Double Eleven event planning plan and copywriting complete version (5 articles)

In the field of observation, opportunity only favors the prepared mind. In order to make the next activity work better, let us formulate a suitable planning plan before it starts! The planning plan allows us to clearly know the specific implementation steps. How much do you know about planning plans? The following content is the complete version of the Double Eleven event planning plan and copywriting that I compiled for you. I would like to remind you to bookmark this page in your browser. Full version of Double Eleven event planning plan and copywriting 1

1. Activity background

"Double Eleven" refers to November 11th every year. Due to the special date, it is also It's called Singles' Day. Large-scale e-commerce websites generally use this day to carry out large-scale discount promotions to increase sales.

2. Event time

Around November 11th.

3. Activity location

xx.

IV. Activity Theme

It’s easy to grab 50% off on “Double Eleven”, and health will not be discounted.

5. Activity content

A. Product promotion.

1. Get an instant discount of 20 for a single transaction of 400 or more or get a special physical examination {three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein Choose one of cholesterol (HDL-C) or low-density lipoprotein cholesterol (LDL-C)}.

2. If you spend over 600 in a single purchase, you will receive an instant discount of 30% or receive a special physical examination.

3. If you spend over 800 in a single transaction, you will get an instant discount of 40 or receive a special physical examination.

4. If you spend over RMB 1,000 in a single transaction, you will get an instant discount of 50 or receive a special physical examination.

5. Add 25 yuan to the full set meal and get a free copy of xx worth 50 yuan. If you get 5 stars + positive reviews with a good reputation, you will get a refund amount. According to the package amount, for example, 5 yuan will be returned for less than 300, 10 yuan for 300-399, 15 yuan for 400-499 and above, 20 yuan for 500-599 and above, and 25 yuan for 600-699 and above. Yuan, 30 Yuan will be returned for purchases above 700-799, 40 Yuan will be returned for purchases above 800-999, 60 Yuan will be returned for purchases above 1,000, and 100 Yuan will be returned for purchases above 2,000!

Six: Event promotion

A. Internal promotion.

The activity packages are marked in a prominent position on the homepage of the online store, and an additional 25 yuan for the full package will give you a free xx worth 50 yuan. This page contains a detailed introduction to this event and a link to the package. The original price and discounted price must be marked in the package price, and this page should be placed on the homepage.

B. External promotion.

All promotion staff of xx Network Operations Department will allocate tasks and promote on major peripheral websites. The promotion time is the pre-Double Eleven promotion and the Double Eleven post-promotion. Full version of Double Eleven event planning plan and copywriting Part 2

1. Purpose of the event:

Singles’ Day is an entertainment program for young people. January 1st is Little Singles’ Day. , January 11th and November 1st are the Singles’ Day, and November 11th is called the Big Singles’ Day because there are four 1’s. This event focuses on the main theme of "Singles also want to go shopping", fully highlights the festive characteristics of Singles' Day entertainment, and uses highly humane activities to impress consumers. Through the Otaku series product promotion activities, we will strive to not only strive for product sales peaks, but also win personalized product reputation and price reputation, so as to truly penetrate our holiday market.

2. Activity time:

November 9, 20xx - November 11, 20xx.

3. The theme of the event:

"Ode to happy singles, the ceremony and music of Liansheng are overwhelming."

IV. Activity content:

“Happiness in Liansheng, Singles Big Purchase”

1. During the “Ode to Happy Singles” activity, one product will be launched every day Super shocking price. Let customers feel the real benefits. We also implement unified discount promotions for the instant noodles products that are most popular among single otakus and otakus.

2. "Liansheng gives you affection and singles give you gifts." Anyone who purchases over 200 yuan in this supermarket will receive a beautiful gift and apply for a xx supermarket membership card for free. (Suggested gifts include personalized jewelry and other fashionable items)

3. The "Ode to Joy and Luck" lucky wheel keeps spinning, giving away big gifts one after another! Customers who spend more than 66 yuan in this supermarket will have the opportunity to spin the lucky wheel once, twice for 132 yuan, and so on! You can get the corresponding prize pointed by the pointer.

