The main tasks of Chongqing’s “Twelfth Five-Year Plan” for tourism development

During the "Twelfth Five-Year Plan" period, the city's main tasks for tourism development are: optimizing the spatial pattern of tourism development, promoting the transformation and upgrading of tourism products, strengthening tourism market promotion and marketing, improving the tourism industry system, and enhancing the competition of tourism enterprises. Efforts should be made to promote the construction of tourism talent teams and promote tourism resources and environmental protection.

(1) Optimize the spatial pattern of tourism development.

Highlight urban tourism in the main urban area and the creation of high-quality scenic spots, promote the in-depth development of regional tourism, achieve spatial expansion and relative balance of tourism industry development, and build the "one-hour economic circle" into a "landscape urban tourist area" ", build the "two wings" into the "Yangtze Three Gorges International Golden Tourism Belt" and the "Southeast Chongqing Folk Ecological Tourism Belt" respectively, and build a "one district and two belts" tourism development spatial pattern.

1. Connect the city with the suburbs and accelerate the creation of a "landscape urban tourist area".

Further clarify the core position of the main urban area in the city's tourism development, enhance its leisure and entertainment, tourism distribution and public service functions, vigorously develop urban tourism, and build a mountain city, a river city, and a city that never sleeps into one An international tourist city with special characteristics. Relying on the favorable tourist source market foundation and strong tourism distribution capabilities, we will strengthen the radiating and driving role of the main urban area and promote the simultaneous development of multi-level, multi-level and multi-type tourist destinations in the "one-hour economic circle". Create a central urban recreation zone represented by Nanshan, Jinyun Mountain, Geleshan, Zhongliang Mountain, etc., and Jiulongpo, Dadukou, Shapingba, Banan, Fuling, Nan'an, Yubei, Beibei, Changshou, Bishan, Jiangjin and other places. The leisure and vacation belt around the main city is represented by hot springs, lakes, islands and forests, including Tongnan Buddhist Temple, Jiangjin Simian Mountain, Qijiang Ancient Sword Mountain, Nanchuan Jinfo Mountain, Wansheng Black Valley, Yongchuan Tea Mountain Bamboo Sea, Fuling Wuling Mountain, etc. It represents the suburban tourist resort zone, promotes the construction of Hechuan Diaoyu City and the extended development of Dazu Rock Carvings, and promotes the "Landscape Urban Tourism Area" to become an internationally renowned tourist destination, an important national tourism distribution center and the main carrier of the western tourism highland.

2. We will actively build the "Yangtze Three Gorges International Golden Tourism Belt" by taking the line as the area.

Actively develop cruise and yacht tourism, deepen the development of geological and landform sightseeing, ecological leisure and historical and cultural tourism, highlighting the Small Three Gorges, Baidi City, Tiankeng Ground Seam, Baiheliang, Mingshan, Zhangfei Temple, and Longgang , Shibaozhai, Citrus City, Hongchiba, Xituo and other highlights, strengthen the integrated utilization of Three Gorges tourism resources and enhance the Yangtze River Three Gorges tourism brand. Deeply explore the cultural resources of the Three Gorges, step up the construction of extended scenic spots along the Yangtze River, enhance the tourism distribution function of Wanzhou, create a "golden triangle" for tourism in Wushan, Fengjie, and Wuxi, promote the development of tourist destinations in the hinterland of the reservoir area, and build the "Northeast Wing of Chongqing" into a prominent brand , the product-rich Three Gorges International Golden Tourism Belt of the Yangtze River.

3. Speed ??up the construction of the "Southeast Chongqing Folk Ecological Tourism Belt" by linking points with each other.

