Planning work summary and work plan

Planning work summary and work plan

A good work summary will be helpful for future work. The following is a planning work summary and work plan. Welcome to refer to it.

1: Planning work summary and work plan

I started market work in the xx market in mid-January XX. In the past two months, I have kept in mind the work tasks assigned to me by the company, been strict with myself, diligent in learning, not afraid of hardship, and worked hard. With the support and cooperation of leaders at all levels and colleagues, I have achieved certain gains in work. .

I would like to report the specific performance of my duties as follows:

1. Performance of my duties:

1. When I first arrived in the market, in order to get into work as soon as possible In this role, I first understand the specific situation of my own market through careful and meticulous market research, understand the current sales status of our products in this market, and understand the current sales status of competing products in the market. Think diligently about the current market situation, maintain good communication with superiors, and learn from leaders and colleagues.

2. Correctly handle the relationship with dealers in daily work, and always keep in mind the company philosophy of "integrity management, pragmatic marketing, inheritance and innovation, justice and win-win", and put "integrity, Emotions and responsibilities run through the entire work, giving full play to talents, dedication and love for the job, seeking truth and pragmatism, standardizing methods and methods, promoting the trinity model of quality, emotion, and efficiency, and regularly visiting customers, especially those who are interested in us Customer maintenance work with high product loyalty promotes products to fully fulfill their promises to customers and consumers through various channels, establishes a good brand image for the company, and lays a good foundation for the long-term development of the company's business in this market.

3. While carrying out the above work, we worked with dealers to promote xxx products.

4. In your spare time, strengthen your own learning, connect theory and practice, and guide your market work. Don’t be eager for quick success and quick gains, take a long-term perspective, adhere to the theory and practice, and carry out market work in a solid manner. As a company marketer, you must not only possess the necessary qualities required for this position, but also need to grasp all aspects of information, maintain a keen sense of the laws of development of things, keep your ideas and concepts up to date, and integrate theoretical knowledge and market laws with our products. Only by matching the actual situation can our company's products remain invincible in the increasingly fierce competition in the liquor market.

5. While maintaining and consolidating existing old markets and customers, we also attach great importance to the development and construction of new markets and new customer networks. It is not enough for the product to generate sales in only a few markets. Therefore, when the Nanjiang market is temporarily stable, I actively work hard to go to the Guangyuan area to look for opportunities and expand the visibility of our company's brand and products in that area. and influence, while looking for target customers and trying to develop new markets.

2. Compliance with rules and disciplines:

1. During the work period, actively study and abide by the company's rules and regulations, report work regularly to the supervisor, and there are no violations such as absenteeism from work. In case of disciplinary violations, everything in the market work is based on the interests of the company, and nothing is done that is detrimental to the interests of the company.

2. At work, most of the existing problems can be solved through communication; for major problems encountered at work, you can actively and timely communicate with superiors and leaders; you are not good at making opinions things; there were no major mistakes in the work.

3. Existing problems:

1. The preparation and formulation of sales work plans and execution plans are still not professional and standardized enough;

2. The work experience is still shallow. When encountering difficulties and problems at work, you are not calm enough and are prone to panic or impatience.

4. Understanding of the market and plans for future work:

Some people say: The market is the worst coach. The competition has already started before we have warmed up, and the results of the competition will not be the same. A considerable part of the quality of a product depends on our understanding and subjective initiative.

But at the same time, the market is also the best coach, teaching us skills and development opportunities without training. In fact, the most critical thing is whether market participants have a long-term vision and whether their character can stand the test. ?In the future work process, I will work hard to continue to standardize my behavior, constantly enrich my business capabilities, and improve my overall quality. I must always remember that I am the image representative of the company in the market, and every move, word and deed I make is directly related to the company's image. Liquor is not just a product, but it carries more of a culture. What we sell in the market is not just bottles or pieces of liquor, but more about our products. The culture carried on the body is promoted to the market and consumers.

We have been tempered by the market during this period. I firmly believe that through our common struggle, we can set up a "fulcrum" to leverage the market and create "potential energy" in order to amplify marketing inertia and integrate to form a "fist" ?Energy, I hope that one day, our brand will become a household name and our products will enter thousands of households.

