Why is Xiaomi so awesome in India? It’s because there are “brutal bulls”

As we all know, India’s per capita GDP is low and most people cannot afford computers. It is no exaggeration to say that Indians have hardly experienced the Internet era of PCs, and have jumped into the mobile Internet era by riding on the wave of feature phones turning into smartphones and 3G turning into 4G.

The Indian mobile phone market is a combination of online and offline. Online accounts for only about 37%, and there are very few offline operator markets. When Xiaomi was in China, it pioneered an asset-light marketing model that combined online and offline. It was very successful in India: it used online as its position and extended to offline, directly breaking Samsung's long-term number one position.

Localization

Whether it is hardware production or personnel management, Xiaomi has taken localization measures.

Xiaomi has directly established a local production factory in India. The local supply chain system in India also provides guarantee for Xiaomi’s rapid distribution and after-sales service.

In terms of after-sales, Xiaomi has established more than 500 service centers, repair factories, and two large parts warehouses in India. These facilities and institutions have greatly improved Xiaomi's after-sales service level in India.

In terms of personnel, the appointment of Manu Jain as Xiaomi India CEO is a key step for Xiaomi's success in India. Before joining Xiaomi, Manu Jain was already a star figure in the Indian Internet industry. Manu Jain, who has his own traffic advertising and resources, in addition to business management, also deepens Indians' good impression of Xiaomi by establishing the image of a local company that is rooted in India, researched and developed in India, and produced in India.

Not only that, Prime Minister Modi also met with Lei Jun, and Lei Jun also gave Modi a Xiaomi mobile phone to use, which greatly increased the popularity of the Xiaomi brand in India.

Digression: Many Indians now believe that Xiaomi is an Indian brand.

The product is cost-effective

At present, the price range of mainstream products in the Indian mobile phone market is between 5,000 and 20,000 rupees, which is equivalent to about 500 and 2,000 yuan in RMB.

Xiaomi has many mobile phone models to choose from in this price range. In addition, when Xiaomi entered India, the Internet was in its early stages, and it enjoyed a lot of dividends from Indian e-commerce competition subsidies. During Diwali, e-commerce companies entered a crazy discount season. One million smartphones were sold in just 18 days. Xiaomi mobile phones dominated the market and almost monopolized about 50% of the Indian smartphone online market.

In general, Xiaomi's success in the Indian market is not only due to its own strength, but also to seizing opportunities. In recent times, the international political situation has become somewhat turbulent, and the relationships between many countries that were originally relatively good have also become more rigid. Just like China and India now, both have large populations and can be considered brotherly countries. In the past, our country has provided aid to India, but now the relationship between the two has become somewhat worse. Even now India has begun to significantly Boycott "Made in China"!

In fact, the reason for this is that there are two things that cannot be bypassed, and that is "interests". Because China has always been known as the "world's factory" and its manufacturing industry has penetrated overseas. It can be said that many foreign products cannot bypass China's manufacturing industry, and the benefits it brings are naturally very considerable. India also has a large number of cheap labor, so it naturally takes a fancy to this piece of fat.

It is also because of this that many products made in China are now smashed by many Indian people, especially those high-tech products that are the main targets. Originally, our domestically produced mobile phones were very popular in India. After all, our domestically produced mobile phones are not only fully functional, but also not very expensive. Therefore, when buying mobile phones, our domestically produced mobile phones are naturally the first choice.

However, many domestic brands of mobile phones are now boycotted, except for one brand, and that is Xiaomi! Many people may be confused by this. Why is Xiaomi the only exception? In fact, India's sales account for more than half of Xiaomi's overseas sales. In order not to lose this sales channel, Xiaomi also deliberately put the slogan "Made in India" on the store door. Let’s play the emotional card!

However, this incident has also aroused heated discussions among many domestic netizens. Many people think that Xiaomi’s approach is really to make money and to abandon moral integrity. But some people also believe that Xiaomi already has a foundry in India, and most of the parts it produces come from India. They say that