Relying on the Wulong World Natural Heritage, we will do a good job in resource and environmental protection, increase marketing efforts, and speed up the construction of Tiansheng Sanqiao, Daxiannu Mountain, Furong River, Nantian Lake, Wuling Mountain and other quality scenic spots. , supporting and improving Daxiannu Mountain leisure and entertainment projects, forming a first-class domestic tourist destination with complete functions, and driving the tourism development of surrounding areas. Relying on the Wujiang Gallery brand, we will strengthen the overall planning of the tourism industry in Pengshui, Qianjiang, Youyang, Xiushan, Shizhu and other districts and counties (autonomous counties), promote the integrated development of tourism resources, and accelerate the mainstream of Wujiang River, Ayi River, Apeng River, and Youshui River We will develop scenic spots in water areas such as Qianjiang River, promote the construction of a number of ancient towns such as Qianjiang Zhuoshui and Youyang Gongtan Ancient Town, actively develop folk tourism with ethnic minority characteristics such as Pengshui Moweishan, Anzi Miao Village, and Xiushan Hong'an Border Town, and build Youyang Peach Blossom Spring. , Shizhuhuangshui and other high-quality scenic spots to create a large tourist area with complete functions and distinctive features. Comprehensively enhance the influence and competitiveness of tourism in the southeastern Chongqing region, and build the "Southeast Chongqing Wing" into the "Southeast Chongqing Folk Ecological Tourism Belt" and become an important growth pole for Chongqing's tourism industry.

4. Build a multi-level, multi-functional and full-coverage tourism distribution center system.

Establish the main urban area as the first-level tourism distribution center, assuming the functions of a "landscape urban tourist area" and the city's tourism distribution center. At the same time, it will expand its radiation range in western China and create a western tourism portal.

Establish Wanzhou District, Fuling District, and Qianjiang District as second-level tourism distribution centers, build Wanzhou District into a hub city for external tourism in the Three Gorges Reservoir area and a major tourism distribution center in Northeast Chongqing, and build Fuling District into an important link between "one district and two belts" Hub, Qianjiang District will be built into a major tourism distribution center in southeastern Chongqing and a gateway hub in the Dawuling Mountains. Establish a third-level tourism distribution center based on regional central cities and tourist hot spots, accelerate infrastructure construction, improve supporting services, and exert the tourism distribution function for relevant regions.

5. Strengthen regional tourism cooperation within and outside the city.

Combining the tourism resource advantages, location advantages and industrial advantages of each district and county (autonomous county), promote the dislocated development of tourism in districts and counties (autonomous counties) and develop a number of strong tourism districts and counties. Strengthen district and county (autonomous county) tourism opening cooperation, break regional blockades and market segmentation, promote the overall packaged development and operation of adjacent attractions, establish an open, unified, competitive and orderly independent market, and achieve complementary advantages and mutual benefits. *Enjoy. Encourage the implementation of the travel link ticket system. Strengthen transportation connections within the "one-hour economic circle" and between various regions and the "one-hour economic circle", strengthen cross-regional tourism development cooperation in northeastern Chongqing and southeastern Chongqing, and build a number of new tourism loops. Give full play to Chongqing’s role as an important growth pole in the western region and the economic center in the upper reaches of the Yangtze River, comprehensively deepen cross-provincial (autonomous regions, municipalities) cooperation, and build a number of cross-regional tourism products. Join forces with Hubei to achieve unified planning, unified marketing, and unified law enforcement for the development of tourism in the Three Gorges of the Yangtze River, and jointly strive for the country to issue policies and measures to support the development of tourism in the Three Gorges of the Yangtze River. Strengthen cooperation in key regions such as the Western Triangle, the Chongqing-Sichuan-Guizhou Golden Triangle, the Chengdu-Chongqing Economic Zone, and the Wulingshan Economic Cooperation Zone to jointly create a regional tourism brand.

(2) Promote the transformation and upgrading of tourism products.

Based on market demand, we will comprehensively improve sightseeing and tourism products, accelerate the development of leisure and vacation tourism products, actively develop special tourism products such as cruises and yachts, promote the diversified and compound development of tourism products, and promote the transformation of tourism products. upgrade.

1. Comprehensively improve tourism.

Based on the urban landscape of mountains and rivers, relying on the construction of "Five Chongqings" and "Ten Major People's Livelihood Projects", surrounding Liangjiang New Area, public rental housing, anti-corruption education base, singing, reading and preaching, national defense education base, mountain city Innovative measures and development highlights such as night scenes, strengthen the dynamic cultural connotation of the main urban area renovation, lighting improvement projects, etc., implement overall packaging, highlight locality and contemporary characteristics, and vigorously develop modern urban tourism.