4. "Ode to Happy Membership" launches hundreds of membership products, allowing members to feel the substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Make Lend Lease’s membership card one of the must-have items you carry with you.

5. "Happy Fashion Ode" fashionable home textiles and gifts, happy coupons are constantly being given away! Anyone who spends over 100 yuan on home textile shopping will get a 20 yuan home textile shopping coupon. If you spend 200 yuan in shopping, you can get two, and so on!

5. Cooperation with activities:

Purchasing Department: Negotiate with suppliers about appropriate activities and gifts.

Operations Office: Provision of venues and piles.

Planning Office: Venue layout, poster production and distribution, supervision and execution of activities.

6. Cost budget:

The gift cost is xx million, the publicity cost is xx million, and the personnel cost is xx million. Full version of Double Eleven event planning plan and copywriting Part 3

1. Activity background

"Double Eleven" refers to November 11th every year. Due to the special date, it is also It's called Singles' Day. xx Mall uses this day to carry out some large-scale discount promotions to increase sales. Around November 11, 2020, on Taobao, many merchants launched 50% off promotions, and tens of thousands of people rushed to buy them, with many well-known brands participating. Single-day turnover---100 million!

2. Purpose of the event

Due to the limited display space in the main venue and sub-venues of the "Double Eleven" event, our flagship store has only been open for more than a month, and we are still unable to get a Taobao display. Bit support. But we can take advantage of this opportunity of high traffic and high transactions, launch corresponding activities in the store, and get a share of this crazy online shopping.

3. Activity content

If you spend 2 yuan or more in the audience, you will get 1 yuan off (equivalent to 50% off the entire audience) and you will get the discount when you take the photo! Free shipping on everything!

Slogan: --- Let me tell you: 50% off all items and free shipping! Activity time: 20--.11.11 from 1 am to 24:00.

IV. Activity Analysis

At present, our store has ***--products, of which -- models are - times the ex-factory price, - - styles are - times the ex-factory price, -A special offer is --- times the ex-factory price. After the 50% discount, only two special price models will lose money, but the pictures of the special price models are very poor and will basically not bring sales. Therefore, it is expected that the “Double Eleven” 50% discount event will only result in a commission loss of no more than -%.

It is estimated that on the day of "Double Eleven" - -100 million in transactions, -% of sales will be concentrated in - -% of large stores. We belong to - -% of small and medium-sized stores, and *** will share the remaining balance. -100 million turnover, the average basic turnover of each store is ---- yuan. Our goal is to reach the average of ---- yuan.

5. Teamwork

Art: Design the homepage with the theme of "Double Eleven", as well as event advertising pictures.

Copywriting: Refining event advertising slogans.

Promotion: Delete the matching discounts and delete the discounts set by third-party discount software. Do a good job in replying to the webpage about ---- on the Internet and promoting the Double Eleven event in the store.

Customer service: Prepare a quick reply explaining the details of the event. Modify the prices of some products.

Delivery clerk: Prepare goods and contact the courier company in advance to prepare. Full version of Double Eleven event planning plan and copywriting Part 4

With the help of Singles’ holiday consumption, and Singles is catching up with the peak sales season before the Spring Festival, they have launched a series of activities to allow consumers to buy more and get more benefits. , as long as you shop, you will have a feeling of surprise, thereby achieving the purpose of improving sales performance during the peak season.

1. Activity theme

-- Singles have many surprises, congratulations on the New Year and give them big gifts.

2. Surprise of the event

Surprise 1, 1+1 shopping, affordable and affordable

During the event, if the customer and his relatives and friends (at least two people, maximum Three people) who shop together on the same day during the event can enjoy a group purchase discount with the shopping receipts of more than two people. The preferential method is that everyone can enjoy the special discount of "get 10 cash when you spend 100 or more" (shopping receipts for two people can be used) Add them up to enjoy group buying benefits). It can encourage customers to attract relatives and friends to the mall for shopping.

Surprise 2. Shopping xx seven-day tour

1. During the event, customers who spend more than 50 yuan at a time can receive free lottery tickets at the checkout counter to participate in the lottery.

2. When receiving lottery tickets, you will receive one ticket for every 50. The amount exceeding 50 will be calculated as a multiple of 50 (the portion less than the multiple will not be calculated, for example: 100-149 can receive two tickets). By analogy, a maximum of 5 tickets can be collected.

