What is Haier's corporate culture?

The core of Haier culture is innovation. It is a characteristic cultural system that came into being and gradually formed during Haier's 20-year development. Haier culture takes concept innovation as the direction, strategic innovation as the direction, organizational innovation as the guarantee, technological innovation as the means and market innovation as the goal. With the development of Haier from scratch, from small to large, from large to strong, and from China to the world, Haier culture itself is constantly innovating and developing. Employees generally believe that active participation is the biggest feature of Haier culture.

First, the connotation of Haier corporate culture

Haier culture is a kind of value, and the core of this value is innovation. It is the four distinctive cultural systems that came into being and gradually formed during the development of 16 Haier. Haier culture is guided by concept innovation, guaranteed by strategic innovation and aimed at market innovation. With Haier from scratch, from small to large, from big to strong, from China to the world, Haier culture itself is constantly innovating and developing. The universal recognition and active participation of employees is the biggest feature of Haier culture. At present, Haier's goal is to create a world-famous brand in China and win glory for the nation. This goal perfectly combines the development of Haier with the personal value pursuit of Haier employees. Every Haier employee will fully realize his personal value and pursuit in the process of realizing the great goal of Haier's world-famous brand. Haier culture is not only highly praised by domestic experts, but also included in the MBA case base by world-renowned universities such as Harvard University.

Second, Haier spirit and Haier style

Haier spirit: dedication to the country and pursuit of Excellence

Haier style: quick response and immediate action.

Third, Haier concept.

1, the concept of survival

Always trembling, always walking on thin ice

2. The concept of employing people

Everyone is a talented person, and horse racing is not like a horse.

How many somersaults can you do and how big a stage can you set up?

3. The concept of quality

Excellent products are made by excellent people.

High standard fine live zero defect

4. Brand concept

There are no well-known brands in China.

If you do well at home and don't enter the international market, then the advantage is temporary.

Capital is the brand of a ship, sailing enterprises are people, and culture is the soul.

5. Marketing concept

Sell reputation before selling products.

6. The concept of market competition

Fight a value war instead of a price war.

7. The concept of competition

Upright method: As long as it is better than competitors, half-financing is also possible; As long as you are ahead of your competitors, you can take the initiative.

8. Market concept

Create market: only the idea of off-season, no off-season market; Only weak ideas, no weak market.

9. Export concept

Difficult before easy.

It first entered the developed countries and created famous brands, and then entered the developing countries with the trend of high-rise buildings.

10 concept of capital operation

When the East shines, the West shines again.

1 1, Haier's concept of technological transformation

There is a market first, then a factory is built.

12 the concept of technological innovation

Create a new market, create a new life, and the problem of the market is that we create new topics.

13, concept of functional work service

Your satisfaction is our working standard.

Four, Haier's three principles of the market

1, keep a close eye on the market and create a good reputation.

2. Never say "no" to the market.

3. Complaining is complaining.

V. Haier's innovative ideas

1 resource theory

It is not how many resources an enterprise has, but how many resources it uses.

2. Source theory

Everyone has a market. Everyone is a market.

Step 3 synthesize

Market integration is Haier's core competitiveness.

4. Fame

What Haier wants is market reputation.

Step 5 eat "Huck fish"

Eating "Huck Fish" is an image metaphor for Haier's merger and expansion.

6. Domestic instability is not hot abroad.

Without the competitiveness of the domestic market, enterprises can't really enter the international market. If you only do well in the domestic market and don't enter the international market, your advantage will be temporary.

7. The "three threes" of Haier's internationalization

（ 1）

One third of domestic production and domestic sales.

Domestic production and overseas sales each account for one third.

One third of overseas production and overseas sales.

② Trinity

Technology development center, production base and trading company have realized the trinity of design, manufacturing and marketing.

(3) Three integrations and one innovation

Financing, intelligence, culture and creating world famous brands.

Sixth, the image language of Hai Yun.

1, image language: always sincere

2, all kinds of product image terms:

Haier refrigerator is for you.

Haier air conditioning will hit a new high.

Haier freezer creates taste

Haier washing machine is specially designed for you.

Haier computer creates for you.

Haier color TV has unlimited scenery.

Haier water heater is based on safety.

Haier electrician's housework is very easy.

Haier CITS cheng Xin Xiang ju

Haier software has unlimited innovation.

Haier commercial air conditioning inherits the new trend of the times.

Seven. Haier flag image identification mark

The picture shows the symbol of Haier Fiona Fang, which means "thinking in the square and doing in the circle". Taking the lead in arranging squares means developing in depth based on them, representing Haier's thoughts, ideas and culture. It is a center, which guides the combination of surrounding points, embodies the idea of comprehensive thinking, and also means organically combining principle and flexibility in work to achieve predetermined goals and effects, and also has the meaning of endless development. In China, people think that 3 stands for rising, 6 stands for stability and 36 stands for resourcefulness. There are only 36 people in Fiona Fang, which means that Haier is constantly rising and developing.

Eight, always remind

A journey of a thousand miles begins with a single step, and the world famous brand begins with Nissin.

Yesterday's advantages will become today's disadvantages, and only dynamic advantages are advantages.

Take order as the center and market chain as the link to drive business process.

All the conclusions are drawn after the investigation, not before it.

Good companies meet demand, and great companies create markets.

Only start a business, not stay.

With everyone's internationalization, Haier Group's internationalization can be guaranteed.

To win in the international market competition, the first is quality, the second is quality and the third is quality.

There is no discount on quality, service and reputation.

Deny yourself before others deny yourself.

It is not easy to do things that others think are simple thousands of times.

Yesterday's success and brilliance may be an obstacle to tomorrow's success.

Goal of cadres: Your leadership level has reached a level that enables subordinates to work normally without leadership. Form a dynamic staff and joint organization.

The goal of innovation is to create valuable orders.

The essence of innovation is to creatively destroy all the shackles that hinder the creation of valuable orders.

Brand is the single most powerful weapon to overcome the economic recession.

Focus on user needs, not competitors.

In the market competition, you can't cope with and overwhelm all your competitors, but you can get ahead of them.

If you want to wait for the death of disorderly competition, the result can only be that you will die with disorderly competition.

X. Problem warning record

The problem of the terminal is the problem of the leader.

You can't see that the problem is the biggest problem.

The recurring problem is style.

Xi. Record of Thought Warning

A small victory is pride, and a big victory is even more pride.

Whether we can seek truth from facts is a question of thinking mode, and whether we dare to seek truth from facts is a question of ideological realm.

You can only choose one of the four answers to the leader's question:

(1) Yes?

②No..

3 no excuses?

I don't know (what I need to do must be "known" immediately)

Twelve, Haier's personal accomplishment

Don't lose face, strive for self-improvement.

Don't get carried away and lose your temper.

There is nothing wrong with being cautious from the beginning.

The winner is strong, and the winner is strong.

Thirteen. Principles of Haier's Ideological and Political Work

Three hearts are like each other:

Enthusiastic about saving suffering;

Be sincere in criticizing mistakes;

Be considerate when doing ideological work;

Exchange three hearts with employees as the core.