Focusing on the Three Gorges of the Yangtze River (Baidicheng, Little Three Gorges), Dazu Rock Carvings, Tiansheng Sanqiao, Diaoyu City, Tiankeng Ground Seam, Baiheliang, etc., we will further optimize the tourism environment and improve supporting facilities. Improve service quality, enrich cultural connotation, and create a number of internationally competitive natural and cultural tourism products.

Give full play to the city’s advantages of rich tourism resources and huge tourism development potential, highlight the characteristics of scenic spots, and accelerate the development of the Three Gorges Reservoir Area Wetland, Goddess Peak, Goddess Creek, Dachang Ancient Town, Jindao Gorge, Black Valley, Peach Blossom Spring, A The construction of high-quality tourist attractions such as Yihe, Qianye Caochang and Xuebaoshan.

2． Accelerate the development of leisure and vacation tourism.

Improving the "Five Directions and Ten Springs", accelerating the construction of "Hundred Springs in a Circle", promoting the development of "Multiple Springs on Two Wings", enriching the cultural connotation of hot springs, promoting the diversified utilization of hot spring resources, and improving Chongqing's "Hot Springs Capital of China" brand appeal and strive to create the "Hot Spring Capital of the World". During the "Twelfth Five-Year Plan" period, the construction of cultural facilities in the "Five Directions and Ten Springs" should be generally strengthened, and at least two of the hot springs should establish formal health hot springs integrated with sanatoriums.

In combination with the construction of "Livable Chongqing" and "Forest Chongqing", Chongqing will give full play to its advantages as a food and shopping city and vigorously develop urban leisure and vacation. Build a number of leisure and entertainment venues that meet the needs of ordinary people, basically form a city-wide park and green space system, vigorously develop tourism and leisure complexes integrating shopping, food, and entertainment, and promote the integrated development of tourism and leisure for urban and rural residents. In conjunction with the construction of a new socialist countryside, we will improve the living environment in rural areas and promote the vigorous development of rural leisure vacations.

Relying on resources such as mountains, lakes, rivers, meadows, and forests, and combining with the construction of "Healthy Chongqing", we will vigorously develop health tourism and ecological leisure vacations. Promote the high-level construction of a number of destinations with leisure and vacation as their main functions, such as Jinfo Mountain, Mowei Mountain, Simian Mountain, Changshou Lake, Hanfeng Lake, Huang'anba, and Shizhuhuangshui.

Adapt to the trend of leisure tourism activities and enrich the leisure and vacation functions of traditional tourist attractions such as the Three Gorges of the Yangtze River, Dazu Rock Carvings, and Wulong Fairy Mountain.

3. Actively develop special tourism.

Accelerate the development of cruise and yacht tourism. Accelerate the construction of tourist terminals in the main urban area and along the river, encourage the upgrading of cruise tourism, accelerate the replacement of old ordinary cruise ships, support the development of high-end yachts, promote the construction of a number of yacht bases along the Three Gorges of the Yangtze River, form a top cruise cluster, and make the Three Gorges of the Yangtze River an inland river in the country Cruise ship yacht travel leader. Encourage the development of cruise and yacht tourism in Wujiang and Apeng rivers, and accelerate the construction of yacht bases at important nodes.

Actively develop red tourism, historical and cultural tourism, folk cultural tourism and rural experience tourism. Strengthen the development of red tourism resources, enrich display methods and experience content, organically combine red tourism with youth education, party member learning, cadre and mass education, etc., and create a number of national and municipal-level red tourism classic scenic spots. Strengthen the development of various historical and cultural sites, former residences of celebrities, and traces of celebrities, and increase the development and utilization of modern cultural sites such as museums to create a good humanistic atmosphere. Make full use of the advantages of folk culture, tap traditional commerce, traditional dance, traditional music and other cultural resources, increase integrated development efforts, and promote the protection of folk culture through the development of folk tourism. Actively develop rural tourism that integrates ecological tourism and folk tourism, create distinctive and diversified tourism products, promote the transformation of rural tourism income from catering and accommodation income to comprehensive tourism income, realize the transformation and upgrading of rural tourism, and promote "Two wings" farmers' income increased by 10,000 yuan.

