Big coffee talks about the intelligent transformation of Tao number: how to break the game of "specialization and novelty"

with the deepening of domestic digitalization, small and medium-sized enterprises are becoming the main position of digital transformation. Among them, "specialized and innovative" enterprises, as the leaders of small and medium-sized enterprises, are the vanguard of digital transformation. In fact, in the process of growth, digital transformation has almost become a necessary option for "specialized and innovative" enterprises. Facing the changes in the external trade environment, they need digital new capabilities to cope with fluctuations, reduce costs and increase efficiency, and find new machines.

at the same time, the policy level also continues to provide assistance to "specialized and innovative" enterprises. A few days ago, the Ministry of Industry and Information Technology issued the Interim Measures for the Gradient Cultivation and Management of High-quality SMEs. The overall plan is to promote the formation of about 1 million innovative SMEs, about 1, specialized and innovative SMEs, and about 1, specialized and innovative "little giant" enterprises. Under the new opportunity, how to better embrace digitalization and realize leap-forward development has become a key issue for "specialized and innovative" enterprises.

Recently, 21st century business herald held a seminar on "Little Giant Speeding up the Transformation of Digital Intelligence", and invited four guests, including Chen Jing, Vice President of China Small and Medium Enterprises Association and Secretary General of High-tech Industry Branch, Zhang Ruigang, Chief Expert of Huawei's Cloud Industry Strategy, He Haiyang, Deputy General Manager and Chief Investment Consultant of Essence Securities Shenzhen Branch, and Zheng Song, President of Shenzhen Xiongdi Technology Co., Ltd., for in-depth discussion. The knowledge of the guests is that the digital transformation of "specialized and innovative" enterprises has entered the stage of digital intelligence, and will build new momentum for enterprises to move towards the global market.

Chen Jing said in her speech: "Digital transformation is now a compulsory course for enterprises, because it is related to three major issues: improving quality, reducing costs and increasing efficiency. On the one hand, at present, the labor cost of enterprises is very high, and it is difficult to recruit workers. Digitalization can help solve the above problems. On the other hand, with the adjustment and upgrading of industrial structure, the upstream and downstream of the industrial chain of small and medium-sized enterprises are upgrading, and they are all undergoing digital transformation and upgrading. SMEs must keep up with the pace. " The "Little Giant", as the leader in subdivision, is at the forefront of digital exploration. Although compared with large enterprises, the income and profit of "specialized and innovative" enterprises are still small, but they have a strong desire for digital transformation and are actively investing resources and pouring into the digital wave.

Zhang Ruigang said: "At present,' specialization and novelty' enterprises are accelerating towards globalization, and the competitiveness of their own products is the first key point. The second key point is digitalization. Digitalization not only comes from the internal driving force of' specialization and novelty', but also reflects the competitiveness of various industrial clusters around the world." Therefore, he believes that digital transformation is a very necessary path from the perspective of global industrial development and endogenous driving force of enterprises.

according to the statistics of essence securities, there are more than 4 listed companies in the a-share market, which are included in the "little giant" specializing in specialty and novelty. The industries covered include machinery, basic chemical industry, computer, automobile, power equipment, electronic communication and other industries.

In He Haiyang's view, digital transformation is a natural thing. "For example, the digitalization of communication, computer and related industries is relatively high, while industries such as basic chemical machinery need to enhance their capabilities in the form of industry plus digitalization." He further said that the biggest help of digitalization to the "little giant" is the saving of manpower and equipment costs, which can help enterprises focus more on their main business and innovation, and increase their fault tolerance; The second is the saving of time and cost, which can help enterprises accelerate the launch of commercialized products.

Taking Xiongdi Technology as an example, Zheng Song said that Xiongdi Technology's overseas digital business promotion has been very fast in recent years, because digital product solutions have become lighter and more flexible than before, which has become Xiongdi's core competitiveness. Xiongdi Technology, a "little giant" enterprise, has been listed on the Growth Enterprise Market of Shenzhen Stock Exchange in 216. By innovating the "cloud+terminal" technical route, it has created a series of products and solutions for smart public security, smart transportation and smart people's livelihood.

the necessity of digital transformation is self-evident, but the actual landing is not achieved overnight. For enterprises, digitalization is a systematic project, which requires long-term investment in capital and manpower, and also faces many challenges.

Zheng Song said that for enterprises in niche fields such as "Little Giant", "the biggest difficulty lies in the need to cultivate new abilities through digital investment, and it takes a long period and a large investment to make achievements, so we must choose the right route. If you choose incorrect content and invest extensively, you are likely to take a detour and you will not be able to play an advantage. "

It can be seen that the path from talents to digitalization is a pain point for "specialized and innovative" enterprises. In view of the problems encountered by "specialized and innovative" enterprises, platform-level enterprises represented by Huawei Cloud are actively empowering them.

As for the empowerment strategy, Zhang Ruigang pointed out that "specialization and novelty" is a special enterprise group that is growth-driven and focuses on long-term, and they have a deep understanding of digital content. Therefore, for this kind of growth-oriented enterprises, Huawei Cloud should consider how to design a digital empowerment scheme according to the growth-driven of the enterprise, and under the system framework of "Little Giant" and "Specialization and novelty" with different steps defined by the government, from a strategic perspective.

