art of Graphic Advertising Design? Purpose: Understand the concept of plane? Professional knowledge that a designer should have

Goal: After you study, you should know how to complete the entire process of a design work

Course arrangement: 1. What Is it graphic design? It uses some pictures and text that meet our needs, and combines artistic creativity and technical processing to express what we want to explain

2. The development of graphic design? From thinking hand-drawing operation to thinking computer operation

From the part to the public

With the development of science, computers have entered the field of art design and gave birth to the new art of computer creativity Genre, mastering it is relatively easy for everyone

It shows us a new and unique visual image

Traditional graphic design is partial , it will only be manifested incisively and vividly with the artist's superb skills and senior experience, and the emergence of computer creative design system software has expanded and simplified graphic design

It will make Each of us has fantasies, and all have fleeting thoughts that are not very clear fragments, and we rely on ourselves to realize and create them

3. The advantages of computer creative design: it can be used to complete The dual effects of photography and painting, and it provides a creative process that allows human-computer interaction

It will not be difficult for us to complete the reproduction of the fantasy world

And its many design methods and special functions provide us with semi-finished products to a large extent

Because computer creativity integrates human fantasy, computer technology, art skills, and teaching methods , so it has become a new profession - computer graphic design

The street advertisements around us, the flyers in our hands, handbags, newspapers and magazines, media promotions, and when we are dining Dinner cards and business cards, from big to small, from time to space, this new profession has already turned into a means of information and filled our lives

4. How do computers assist us in graphic creativity? What about the design? People have developed many application software, which we call computer creative system software. These application software integrate the "tools", "paper", and "paint" we want to use. We only need to master them, and the computer Application software integrates many of our unexpected effects, and we can use them to enrich our creativity

The advantage of computer creative design is that it can be modified anytime and anywhere; rich colors can be used, Arbitrarily deployed and used, we do not need to look for it; it is fast, efficient, commercially avant-garde, and more in line with people's lives and cultural needs

5. So how to become a computer graphic designer What about personnel? How to become a better graphic designer? How can we become a qualified designer? I think as long as you love life, are interested in this industry, and put in a little sweat, you can do it

Computer operation is much simpler than learning scientific knowledge, but it also requires cultural knowledge As a basis, we have cultural knowledge, we can learn scientific knowledge, we have confidence, everyone has an association, it can also be said that each of us can become a member of this profession

For computer graphic design Professionally speaking, it is a window for information transmission to the majority of users, so we are required to have excellent skills and rich practical experience. That is to say, we must be able to find honey before we can lead others to taste honey

Another point is that computer art creation is highly commercial. People use it to promote products or public welfare more, faster, better and more cost-effectively, from intangible to tangible, from fantasy to reality, so computer art creation There are also different standards for different professions, which requires us to have multi-faceted and diversified professional qualities so that our works can be better in different situations.

Find the right position to improve social competitiveness

6. Application of graphic design? Today's society is an information society. For image strategic competition under the market economy, a large number of computer art designers are needed

Computer art designers are widely distributed in game production, film and television production, advertising production, web page beautification, and architectural decoration. Spring, clothing, product packaging and other IT fields

CIS corporate identity system (corporateidentity system) includes: MI design, concept identification (MindIdentity) corporate impression on society, customers, and consumers

BI design: behavioral identification (BelaricrIdentity) corporate content, personality, temperament image

VI design: visual identity (VisualIdentity) corporate publicity, visibility

7. Challenges and Countermeasures ( Graphical field): Communicate with others visually, let others achieve success through your works, thereby generating favor, trust, and desire emotions of ownership

A qualified designer needs to be appropriately The situation can appropriately express his imagination to express the correct message

We need to communicate with others visually to achieve the best sound

Just like a musician playing The melody produced by the dancers will intoxicate us, and the body language performed by the dancers allows us to understand their hearts

As a professional and new art genre, it must develop and be more in line with our lives. , which also requires a higher-level group, so we should constantly improve ourselves and improve our requirements for our own professional abilities

Do we need to understand our own personality? Self-improvement, positioning, and improving one's own value

Cholecratic temperament: Advantages, high excitement, energy, enthusiasm, decisiveness

Disadvantages, poor inhibition, impatient mood, subjective

Sanguineous: Advantages: Agile, flexible, adaptable to the environment, optimistic

Lack of patience, three points of passion

Sanguineous: quiet, steady, hardworking Detailed

Responsive and indifferent to surrounding things

Depressive temperament: introverted, good observation, strong imagination, high IQ

Solitary, slow in action

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To develop your own cognitive abilities: observation, recording of random thoughts, logical thinking, imagination, IQ and EQ, self-study, humor