Vigorously develop business tourism. Build and improve business facilities and create a number of business hotels with complete functions and professional services. Strengthen the connection and cooperation between tourism enterprises and various enterprises and institutions, establish a business tourism service network, and promote the professional operation of business tourism. Seize opportunities such as the renovation of the main city and the construction of Yuelai International Convention and Exhibition City to improve convention and exhibition venues and facilities and enhance the development level of the convention and exhibition industry. Formulate a development plan for business exhibition tourism, launch personalized customized products based on the characteristics of business tourism, improve comfort, safety and flexibility, create a modern business tourism industry system, and create a national business tourism demonstration zone.

Standardize the development of golf tourism and theme park projects. Create an eco-leisure tourism destination featuring mountain golf that has world influence, is first-class in the country, and is the leading destination in the west. Comply with the new trend of modern consumer demand and develop large-scale theme park projects appropriately in accordance with the requirements of quality and differentiation.

4. Strengthen the construction of high-quality tourist routes.

For the local market, focus on developing one-day and two-day tour routes, make good transportation connection planning, strengthen market order management, and promote "Chongqing people visiting Chongqing". For the medium and long-distance market, strengthen cooperation between different tourist destinations, strengthen cooperation between tourist attractions and different types of tourism enterprises such as travel agencies and hotels, and promote the development of tourist route products. Strive to include the Hot Spring City, Dazu Rock Carvings, Wulong Fairy Mountain, Wujiang Gallery, Hechuan Diaoyu City, Tiankeng Ground Seam, Simian Mountain, Jinfo Mountain, etc. into the national tourist route.

(3) Strengthen tourism market promotion and marketing.

In accordance with the ideas of government leadership, market operation, resource integration, and innovative development, we will increase investment in tourism market promotion and marketing funds and work efforts to comprehensively enhance Chongqing’s tourism image.

1. Integrate publicity and marketing resources.

Establish the concept of grand tourism and the concept of group army, integrate the publicity and marketing resources of various industries, districts and counties (autonomous counties), and various entities, and jointly promote tourism publicity and marketing work. Give full play to the driving role of municipal publicity and marketing funds, and provide a certain proportion of subsidies based on the tourism publicity and marketing expenses actually spent by each district and county (autonomous county) from the publicity and marketing fund account, to amplify the use of municipal publicity and marketing funds, and strive to integrate the city's tourism every year The publicity and marketing funds reached more than 1 billion yuan. According to the corporatized operation model, Chongqing Tourism Industry Development Company will be made bigger and stronger. Strengthen cooperation with other regions and promote independent marketing.

2. Build a three-dimensional and comprehensive tourism promotion and marketing system.

Build a tourism image system around the city’s tourism theme slogan. Increase investment and focus on publicity and marketing of the city's theme tourism image and tourism products such as the Three Gorges of the Yangtze River (Big and Small Three Gorges, Baidicheng), Dazu Rock Carvings, Tiansheng Sanqiao, Tiankeng Ground Seam, Baiheliang, Diaoyu City, etc., to build up Chongqing's tourism brand .

Improve the "Ten Ones" project of tourism promotion (a logo, a slogan, a map, a picture album, a song, a CD, a performance, a newspaper, a series of books and a website) and speed up Create "three platforms" (famous media promotion and marketing platform, celebrity promotion and marketing platform, famous festival promotion and marketing platform), and comprehensively use TV, newspapers, radio, outdoor advertising, the Internet, mobile phone text messages and other means to deeply promote Chongqing tourism. Further deepen strategic cooperation with central, overseas and municipal-level mainstream media to vigorously promote Chongqing tourism during concentrated periods. Attention should be paid to publicity effects, and performance projects with poor market response should be re-created to improve quality. The Chongqing Satellite TV tourism column was launched, focusing on building the Chongqing Tourism Channel and Chongqing Tourism Broadcasting Frequency Promotion Brand. Chongqing tourism's overall image advertisement is broadcast on CCTV's prime slot, and 1-2 key scenic spots are promoted every year. Each large-scale event should regard tourism promotion as an important content, and outdoor public service advertising columns should be cut into certain proportions for tourism promotion. Encourage famous producers to come to Chongqing to shoot film and television dramas, and reward outstanding film, television and literary works that promote Chongqing's customs, customs and scenic spots.

