There is an urgent need to argue that the fragrance of wine is afraid of the depth of the alley

The fragrance of wine is not afraid of the depth of the alley —— A study of advertising language

Instructor: Gao

Project leader: (Class of 2005) Wang He.

Project members: (Grade 2005), Xu Huili, Song Beibei, Zhao; Xue Bin, Gao Hongqun, Tian Chunxiu, Gao Xulei, Yanwu

If you are a caring person, you must have discovered the fact that no matter watching TV, reading newspapers, surfing the Internet or shopping, advertisements are everywhere. Star faces and charming shapes have attracted many consumers and won vitality for manufacturers; Walking in the street, various public service advertisements on huge billboards appeal to people to care for our environment and protect our lives. There is an old saying: "The fragrance of wine is not afraid of the depth of the alley." As a merchant, as long as the goods are genuine, customers will continue to flow, but the times are developing, and the wine is not afraid of the deep alley. There is no advertising benefit, products are not known to consumers, there is no customer base, and products are overstocked, which affects production. In order to solve these problems, advertising came into being and played an important role in society.

From the form of advertising, one is to make use of celebrity benefits and the red star of film and music to create a crystal brand of products. Borrow the fans of these celebrities, turn their eyes to their idols, and then invest in the products. For example, "Clothes make the man, and beauty depends on bright makeup", and the movie star Zhao Wei is used to show the charm of "Bright Strong" shampoo. Cecilia Cheung, who once regarded purity as beauty, became the spokesman of "pure" clothing, attracting the attention of many young people. "Zheng Rong Sausage" invited "Chef Zheng" (Carton Pig) to speak on the stage: "I am Chef Zheng, fresh meat, tenderloin, with strong flavor and more fragrant taste." There is also "Anta", which makes full use of Aaron Kwok's youthful vitality to show the elegance of "Anta sports shoes". Of course, due to the rapid development of science and technology, there are many styles of advertisements, which are dizzying, but there are also many uses; Attract consumers and improve product efficiency.

I once read a report in the window of science and technology that villagers in a village in Shanxi responded to the call of the government and planted fruit trees one after another, starting their dream of getting rich. Fruit grows well at the right time and place. In the harvest season, the fruits are already covered with branches, but no one has come to order or buy them. Seeing that no one cares about the fruit on the tree, the villagers are also very anxious, so some village leaders made a plan to find someone to post relevant advertisements online. A few days later, someone came to order and buy, and the harvested fruit finally landed. Then, for the long-term development, village leaders continued to publish various advertisements, and fruit farmers received orders from all over the country. The more fruits are produced, the more orchards are planted, and farmers' dream of getting rich has finally come true. This report fully shows that the fragrance of wine has to be advertised.

As consumers, advertising seems to directly affect the lifeblood of enterprises. Advertising not only represents the image of the product, but also directly represents the reputation and popularity of the product. Walking into our lives, TV is nothing more than Konka; Skyworth, TCL, Changhong; The refrigerators are Haier, Aucma, Changling and Panasonic. Don't ask why, because these businesses guarantee the quality of their products and good after-sales service, consumers have become dependent on these products. Some children in China don't know "Haier Brothers". With the prosperity of "Haier Brothers", Haier Electric has gradually entered thousands of households and then stepped onto the international market. This is the combination of high-quality product quality and good advertising effect.

From the social point of view, public service advertising has become a member of society. International connectivity can be seen everywhere, and it is not uncommon to cherish water resources and protect forests, which is an excellent supervision role for improving the quality of the whole people and improving the environmental quality.

From the perspective of advertising strategy, advertising has also experienced a process from single form to diverse forms, from cumbersome content to clear and distinct. This is the necessity caused by the development of productive forces. When advertisements first appeared, they were usually leaflets and posters. Now this form is rare, and giant slogans and billboards are more common. In the past, advertisements were often long and confusing, but now, a simple sentence or two will make you feel amazing and interested. For example, in a hair tonic factory, the billboard only uses the word "long", which attracts many people who are worried about their baldness. With the hair restorer produced by his factory, black hair can grow easily, which really eliminates a shadow in many patients' hearts.

