Analysis of automobile application experience

Car home? 8.8. 1

? Change trains? 8.8. 1

? Do you know the car king? 3.0. 1

Reason for selection:

(1) Because Sohu Auto is mainly in the information category, it mainly focuses on automobile information; For example, other business lines of automobiles will be analyzed separately in the future.

(2) The above products are well-known similar car information apps on the market.

Device model: iPhone 6s

Operating system: IOS 1 1.3.

Test network: mobile 4G TD-LTE

Automobile aftermarket, with the increase of domestic automobile ownership and sales volume year by year, the automobile aftermarket, which mainly focuses on automobile parts, automobile maintenance, automobile maintenance and automobile insurance sales, has also developed into an industrial chain with huge business opportunities. The corresponding automotive aftermarket app is also in the stage of gradual growth and ready to go. According to the data from the Traffic Management Office of the Ministry of Public Security, there are more than 205 million cars in China at present, but in the report of Aurora Big Data, the overall penetration rate of app in the automotive aftermarket is only 1.9%, that is, 18 1.92 million cars, which is less than one tenth of the car ownership, which may indicate that this market still has greater potential to be tapped. (Excerpted from Aurora Big Data)

This is not the market value, but the App experience. The following is omitted.

Product slogan, product positioning and profit model

Sohu Auto focuses on cars, and only deposits high-quality car content advertisements, information and used cars for you.

Car home's quotation platform for new and used cars helps consumers to buy and use services such as car advertising, information, new and used cars, car maintenance and e-commerce.

Easy car purchase quotation, professional car news information, car purchase, car sales advertising, information, new and used cars, car maintenance, e-commerce and other services.

Understand the necessary artifacts for car owners to see, choose and sell cars, advertising, information, used cars and other businesses.

In terms of business scope: car home > Easy Car Network > Know Car Emperor > Sohu Auto.

This may also be the function point that we need to start in the future. Car home covers a large number of automotive aftermarket businesses, and has always been among the best in the automotive Internet industry, and is the company with the highest market value in the automotive Internet industry. Car dealers have the highest market coverage. From the forum, car home has the advantages of large number of users and high quality. It expands various automotive aftermarket businesses based on user convenience, while Easy Car has multiple channels, so it focuses on expanding the number of users. It can be said that the two families are robbing each other of resources. In front of the first three, Zhiche Huang was a dark horse that was later killed. It quickly covered the basic business, and at the same time made information and car inspection very distinctive. It also added a small video function that was very popular in many fields, and put the small video in the main tab position, which was very attractive and quickly attracted young users.

Sohu Auto, which focuses on automobile information, has a comprehensive content, but it really lacks such novel content services as "small video". User activity is low, and the communication atmosphere of "talking about cars" users is not strong.

Through investigation and reasoning, we can know that what car owners and users need most is an active atmosphere in the form of "forums", followed by more understanding of automobile news, and then more service modules and even concessions. KANO demand model of automobile application function is simply listed as follows. In the structure diagram here, we mark all the basic needs in black, all the expected needs in blue and all the exciting needs in green.

The above rules also apply to the following analysis. In addition, we also use red to mark profit channels and gray to mark classified groups.

Functional integrity is expected. According to the product positioning of different products, different demand models are positioned respectively. For example, car home and Easy Car are all moving towards "all-round" products, and the dark horse who knows the car emperor has also made great efforts to seize the automobile aftermarket, while Sohu Auto is lacking in the automobile aftermarket, but as an automobile information, it is still relatively comprehensive.

Sohu Auto:

Car home:

Easy car:

Understand the car emperor:

Different strategic goals make these apps have different logical requirements and functions. For such a vertical car App, how to push "news" to users more accurately is a topic worthy of study, and how to make users with and without cars feel that the product is also worth expanding. These applications basically provide more services for car users, while most of the services provided for car-free users are content. Worth adding, such as renting a car, is also very good.

Compared with other competing products, Sohu Auto is obviously similar in content and lacking in function. In my opinion, it is advisable to increase the demand for cooperation with external websites, increase functional modules, make more functions on the App, and exchange traffic and users at the same time. Sohu Auto should add more social functions to make the whole App atmosphere active. You can learn from car home's forum function and the small video function of knowing the car emperor, so that users can have communication and entertainment. There are also small functions, such as signing in to earn points. A simple "little red dot" will attract attention and make users feel involved. Points can be exchanged for gifts (such as giving away Sohu video members) to attract user traffic. In addition, the external link item can be changed to internal, which will speed up the connection and increase the visual beauty and ease of use.

Summary of suggestions for increasing demand:

Integral attracts user traffic

Set off the user communication atmosphere and attract user traffic.

Cooperate with external websites to exchange traffic and attract traffic.

Coordinate car and car-free user groups.

Coordination of external relations

The suggestions of other apps will not be said.

Sohu auto

Advantages: the page is clean and tidy, the overall tone is consistent, and it is easier for users to get started.

Disadvantages: the functions of sharing, commenting and praising are not perfect; Sohu's attention function is not perfect, and the visual effect of the article is somewhat monotonous.

Home of the car

Advantages: comprehensive functions, high consistency of five main screens; The functional effect is also remarkable; The atmosphere of the forum is harmonious to attract user traffic; Forums are carefully classified, making it easier to find like-minded people; News push can delete articles, which is helpful to guess users' preferences.

Disadvantages: rich in functions, the page is a bit messy; Too many advertisements; Red dots remind users that there are too many labels, which easily upset users; Too many external links, resulting in slow link speed;

Simple car

Advantages: moderate function, interface design and

Disadvantages: too many external links, resulting in slow link speed; There are too many colors in the service interface.

Know che Huang

Advantages: The most distinctive car selection content is the car information page, which is beautiful in design and rich in content. The dynamic effect of turning pages is very comfortable.

Disadvantages: the function of taking photos to identify cars is not marked, only a small camera is easy to understand. Other shortcomings also need to look at different personal preferences.

Sohu Auto's content operation is relatively rich and relatively good. Lack of active operation and promotion of Sohu. The intensity of the suction flow is small.

Car home has many activities because of its rich functions. And it is very strong. It has a huge user base and attracts more users.

Not to be outdone, the discount of Cheyigou is still not as popular as that of car home.

Knowing that Chedi was a dark horse who was later killed, the publicity was still quite strong. The daily operation is also doing well, and the operation of fresh plate is still a hot spot.

Operation summary:

Car home ranks high in daily operation and market operation, and has made great efforts.

Sohu Auto lacks the occupation of market operation and the richness of daily operation.

At the same time, Sohu Auto's user operation and maintenance is low.

Compared with other apps, Sohu Auto has a comprehensive amount of information under the product positioning "reading", but it lacks functions and is easy to lose users. In many highly competitive automobile application industries, it may be necessary to increase business lines to obtain more profit models. At the same time, strong operation is needed to support the promotion of client content, users and automobile aftermarket.

Under the interface design, Sohu Auto is the cleanest. It is best to increase the richness of functions while maintaining the basic design. It can cooperate with the App for better operation effect, and it is a simple and easy car information App.

Suggestions for increasing demand:

Integral attracts user traffic

Set off the user communication atmosphere and attract user traffic.

Cooperate with external websites to exchange traffic and attract traffic.

Coordinate car and car-free user groups.

Coordination of external relations

Design suggestion:

Some activities need eye-catching design, such as the red label of the car home, which can better remind users.

Can optimize the internal aesthetic feeling of the article.

Reading about Sohu can optimize the process.

Article types can be optimized.

Operational recommendations:

Improve the market expansion project

Be alert to the problem of user loss

Activities attract users

The above is my personal opinion.