3. The lottery method is an open lottery, and the prize is set as: seven-day tour to Hong Kong (only the fees normally charged by the travel company will be borne, other expenses will be borne by you).

4. This event will be announced after the event, and the travel time will be arranged separately.

5. Eventually a lucky customer will be generated.

Consumers can participate in the above three activities at the same time.

Surprise 4. Good things, sold at cheap prices, and given to you at special prices every day!

Carry out special sales of products for different groups of people, at different times, and with different characteristics, so that the small ones lead the big ones. On Saturdays and Sundays, student clothing is on sale, and on Mondays to Fridays, men's clothing, women's clothing, senior clothing, underwear and baby clothing are on sale on a rotating basis.

You are not allowed to participate in activities 1 to 3 by participating in this event.

3. Decoration inside and outside the venue

The layout inside and outside the venue should be carefully arranged to set off the festive, lively, traditional and folk festival atmosphere, and fully highlight the strong festival of Singles and the Spring Festival. atmosphere.

A classical gatehouse is erected outside the venue, and red couplets are made. A giant inkjet painting should be made above the gate, with red and yellow characters "Congratulations on the New Year" in the center, and images of golden boys and girls congratulating the New Year on the left and right sides. , a large word "福" is made in the center of the door.

Two large diamond-shaped square boxes were made at the venue, with black words "Congratulations on the New Year" on the top and tassels on the bottom of the square boxes. Purchase two large cartoon dogs and hang them on the performance stage on the second floor. We also need to print hanging flags. The colors and words of the hanging flags should be consistent with those inside and outside the venue to achieve a unified image from top to bottom, from inside to outside, and the entire mall will be formed. A peaceful and prosperous scene. Full version of Double Eleven event planning plan and copywriting Part 5

1. Purpose of the event

The purpose of this event is to promote everyone’s shopping, so that more people can shop not only in physical stores In the virtual online world, consumption through electronic platforms can be very cheap and convenient. It can save you a lot of tedious things. For example, going shopping is tiring, and you have to look at the weather when going shopping. Let more people understand e-commerce and online shopping.

2. Event time and address

Time: November 11, 00:00~~24:00

Address: The online store where the xx Taobao store is located .

3. Preparation for the event

(1) Vehicle: Preparation requirements

1. Calculate how much is needed for non-stop turnover based on the shipment volume Vehicle, how big is it?

2. Go to the vehicle department to inform in advance and ask for the vehicle to be prepared;

3. Operating hours: Pick up goods from 8 a.m. to 10 p.m.;

p>

4. All overtime can be temporarily counted, and special events will be treated specially;

(2) Operations

1. According to the above data, if the process needs to be changed, please immediately Make a delivery plan;

2. Simplify the operation process:

A. Print the stamps of 5 cities in advance to avoid writing big characters.

B. No sorting, take it back to the distribution center, and the entire company's personnel will start sorting during the day; go directly to the assembly line at night;

C. The operation department communicates in advance, xx Arrangements will be made and implemented, and the operation department employees will go to work early and operate on the assembly line; please make a specific plan.

(3) Personnel Arrangement

The event is temporary, so during Double Eleven, all employees in the department will work overtime from 8 am to 10 pm. Thanks to everyone’s hard work, All are counted as overtime; operators are assigned in advance and all personnel are required to work overtime; customer service staff are assigned to the front line as much as possible;

However, even though they have made full preparations in advance, they are still worried that there will be problems in some links. Insufficient. "Last year, there was a problem with our ERP system, which caused some items to be oversold, which also affected the user experience. Although we have updated our IT system this year, we are still worried about this situation." < /p>

It is understood that in order to better solve customer service and after-sales problems, this year xx Taobao store also opened a 400 toll-free number for 11.11 that can be dialed 24 hours a day. During Double Eleven, 150 people will help users confirm and review orders through the 400 hotline, and will be responsible for post-purchase customer service, helping users with refunds, returns, and tracking and other services. At the same time, this year, xx Taobao store also specially opened new media after-sales service channels such as WeChat and Wangxin.