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What is "p4p" in Alibaba, also known as foreign trade express?
P4P in Alibaba, referred to as Foreign Trade Express, is a platform for Alibaba member companies to set multi-dimensional keywords by themselves, display product information for free, and attract potential buyers through a large number of product exposures, and pay according to clicks. Internet promotion methods.
As for costs, the actual cost per click depends on your ranking relationship with other customers, bids and promotion scores.
It is recommended to use the P4P robot officially launched by Alibaba, which not only saves time and energy, but also saves money. Mainly refers to tradett foreign trade through train, which is an overseas promotion service launched by Tiantian Trade Network combined with corporate marketing website B2B2C platform and global search engine to promote the three-dimensional integrated marketing concept for domestic small and medium-sized enterprises.
Foreign trade companies can apply to become members of tradett foreign trade through train, and can have their own corporate marketing websites, which can not only rank in major well-known search engines around the world, but also be ranked on Tiantian Trade Network and well-known overseas B2B Promote on the platform.
Achieve overall promotion through multiple channels, so that more foreign buyers can find the company's marketing website and do the company's own long-term e-commerce.
Extended information:
For Taobao sellers who run through trains, the quality score of keywords is very important, because quality scores mean money, and improving quality scores means doing through trains. The car's first priority. So, what factors are related to quality score?
First, the category attributes selected when the product is put on the shelves must be correct and complete. For example, a chiffon long skirt is on the shelves. The attributes of the product are: fake two-piece, chiffon, printed, sleeveless, buttons, splicing, length over 126 cm, sundress and other information.
Be sure to select them all when checking. This is not only the basic work to improve the quality score, but also helps to improve the natural search ranking of the product.
Second, it’s the optimization of the baby title. The title of the product should be closely related to the category attributes. Of course, keywords with high traffic or popular search terms should also be taken into consideration.
3. Set the promotion title of the baby. Babies participating in the through train can have two titles, each title has 20 words, so be sure to make good use of these 20 words. In these 20 words, try to put the words that are most relevant to the baby. For example, the chiffon dress just mentioned is a bohemian-style beach dress. You need to fill in as much information as possible. .
Fourth, it is the continuity of promotion. If you only promote from 8 a.m. to 12 p.m. during the day, from Monday to Friday, the quality score will definitely be affected. Therefore, during the time period from 0 o'clock to 8 o'clock, you can set the delivery ratio to be proportional, so that the quality score will not be affected.
Fifth, it’s the click-through rate. The higher the click-through rate, the higher the quality score. Therefore, images with promotional text and creativity that can increase the click-through rate are also a useful magic weapon to improve the quality score of through trains.
Baidu Encyclopedia - Foreign Trade
Baidu Encyclopedia - Taobao Express
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