We do have many difficulties now, but we are by no means poor, because we have a foreseeable future!

5. A few suggestions are for reference only:

(1) Marketing strategy

Improve product sales and the reputation of the brand and products by continuously expanding and improving the terminal network. While ensuring that products are available in more market terminals, we must also ensure that they are sold well and carry out customer-oriented promotion work in a planned and multi-level manner. We can't just ensure that there is water in the channel, but we must also try every means to create an "exit" for the water to flow out.

(2) Product structure

Products are the basis for the operation of the terminal market. They should be refined and few, rather than complex and numerous. In the future new product design process, highly targeted products should be designed and produced for different consumer groups; in response to market demand, efforts should be made to find one or two outer packages with eye-catching personality, large profit margins, strong operability, and vested benefits after investment. Products with guaranteed reputation and returns are used to seize the terminal market; according to different markets and consumer needs, we can consider producing different quantities of the same product to better meet the needs of terminal sales in the market. In this way, terminal sales will be more dynamic, customer relationships will be closer, the product's visibility and reputation will be continuously improved, and the company's business will also develop significantly. 2: Planning work summary and work plan

When the gorgeous leaves fall away, the veins of life can be clearly seen. In the past six months, I have gone from a fledgling college student to officially joining the Bosi Hall family, from an ivory tower-like university campus to a workplace full of unknowns and challenges, and completed a magnificent transformation. The realization of this dream involves too many hardships and difficulties. It is inseparable from the diligent efforts of the past year and more, and it is also inseparable from the support and help given to me by my colleagues and leaders. I have grown, gained, and gradually matured. Both my work skills and social experience have been significantly improved. I have always believed that the road ahead, whether it is smooth sailing or difficult and dangerous, as long as you persevere through it, you will gain valuable experience. Because of this, I continue to explore, summarize, and gain experience in practice. I believe that these experiences will eventually become a valuable asset in my life. The work of these three months is summarized as follows:

The first is to increase my understanding of real estate knowledge: Since I was not very proficient in real estate knowledge during school, I was relatively unfamiliar with new environments and new things. . With the help of the company's leaders, I quickly learned about the nature of the company and its real estate market. As a member of the planning department, I deeply felt that I shouldered heavy responsibilities and needed to constantly improve my own quality and set high standards for myself. . On the basis of high quality, it is necessary to strengthen one's professional knowledge and professional skills, and the knowledge of real estate as basic knowledge must be mastered.

The second is to have an overall grasp of Wuxi’s real estate market through market research: In the first half of 20XX, with the government’s strict real estate control policies and banks’ continuous interest rate hikes, real estate market expectations have been reduced, and the wait-and-see mood has gradually increased. Recently, the government has frequently announced new policies for the housing market, from the tightening of second mortgages to changes in the business tax exemption period for second-hand housing, to deed taxes and down payment restrictions for developers to acquire land.

On the surface, it seems possible to curb the rise in housing prices. At the same time, many people are beginning to predict that housing prices will inevitably fall in the new year. However, through the contact with customers in the sales work and the junior high school’s understanding of the residential needs of Wuxi urban residents in the channel work, I believe that the Xicheng property market will remain strong in the new year. As a real estate person, the grasp of the market sometimes determines the accuracy of the overall image of the project, and even plays a decisive role.

Third, master the basics of planning through daily work and own study: from the initial ignorance to now being able to position the image of a project, put forward your own opinions on the early-stage marketing planning of the project, and understand the sales of properties. We make suggestions on the overall style and internal and external packaging, etc. We are learning new knowledge every day and making progress every day.

Although I have not fully followed a project in the past two months and usually do some reporting-type things, I have learned a lot. From the first time we did the early stage marketing planning of the Danyang Jiepai project, we were both surprised and surprised. At the same time, we were under great pressure. We all hoped for a beautiful victory. After all, it was the first time we did anything related to planning, and we wanted to treat it well and do it seriously. So that everyone can be satisfied, I went through a lot of information and checked many cases and finally made a plan that was recognized by everyone. I always believe that hard work will pay off; the sales offices of the three projects of Qiaoqi, Jingjiang and Wangzhuang The packaging suggestions made everyone joke that I have almost become an "expert" in the sales office. Different projects have different characteristics, and we must be good at summarizing and analyzing to find their precise points.