3. Increase tourism marketing efforts.

Implement tourism consumption incentives and steadily develop the local tourism market. Take advantage of the opportunities of high-speed transportation development to strengthen the development of tourism markets in surrounding large cities such as Chengdu, Guiyang, Xi'an, and Wuhan, as well as in the Yangtze River Delta, Pearl River Delta, and Bohai Rim. Focusing on the construction of inland open highlands, efforts will be made to improve the internationalization of tourism reception facilities and services and attract more international tourists. Implement the global marketing plan for tourist destinations and build an international tourism marketing network system. Set up offices in major customer source areas outside the city. We carry out special tourism promotions and organize tourism promotions for important tourist source areas at home and abroad more than 10 times every year. Innovate tourism marketing methods, establish tourism portals, and release tourism information in a timely manner.

4. Enrich tourism festival activities.

Continue to successfully organize key festivals such as the Western China Tourism Industry Expo, the China Three Gorges International Tourism Festival, and the Chongqing Landscape Urban Tourism Festival, plan and launch the Hot Spring City Tourism Festival, and build a nationally renowned tourism festival brand . Enhance the influence of Dazu Rock Carvings International Tourism and Culture Festival and other festivals, and support the "One District and County (Autonomous County) One Festival" activity. Actively apply to host important international and domestic conferences. Carry out in-depth tourism theme year activities and carry out targeted tourism promotion and marketing work.

(4) Improve the tourism industry system.

Focus on tourism product development and destination construction, improve tourism elements, promote the formation of tourism industry clusters, strengthen the integrated development of tourism and related industries, and build a reasonable tourism industry system.

1. Accelerate the construction of high-quality tourist attractions.

Consolidate infrastructure, improve tourism service facilities, strengthen planning and planning, and focus on building the Three Gorges of the Yangtze River (Baidicheng, Small Three Gorges), Tiankeng and Ground Seams, Tiansheng Sanqiao, Diaoyu City, Baiheliang, and Dazu Stone carvings and other "six major scenic spots". Combined with the "one district and two belts" spatial layout, a number of attractive scenic spots will be created in various districts and counties (autonomous counties). We will vigorously promote Hechuan Diaoyu City and Fuling Baiheliang to apply for world cultural heritage. Support a number of scenic spots to create 5A-level scenic spots. Build more than 10 high-quality scenic spots with more than 1 million tourists.

2. Optimize the structure and quality of the hotel industry.

Plan and build a number of five-star hotels and a number of tasteful and distinctive tourist hotels, actively introduce top international hotel management brands, and support the development of youth hostels, economic chain hotels, self-driving camps and The RV campsite forms a tourist accommodation reception system with reasonable layout and complementary functions, including star hotels, budget hotels, resorts, leisure apartments, country hotels, youth hostels, motels, farmhouses, etc. By 2015, there will be more than 100 five-star hotels in the city.

3. Strengthen the standardized management of travel agencies.

Strengthen the supervision of travel agencies, accelerate the implementation of star travel agency standards, standardize the management and operation methods of travel agencies, and improve service levels. Focus on cultivating key enterprises, encourage the development of specialized and characteristic travel agencies, support the development of new business formats such as tour guide service companies and travel electronic intermediaries, strengthen research and classified management of tourism intermediary service formats, and promote the formation of a more reasonable division of labor system. During the "Twelfth Five-Year Plan" period, the city strives to achieve the goal of having one of the top ten travel agency groups in the country and four of the top 100 travel agencies in the country.

4. Implement the “smooth tourism” project.

Consider the development of transportation in tourist attractions as an important part of "smooth Chongqing".