8. What tools should we master? 1. PHOTOSHOP is an excellent image processing software. The generated bitmap format can express true color

Supports dual-platform operation

It is widely used in game environment production, film and television stunt production, advertising production, etc. Web page beautification, architectural decoration effect processing, clothing, product packaging design and production

2. ILLUSTRATOR is an excellent vector graphics and bitmap graphics processing software that supports dual-platform operation

It is widely used in Advertising production, web page beautification, clothing, product packaging VI design and other productions

3. PAGEMAKER is a world-renowned typesetting software that supports dual-platform operation

Powerful text editing and processing functions

Widely used in advertising production, book and magazine layout, VI design and other productions

4. FREEHAND is an excellent two-dimensional drawing software that generates images in vector format

Widely used in advertising Production, web page beautification, clothing, product packaging VI design, etc.

5. ACROBAT is a universal document exchange essential tool

Generate electronic transmission information and support the integration of graphics and text

9. The basis for our design implementation: 1. Proficient in the functions of each software

2. Establish creative files and enrich creative thinking

1), clip art Collection: wide range of sources

Enrich works, stimulate creativity, connect themes

2), photos (artistic style): realistic expressions, increase the authenticity of works, and emphasize the purpose of communication Information

If you use appropriate trimming, cropping, filters, stunts, effects, extra large, extra small, black and white, etc., you can

The works are quite creative and give people an immersive feeling

3), material CD, a treasure trove of creativity

3. Books: the ocean of knowledge

Absorb knowledge, Complete yourself

Books are the ocean of knowledge. One person’s knowledge is limited, but everyone’s wisdom is infinite

Books are the warehouse where people store knowledge

Absorbing knowledge and improving yourself is the best way to succeed

10. Design requirements: 1) Attract attention (performance of appearance) 2) Create an unforgettable visual impression (performance of effect) 3 ), convey some kind of information (customer products, business address, phone number, etc.) 11. Implementation method: 1), size: the size of the font graphic itself, using strong contrast, leaving necessary space, etc.

2) Color: Exaggerated colors can easily produce strong visual effects

Use a single color

Match light and dark

Use black and white colors

If your work is on a display stand and the surrounding colors are eye-catching, do you occupy the prominent moment?

Use of disharmonious colors

Colors that others would not expect

will create an unforgettable impression

3), surprise: the premise must be based on accurately conveying the message, that is, knowing the theme

and then using it Unexpected fonts, provocative cartoons, etc.

4), visual pun: it can attract others without losing entertainment and fun

5), Dare to be the first in the world : According to the market use, such as the decency and taboos of the industry, etc.

Adopt appropriate outrageous, exaggerated, and disharmonious expressions

Each type has its own uniqueness, so use more effort. The strong and eye-catching effect is intended to contribute to our own progress

Blurred, ambiguous text, images, or overly artificial and excessive rendering can be avoided

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12. How to complete our works? When facing design, you will encounter limitations from some factors. They will not hinder your imagination, but will indeed affect your work time

Such as: delivery channels, guest room requirements, budget, and deadlines

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Methods of distribution: media and the Internet require speed, film and television require rich colors

Printing, exquisite albums, newspapers and periodicals, illustrations require rich mastheads, black and white colors, etc.

Customer requirements: Explanatory text: He will explain to you the style, size, and tone of the text required by the company

Purpose: In what ways it is applied

Main text: Emphasis on the theme, your work What to explain (language and text)

Announcement text: explanatory text, and help text

Chart composition: company reports, logos, product pictures, etc.

Budget: Our work is nothing more than for our own survival, and our own survival requires the survival of the enterprise, and the survival of the enterprise requires the source of customers. This requires us to evaluate and measure the strength of the customer, how much money he will spend on advertising, and thus determine how we use the money rationally; to achieve the ultimate goal. Good results

Deadline: whether it is necessary to serve outdoors, etc.

What does it mean? It is a good creative work that requires some special graphics, and you are unable to do anything about it. You need to ask others (photography, photocopying), which will inevitably involve time

If you are not in a hurry, choose existing photos. If you are not in a hurry and have funds, it will be better and more "trivial" creativity

Thirteen: Arrangement of advertising design: 1. Title: It is the main part of the advertising text

We Using it to attract the reader's attention and express the theme of the advertisement is the highlight of the advertisement

2. Text: As we have said, the text is often an introduction to the characteristics of the product

It is the extension, enrichment and development of the title

We use it to explain something to readers

3. Illustrations: Use visual art to display information, generally with clear pertinence

The illustrations must also be credible

4. Slogans: i.e. slogans

Generally, they should be easy to understand and easy to remember

Inherited from the main text meaning