What does the company's VI management mean?

The full name of VI is VisualIdentity, that is, corporate VI visual design, which translates into visual identification system. Is to transform the non-visual content of CI into static visual identification symbols. Correctly designing and implementing a scientific visual identification system is a shortcut to spread corporate ideas, establish corporate visibility and shape corporate image.

Through VI design, enterprises can gain employees' sense of identity and belonging internally, strengthen enterprise cohesion externally, establish the overall image of enterprises, integrate resources, transmit enterprise information to the audience in a controllable way, and continuously strengthen the audience's cognition through visual symbols, thus gaining recognition. VI is a part of enterprise CI, which includes three aspects. Divided into BI, MI and VI, the three aspects are behavior recognition, enterprise mental identity and visual recognition.

Extended data:

The basic element system of VI design strictly stipulates the logo, Chinese and English characters, standard colors, corporate logo patterns and their combination forms, which fundamentally standardizes the basic visual elements of enterprises. The basic element system is the core part of the corporate image and the basic element system of the enterprise, including: corporate name, corporate logo, corporate standard text, standard color, symbol pattern, combined application and corporate slogan.

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