Vigorously promote the connection between tourist roads and expressway networks, and strive to build direct access to 5A-level scenic spots by first-class roads or expressways within three years, and to build third-level or above asphalt roads for 3A-level and above scenic spots. Build a tourism transportation network, form a tourism transportation loop, and strengthen the connection of various transportation modes. Tourist passenger transport services should be extended to major scenic spots and major rural tourist destinations, and tourism service functions should be added to traffic signs and highway service areas. Improve the conditions for tourist charters and establish tourist bus companies in central cities and key tourist districts and counties (autonomous counties). Improve parking facilities in key scenic spots. Speed ??up the construction of high-speed railways, optimize operation and scheduling, strengthen time connections, and launch special tourist trains. Open direct flights to major cities in North America, Europe, Japan and South Korea, and increase the number of flights to Taiwan and other major source areas. In 2011, the number of direct flights to Taiwan will be guaranteed to reach more than 12 flights per week, and we will strive to reach more than 20 flights per week. Encourage the development of tourist charter flights. Support the transformation of Wanzhou and Qianjiang airports into tourist airports, and promote the construction of Wushan, Wulong and other regional airports. Plan and build Chaotianmen and other cruise home ports and tourist terminals, and improve supporting facilities. Implement government-guided prices for terminal charges to reduce docking fees for various types of cruise ships.

5. Vigorously develop tourism, catering and entertainment.

Fully explore the catering culture, inherit and carry forward famous traditional products, actively develop innovative products, support districts and counties (autonomous counties) to create local specialty catering brands, and strengthen Chongqing’s image as a “city of food”. Standardize the management of catering venues, plan and build tourist catering clusters, and improve catering management levels. Organize cooking competitions and catering service skills competitions to improve the quality of dishes and catering service levels. Encourage the development of theme catering, encourage chain and brand operations, and support Chongqing’s catering “going out”. Deeply explore resources such as Ba culture, anti-Japanese war culture, and ethnic minority culture in southeastern Chongqing, strengthen the protection and utilization of traditional folk cultural heritage, and develop and launch a number of unique cultural and artistic projects. Support the development of entertainment projects in tourist attractions, support the construction of large-scale theme parks with high technological content, rich cultural connotations, and good market prospects, encourage the combined development of the social entertainment industry and tourism, and moderately develop large-scale tourism performing arts projects.

6. Strengthen the development of tourism products.

Relying on local famous, high-quality, special and new products, we will create iconic tourism shopping products for the city and districts and counties (autonomous counties), and actively leverage the tourism industry’s marketing function for industrial and agricultural products. We will make traditional folk craft brands bigger and stronger, increase the research and development of local characteristic crafts, souvenirs, promotional materials, etc., build a differentiated tourism commodity system, and strive to achieve "one brand for one district or county (autonomous county)". Actively build tourism commodity industrial parks, trading centers and R&D centers, vigorously develop characteristic streets or markets for tourism commodities, and promote the integration of tourism commodity R&D, production and marketing. Create a number of tourism product production and sales bases with different characteristics in the main urban areas and qualified districts and counties (autonomous counties). Further standardize the order of the tourism shopping market and gradually establish a production and marketing system that adapts to market demand.

7. Promote the integration and cluster development of the tourism industry.

Strengthen the related driving role of the tourism industry, promote the integrated development of tourism and agriculture, industry, culture, sports, finance, logistics and other related industries and industries, and vigorously develop the tourism equipment manufacturing industry. Focus on the construction of high-quality scenic spots and tourist destinations, extend the tourism industry chain, enhance comprehensive supporting functions, actively develop tourism complexes and tourism industrial parks, and use 3-5 years to form 3-5 tourism industries with an output value exceeding 10 billion yuan clusters and 20 tourism industry clusters with an output value exceeding 1 billion yuan.

(5) Enhance the competitiveness of tourism enterprises.

In accordance with the laws of market economy, give full play to the basic role of the market in resource allocation, accelerate the cultivation of leading enterprises with international competitiveness and key enterprises with domestic competitiveness, and develop a group of tourism enterprises with market vitality. Small and medium-sized enterprises, develop and expand tourism business entities.

1. Accelerate the cultivation of leading tourism enterprises.

Deepen reform and innovation, focus on establishing and improving modern enterprise systems, accelerate the development of leading enterprises such as Chongqing Tourism Investment Group and Chongqing Tourism Industry Development Company, and enhance market competitiveness. Encourage international and domestic brand hotel management companies to settle in Chongqing, encourage large non-tourism enterprise groups to enter the tourism industry, and encourage large domestic tourism enterprise groups to enter Chongqing for development. Support various tourism enterprises to achieve group, professional, and networked development through asset reorganization, joint ventures, mergers and acquisitions, etc., and focus on cultivating large-scale tourism groups engaged in resource management, travel reception, scenic spot development, and theme park creation.