Finally, learn about Bosi Tang’s corporate culture. If an enterprise is like a leafy evergreen tree, then what provides nutrition to this big tree is its corporate culture and the cohesion and integration that arise from it. Those invisible and omnipresent spirits, like thick and powerful tendons, are deeply rooted in the soil and gather nutrients from all directions, allowing the big tree to sprout green buds and usher in the tree full of flowers.

The employees of Bosi Tang come from all over the world, with different educational backgrounds, different experiences, and different ideas. What kind of force brings them together to support the healthy operation of such a huge organization? It is still the power of corporate culture. Entering the company gate, you are greeted by a red corporate culture wall with six big characters in the center: "Team creates value". These six characters are the core of the company's corporate culture.

I believe that every person in Wuxi Bosi Tang will unconsciously have a sense of belonging and identity with the company when they see these six characters.

In the past two months of my work in the company, although the workload was not large and there were not many bright spots, many of the work was still unsatisfactory. To sum up, the main shortcomings are as follows:

1. Lack of communication and inability to make full use of resources

During the work process, due to unfamiliarity with other majors and due to face, I did not actively seek advice from other colleagues, resulting in work Efficiency is reduced or even errors occur, and advantageous resources cannot be fully utilized. As the saying goes, "When three people walk together, one must be my teacher." In future work, I will take the initiative to strengthen communication with colleagues in other departments and achieve maximum sharing of resources through the company's platform, thereby improving my business level. 2. Lack of planning In the work process, due to the lack of planning, the work purpose is not clear enough and the priorities are unclear, often achieving the effect of getting twice the result with half the effort. The leader is not satisfied but feels aggrieved. In the future work process, I will carefully formulate work plans, strengthen my understanding of goals, distinguish primary and secondary conflicts, and strive to achieve twice the result with half the effort.

3. Narrow professional scope

As a modern talent, he should be multi-talented. Only such talents can meet the needs of the times and the company. My professional scope is narrow and I don’t know enough about other real estate majors. In the future work process, I will strengthen professional learning, especially planning-related knowledge, make full use of company resources, and improve subjective initiative.

20XX is a critical year for Wuxi Bosi Hall to expand its business and continue to develop. The second half of the year is a new beginning for me. I have too many hopes and dreams for life and work.

The work plan for the second half of the year is as follows:

1. Participate in early projects as soon as possible to systematically learn planning-related knowledge and skills;

2. Continuously enrich yourself and improve your business level and comprehensive quality, and are always ready to accept new tasks assigned by the company.

3. Assist other departments of the company who need help.

New environment, new opportunities, and new challenges. In my future work, I will conscientiously implement the company’s relevant regulations, give full play to my personal initiative, constantly learn new technologies and new experiences, and be good at summarizing. I also hope that the company’s The leader can give me more understanding and greater support, and strive to contribute my own strength.

The road ahead is long and arduous, and I am willing to sharpen my sword for ten years in exchange for a stunning leap! 3: Planning work summary and work plan

Looking through the calendar As the bell rings at the end of the year and we are about to usher in 20XX, a new work chapter will continue to be written again in the new year. The end of the 20XX schedule is like the sound of the waves, calling for the passion for work to be as fierce as the waves, the mind should be broader than the sea, the spirit of embracing all rivers, and the pace of continuous progress should be like the spring breeze blowing and burning again and again. Endless spirit, climb the peak of life, show your abilities and talents to the world; self-innovate, break the rules, let the concept of planning lead the commercial real estate in the south, let the company's projects take the lead, and become the leader of commercial real estate! You must hold high the benchmark Summarizing experience, looking forward to the coming year, and updating the historical records of performance books will be the top tasks in the new year.

Looking back on the journey we have gone through in 20XX, I feel a lot of emotion. The transfer from financial work to the planning team made me understand that the ocean of knowledge is a bottomless abyss and the truth of endless learning; the extension of time span is accompanied by the improvement of the level of planning awareness. Looking back on a year's work experience, there are high points in business and areas that need improvement professionally.