For example, there are several product lines in Huawei that belong to "invisible champions", and Huawei can share them strategically; Huawei is second to none in research and development in China, and can provide experience to help "specialize and innovate" to create cutting-edge products; The digital infrastructure capabilities and targeted cloud service solutions provided by Huawei Cloud will help improve the digital intelligence of "specialized and innovative" enterprises.

Zhang Ruigang also said: "One of the advantages of Huawei Cloud in helping' specialized and innovative' enterprises lies in the similarity of toB genes, especially in the field of intelligent manufacturing. Huawei Cloud can be used as a traction through digitalization and intelligence, and with ecology, it can connect excellent experience and knowledge precipitation in series, and empower the' little giant'. "

in addition to the digital capabilities of technology giants, financial institutions are also helping the growth of "specialized and innovative" enterprises. He Haiyang said that on the one hand, he will assist the "little giant" in financing and IPO, including financial standardization, sorting out the shareholding structure, mergers and acquisitions and other fields; On the other hand, it will help enterprises to do more upstream and downstream expansion and expand the commercial market.

in addition, associations are also building service platforms for "specialized and innovative" enterprises. Chen Jing said: "In our daily communication with enterprises, institutions and government departments, we found that among the' little giant' enterprises specializing in innovation, manufacturing enterprises are facing challenges such as capital, technology and transformation, and there is a strong demand for reducing costs and increasing efficiency. In terms of specific measures, China Small and Medium Enterprises Association has set a benchmark for the development of' specialized and innovative' enterprises, made precise policies in view of the specific problems of enterprises, and jointly provided development guidance to small and medium-sized enterprises in various places from policies and methods. At the same time, it provided support for talent training system for' specialized and innovative, small giant' enterprises, as well as digital intelligence diagnosis, digital intelligence planning, ERP platform construction, digital factory solutions, etc., to help enterprises realize intelligent manufacturing and reduce costs.

It is reported that China Small and Medium Enterprises Association has integrated a team to hold digital transformation assistance projects and other related activities every year for digital transformation in various vertical fields. At the same time, the association will also provide strong support for technology introduction, intellectual property operation, market development, upstream and downstream docking of industrial chain and supply chain, and ecological construction of scientific and technological innovation.

with the vigorous development of digital economy, the digitalization in China has focused on intelligent development, and the digital transformation of "specialized and innovative" enterprises has also entered the stage of digital intelligence development.

Zheng Song said: "Now digitalization has reached the deep water area. If we can't use it intelligently and really let customers use it, digitalization will probably become a way of data statistical collection, which will not become value in the end, so how to make the digital landing method more intelligent is very critical."

at the present stage, how should the "little giants" who specialize in innovative small and medium-sized enterprises and innovative ones better grasp the opportunities of digital intelligence? Especially in recent years, enterprises are also facing the change of external trade environment. The increase of uncertainty and the change of economic situation all affect the investment proportion of "specialization and novelty" in the digital field.

Zhang Ruigang thinks: "Usually when the global IT economy is in a downturn, IT is the spring of enterprise IT. Because when the economy is booming, every company can't receive orders, and there is no time to do digitalization. On the contrary, at the stage when the supply chain system and the global economy have certain adjustments, the ability of the cloud should be solidly used, because the cloud can help enterprises establish competitive barriers. "

for example, for a toB enterprise with pure manufacturing, the traditional manufacturing can be supplemented by the capabilities obtained through digital transformation, and the cloud service of industrial manufacturing can be formed to create new capabilities. For toC-biased industries, Zhang Ruigang said: "SaaS IT has opportunities in some fast-growing industries, and the field of toC also emphasizes explosive product design. As long as a specialized and innovative' little giant' completes an explosive product, the market amplification effect it brings is often more than 1 times. "

He further said that the foundation of the toB field lies in the relatively comprehensive industrial system in China, and under the epidemic situation, he saw that the industrial system guaranteed the supply chain system of the whole country. However, the Internet economy in the past 2 years has precipitated many models and methodologies for the data element market of toC. If we can make full use of them, unicorn and gazelle enterprises will be cultivated in the data economy.

In Zhang Ruigang's view, Huawei ICT is the left wing that specializes in novelty, while the right wing relies on the strength of a large number of brokerage capital such as Anxin Securities, and combined with the national industrial policy, both toB and toC tracks will better grasp the opportunities in both the global market and the domestic market.

There is no doubt that digital intelligence has become a new dimension of enterprise competition, and the digital economy has also become one of the core areas that the world will strive for. With the vigorous development of digital economy, the transformation of digital intelligence has become the key path for the further high-quality development of "specialized and innovative" enterprises. The game of science and technology between big countries in the future is not only a competition between giants, but also a backbone of "specialization and novelty". With the help of big platforms such as Huawei Cloud, "specialized and innovative" enterprises will grow into the main force of scientific and technological innovation more quickly.

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