Support the development of leading enterprises in the production and marketing of tourism equipment, hotel facilities, leisure products, etc.

2. Enhance the vitality of small and medium-sized tourism enterprises.

Actively support the development of small and medium-sized tourism enterprises and guide them to improve their business management level and their own market development capabilities. Implement national support policies for the development of small and medium-sized enterprises, actively organize small and medium-sized tourism enterprises to obtain policy support in financing, finance, taxation, human resources training and other aspects, and explore more effective incentives, tax exemptions and subsidy measures. Promote the informatization construction of the tourism industry, vigorously develop tourism e-commerce, and encourage tourism business model innovation and the development of new business formats. Formulate and implement preferential policies for special business entities such as "farmhouses" and folk households to support the development of rural tourism.

3. Encourage all kinds of capital to enter tourism operations.

Relax the entry threshold, except for areas expressly prohibited by law, fully open the tourism industry to social capital, encourage various types of capital to participate in the development of the tourism industry, and encourage enterprises of all types of ownership to invest in tourism in accordance with the law. industry and encourage the use of foreign capital to develop tourism. Simplify the approval procedures for tourism projects. Unless otherwise specified by the state, all tourism industry projects will be subject to a registration system. Encourage tourism entrepreneurship, especially provide greater support to farmers, urban unemployed people, college students and other groups. Encourage the development of tourism resources such as private museums and support travel agencies in including them in tourist routes.

4. Strengthen public services for tourism enterprises.

Actively build a public platform for tourism investment and financing, accelerate the reform of industry associations, strengthen information consulting services, entrepreneurial guidance and education, training, and scientific research support for the development of tourism enterprises, and assist in organizing collective procurement and joint marketing , foreign exchange and other work.

(6) Promote the construction of tourism talent team.

Facing the market demand, we should firmly grasp the three links of cultivating, attracting and making good use of talents, and implement the "four major projects" of tourism talent system and mechanism innovation, tourism talent exchange, tourism talent spark, and tourism talent stars. , strengthen tourism academic education, vigorously develop tourism vocational education and on-the-job training, increase efforts in tourism talent development, and promote the construction of the tourism talent market.

1. Strengthen tourism academic education.

Integrate existing tourism education resources and prepare to establish Chongqing Tourism University. Strengthen the construction of tourism departments and disciplines, and strive to create a doctoral program in tourism. Scientifically and rationally set up tourism majors and teaching content, and innovate tourism teaching models. Strengthen the construction of tourism internship bases, compile practical training materials, cultivate a "teacher + technician" dual-qualified teaching team, and cultivate mid-to-high-level tourism operation and management talents and front-line service skills talents.

2. Vigorously develop tourism vocational education and on-the-job training.

Actively strive for the National Tourism Administration to identify Chongqing as a tourism education and training base in western China. Establish Chongqing tourism education and training bases in the main urban area and Qianjiang District, establish a reservoir tourism training center in Yunyang County, strengthen the development of tourism vocational education in the reservoir area, explore new mechanisms for cultivating rural talents through the development of tourism vocational education, and vigorously develop rural secondary tourism Vocational education. By 2015, all direct employees in the tourism industry will be certified to work, and their academic qualifications will be greatly improved.

3. Promote the construction of tourism talent market.

Encourage rural labor force to participate in vocational skills training and transfer to the tourism industry through employment or entrepreneurship. Make use of the preferential policies for introducing talents from the western region to attract domestic and foreign tourism talents to participate in the city's tourism development, construction and operation and management, encourage college graduates to engage in tourism work in Chongqing, and actively introduce high-level talents in the tourism industry. Establish a talent interaction and exchange mechanism with developed regions, and regularly select party and government cadres, professional and technical talents, and business management talents to study and inspect tourism work in developed regions. Establish the city's tourism talent information database and promote the rational allocation of human resources. By 2015, the number of direct employees in the city's tourism industry will reach 500,000, with total employment reaching 2.5 million.