In 20XX, the main performance of planning work is: making full use of existing resources and project advantages, creating a marketing atmosphere for the Olympic Sports Center project, and integrating resources from southern and surrounding cities. The following is my personal brief summary of the planning work status Review and summarize the following aspects:

1. Completion of planning work in 20XX:

(1) Completion of early project planning;

1. 1 In February, we completed the financial statistics and report statistics of the New Century Shopping Center and the Olympic Sports Center, assisted in the handling of New Century housing handover and the layout of the housing fair exhibition hall, participated in event promotions, innovative suggestions, as well as daily vehicle maintenance and pick-up and drop-off of colleagues when going out. The management and maintenance of services and company facilities and equipment are completed.

In February and March, the focus of work shifted to project planning, completing the innovative design of the company's corporate LOGO, the completion of the corporate culture brochure plan and participating in the design and creation, as well as daily vehicle maintenance and transportation, and picking up and dropping off colleagues for errands. Waiting for work.

In March and April, we completed the design and modification of the corporate culture brochure, assisted in the demolition of the sales department of the New Century Shopping Center, arranged the temporary Olympic Sports Center sales department site, and assisted in completing the installation of the sales department in major towns in the south. The creation of banners, sales promotions, and inquiry for sky roses, as well as daily vehicle maintenance, picking up and dropping off colleagues for errands, and outdoor advertising inspections were completed.

In April and May, we assisted in the installation of the Renren Farmhouse billboard and the Olympic Sports Center signboard, as well as the advertising design of the billboard, the Olympic Sports Center Open Day activity plan, and the Olympic Sports Center Gymnastics Team Implementation methods, the design of advertisements for Olympic Sports Center sales, New Century Shopping Mall investment promotion, and the cutting of aerobics videos, assisting the completion of matters related to the Olympic Sports Center owner’s experience trip to the world of flowers, as well as daily vehicle maintenance and pick-up and drop-off for colleagues. Services, outdoor advertising inspections and other tasks were completed.

In May and June, we completed the design of the Olympic Sports Center fence and knife flag advertisements and the inquiry for cameras, Olympic Sports Center surveillance, and projection hall facilities and equipment, and assisted in the modification of 3D high-definition promotional videos, knife flags, The sales department of the Olympic Sports Center finalized the installation location and installation plan of the closed-circuit surveillance system, as well as daily vehicle maintenance, picking up and dropping off colleagues for errands, and outdoor advertising inspections.

In June and July, we assisted in the production and installation of knife flags, blister characters, fence advertisements, and trail flag advertisements for the Olympic Sports Center, as well as the design of advertisements, sales control forms, tables and chairs in the Olympic Sports Center Sales Department. , sofas, curtains and other layouts, the production and installation of audio and video equipment in the screening room, closed-circuit surveillance, etc., as well as assisting the engineering department in the decoration and sales department and daily vehicle maintenance, picking up colleagues when going out for errands, outdoor advertising inspections, etc.

In July and August, assisted in the rental and placement of potted plants in the sales department of the Olympic Sports Center, the relocation of sales telephones, the installation of broadband, the pre-opening promotion plan, the design of required advertisements and the opening day Preparation, arrangement, planning, layout of required materials and related matters such as organizing the day's activities, as well as completing the advertising design of the group's magazine advertisements, the production and replacement of LED programs and daily vehicle maintenance, picking up and sending colleagues out for errands, outdoor advertising inspections, etc. The job is done.

The work in August and September assisted in completing the promotion plan of the International Fishing Festival and Teachers’ Day, the design of DM orders required for the Fishing Festival, the design and installation of on-site advertising, the disassembly and assembly of knife flags, the transfer of trail flags, and the quality products. The installation of advertising space in the room is waiting for related matters, as well as the production and replacement of LED programs, daily vehicle maintenance, picking up colleagues when going out for errands, outdoor advertising inspections, and participating in aerobics and other tasks.