The times are changing, the society is developing, and the market economy is constantly updating. Wine is not afraid of the deep alley, and advertising has become one of the boosters of social development, helping consumers and businesses with unique forms and outstanding contributions, and bringing vitality and vitality to the market. Advertising has become a part of society, and it is no longer a rare thing. She showed the development of science and technology and the crystallization of new and new human wisdom with her unique charm.

Through the investigation and study of this subject, the members of our group have gained a lot. During the investigation, interviews, leaflets and various forms of social market surveys helped us improve our communication skills. More importantly, the statistics of the survey results give us a new understanding of society and market economy. This will be a great wealth for our future study and life.

In the process of investigation and study, we got the guidance of teachers and the cooperation and support of some people in the society, which gave us students who have lived on campus for a long time a good opportunity for social practice. Although the result of our investigation is superficial, it will become a fortune in front of our society. The development of society requires us not only to learn to adapt, but also to learn to package ourselves and sell ourselves. The new era requires us to travel in advertising Shang Chao.

Putting it into practice, we designed a slogan for No.2 Middle School: "Extraordinary level, the demeanor of students in No.2 Middle School!" /class 8/y 1/2005-7-4/200574937 183336 . htm

Advertising is not only compulsive, but also a kind of visual violence.

Author: Anonymous article Source: Workers Daily hits: 6 Update time: 2005- 1 1-28

This is an era of fierce competition, an era of "the fragrance of wine is still afraid of the depth of the alley", an era of fear that you don't know who I am, and an era of wide publicity.

Living in the city of this era, we are trapped in the advertising Wang Yang all the time. I went out in the morning and walked into the elevator. I found an advertisement on the elevator. I was walking on the road, someone handed you leaflets, and there were advertisements in the station canopy. When I turned around, I found there were advertisements on the telephone poles and on the car body. When I got on the bus, there were advertisements on mobile phone channels as well as music. I posted all kinds of billboards on the street from the window. When you get to the company, open the newspaper, advertise online, answer the phone or the advertising company.

Advertising is becoming a kind of visual violence. The implementation of advertising is based on people's cognitive way of things. Most of human knowledge depends on sight and hearing. As Hegel said, among all human senses, only vision and hearing are "cognitive senses". Advertising captures these two cognitive organs, which is both indiscriminate bombing and visual impact, making people remember what the merchants predict. However, comparing these two senses, vision has some advantages over hearing. Therefore, the most common advertisements in our life are visual advertisements, ranging from a lock to a giant billboard, all of which show pervasive and overwhelming offensive. We have to admit that we live in an era of visual richness or even excessive richness, but people's nerves are a little overwhelmed and a little bored. Psychologically, this phenomenon is called "neuroticism"

Sometimes, an advertisement is not only "forced" for people to see, but also "forced" for people to accept its content. What children remember most is always the advertisements that blurt out. What I know is that many popular slogans and values in life are "shouted" by advertising language. I remember a cleverly designed advertisement called "It's good to be a woman". Many men accepted this advertising slogan intentionally or unintentionally, and used it to judge women. It is said that there are really many women who risk their lives to do various breast augmentation operations in order to be "good" "women".

Although the country has laws to regulate the advertising behavior of merchants, it is difficult to prevent some legal but not necessarily reasonable thoughts and behaviors advocated by innovative advertisements, and it is also difficult to restrict the psychological violation of advertisements as cultural products, which may also reflect some tension between us and contemporary economy and culture and affect our quality of life. It's just that when we feel uncomfortable, we seem to forget what we are eating.

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Selling products? Selling spirit? Sell gimmicks

Text/Liu

But that was 20 or 30 years ago, right? At that time, we thought that "wine is not afraid of the depth of the alley", "real gold is not afraid of fire" and "shooting the first bird with a gun" was considered shameful and a sign of guilty conscience and cheapness. But now pinch?

Never streaking Chen Anzhi, a world-class speaker and the first successful scholar in China, made me clearly see a reality: selling books is more like selling gimmicks than selling spirits!

Good wine fears the alley, but real gold fears the fire. /main/inforcenter/Detail.asp？ NewsID = 468 & ampColumnID=0802000000