4. Improve the development environment for tourism talents.

Incorporate the construction of tourism talent team into the city’s talent development plan to provide support. Take the lead in establishing and improving the tourism professional qualification and professional title system in local areas. We must seize the opportunity to reform and improve the tour guide hierarchical system, implement a system that links the employment salary of tour guides with their professional qualifications, and improve the professional quality and capabilities of tour guides. Actively carry out tourism service skills competitions to improve the ideological and professional quality of tourism employees. Establish and improve the tourism incentive system, and commend units and individuals who have made outstanding contributions to the development of the tourism industry.

(7) Promote environmental protection of tourism resources.

Strengthen resource and environmental protection in tourism development, promote energy conservation and environmental protection in the tourism industry, optimize urban and rural landscapes, and promote the sustainable development of the tourism industry.

1. Strengthen the management of development and utilization of tourism resources.

Tourism project management rights will be transferred through open competition such as bidding. Projects that have idle resources or cause damage must be rectified immediately or withdrawn within a time limit. To further improve the legal validity of tourism planning, relevant departments will not approve the establishment and start of construction of new, renovated, or expanded tourism projects and facilities that do not comply with tourism planning to prevent low-level duplication of construction. In accordance with the requirements of unified planning and unified management, strengthen the integrated utilization of tourism resources, flexibly use methods such as separation of operating rights and ownership, actively explore the inclusion of relevant tourism resources into unified operating entities, and promote the integrated management of tourism resources. Strengthen the protection of cultural heritage resources and effectively ensure the construction funds for museums, memorial halls, cultural relics protection units, etc.

2. Strengthen the ecological environment protection of tourist attractions.

Strengthen the protection of the ecological environment and incorporate the greening of scenic spots into the construction of "Forest Chongqing". Close small hydropower stations and small mines that affect the ecological environment of the scenic spot, and restore the ecology of the scenic spot. Strictly implement the environmental impact assessment system for tourism projects, and carry out tourism activities in areas rich in biodiversity such as nature reserves. Ecological impact reports on protected areas must be prepared in accordance with regulations. For the development and construction of ecologically sensitive areas such as the Three Gorges of the Yangtze River and the Wuling Mountains, as well as tourism projects with a greater ecological impact such as hot springs, golf, and large theme parks, a city-wide development and utilization regulation plan must be formulated. Improve pollution prevention and control facilities in scenic spots, and the harmless treatment rate of sewage and garbage should reach 100%. Formulate an ecological and environmental protection evaluation index system for tourist attractions, and take the lead in implementing ecological and environmental protection assessment in 5A and 4A level scenic spots. Strengthen the prevention and control of geological disasters in the Three Gorges Reservoir area, manage the fluctuation zone, and promote the "Greening the Yangtze River Chongqing Action". Actively develop environmentally friendly eco-tourism, enhance the ecological protection awareness of residents in ecologically fragile areas, and reduce the damage to the environment caused by tourism development and tourist activities.

3. Promote energy conservation and environmental protection in the tourism industry.

Formulate and implement energy-saving and emission-reduction plans for the tourism industry, actively promote the development of low-carbon tourism, and encourage hotels, restaurants, scenic spots, rural tourism operators and other tourism operating units to use new energy-saving and emission-reducing technologies, new products, and new technologies. Material. During the "Twelfth Five-Year Plan" period, the city strives to reduce water and electricity consumption by 20% for every 10,000 yuan of tourism revenue in star-rated hotels and A-level and above scenic spots. Promote the creation of green tourist hotels and implement a charging system for disposable supplies in the hotel and catering industries.

4. Optimize the urban and rural landscape.

Strengthen the daily cleaning work in urban areas to achieve "seamless" coverage and completely eliminate sanitary dead spots. Renovate or demolish buildings and structures that affect the landscape. Strengthen traffic management and actively address various violations that affect urban traffic management. Strengthen urban public security, comprehensive cultural improvement and publicity and education work, improve the quality of residents, and strive to solve problems such as random parking of vehicles, random stalls, random hanging of signs, and littering of garbage. Strengthen the improvement of the appearance of tourist attractions, and carry out innovative designs for scenic area logos, fonts, colors, staff clothing, souvenir packaging, etc., to fully reflect locality, nationality, and artistry.