In September and October, we assisted in the design and modification of the advertising for the packaging plan of the Olympic Sports Center Sales Department, the inquiry of cartoon characters and other related matters, as well as the production and replacement of LED programs and daily vehicle maintenance Maintenance, picking up and dropping off colleagues for errands, outdoor advertising inspections, participating in aerobics and other tasks are completed.

The work in October and November assisted in completing the overall effect modification of the sales facade of the Olympic Sports Center, on-site advertising packaging, Santa Claus isolation belt inquiry, investment DM order design modification, and floor-to-ceiling billboard advertising innovative design on-site Installation, the sales department's happy holiday packaging plan on Christmas Eve and other related matters, as well as LED maintenance, program production, replacement and daily vehicle maintenance, picking up colleagues when going out for errands, outdoor advertising inspections, participating in aerobics, and approval of knife flag procedures , handling the completion of emergency team Internet strategy and other work.

In November and December, we completed the final revision and production of the investment DM form for the Olympic Sports Center, and designed the advertising design on the 6th floor of the New Century Shopping Center. Assisted in completing the disassembly and assembly of blister characters in the sales department of the Olympic Sports Center, the inquiry of bubble characters such as Happy Holidays, the construction of advertising fences at the entrance to the wonderful Olympic Sports Night City, advertising installation and Christmas packaging in the sales department, and other related matters, as well as The production and replacement of LED programs and daily vehicle maintenance, transporting colleagues out for errands, outdoor advertising inspections, participating in aerobics, approving knife flag procedures, and handling the Internet strategies of the emergency team were completed.

2. Shortcomings in the work:

Due to the incomplete work, the following shortcomings still exist in the work in 20XX:

1. Daily work There is a lack of communication with other colleagues at work, and the work is not carried out sufficiently;

2. The awareness of innovation is not deep enough and has not reached the height required by the company

3. The professional knowledge of the position is not yet sufficient Need to be improved.

2. Main work plans for 20XX:

In view of the shortcomings in the work in 20XX, in order to better complete the work in 20XX, we will focus on the following aspects :

1. Improve the compilation of the southern real estate market database, establish and improve the Olympic Sports Center project marketing database, and further analyze commercial real estate projects, projects under construction and operating projects in the same industry in counties, cities and even across the country. Understand and establish a complete market project database.

2. Continue the integrated marketing and promotion plan for all projects of the Olympic Sports Center, complete the planning, packaging, collection, summary and other work of the projects; promote the planning plan being prepared, and do a good job in the housing fair and beautiful Olympic Sports City Preparation for the opening and related work such as promotion event marketing.

3. Combined with company planning, organize relevant personnel to study and formulate planning work plans, effectively integrate relevant advantageous resources, and form a joint force for external planning work.

4. Establish and improve the planning management system, implement the planning work system, give full play to the role of the planning department, integrate work resources, and improve planning business capabilities.

5. Continue to assist the sales department to adjust the marketing plan according to market dynamics, make full use of all platforms, carefully screen, do docking and negotiation work for project marketing in advance, and expand the external publicity impact of the Olympic Sports Center project , improve the company's image and improve marketing effectiveness.

6. Have a deeper understanding of the company’s development history and corporate culture so that you can better integrate into the company family;

7. Strengthen communication with colleagues to facilitate Work more efficiently.

8. Adhere to principles, implement systems, and perform job responsibilities;

9. Do a good job of confidentiality and never leak any company confidential information.

10. Assist other departments in their work, achieve division of labor regardless of family, implement personal responsibility system, and work style of uniting and progressing together.

11. To do a good job in pre-announcement evaluation of advertising, we must use a "four-two" approach to deal with the cruel fact that advertising burns money, and achieve maximum results with a small amount of advertising investment.

Based on the above summary and the work arrangements for 2013, as a planner and executor, I must give full play to my personal functions and work hard to learn professional knowledge so that I can improve faster, be stronger, and stand higher. Go further and do better; and do a good job in organization, coordination, planning, supervision, etc. When the real estate market is in a weak state, carry out effective marketing strategies, gradually improve the promotion work in an orderly manner, and increase the visibility of the project , credibility, to achieve the purpose of hot sales.

Integrate marketing, improve quality content, and increase credibility to gradually establish new customer groups, thereby increasing the share of the southern real estate market. ;