How to promote traditional Chinese medicine clinics

Publicity and promotion has always been a major concern for clinic owners. Today we will talk about general publicity and promotion methods from several stages for your reference.

Preliminary stage

For example, during decoration, offline decoration of curtains, carpets, etc. Carry out decoration process, opening event promotion soft articles, etc. online.

Those who have the conditions can take the lead in contacting the community to carry out free clinic activities and deliver trial opening information through free blood pressure free clinics. Those who are interested can receive or purchase experience cards.

Trial operation period

It is generally recommended to conduct a trial operation for 7-10 days. During the trial operation period, the main focus is to standardize the work process, optimize and improve transaction skills, and the most important thing is to accumulate experience. Seed customers.

Common offline advertising methods, such as roll-up banners at the door, playing recordings (trial version), and hanging banners. Distribute flyers and experience coupons around the area, and start promoting membership cards. It should be noted here that the design of the membership card must conform to the store positioning.

For those with good geographical locations, free blood pressure measurement or product demonstrations can be held at the door. If you are online, you can use the commonly used activity of collecting likes in the circle of friends. Collect likes and receive several therapy sessions.

Opening period

During the opening period, the main focus is on a festive atmosphere and activity policies. In terms of atmosphere, lion dances and other methods can be used to attract people. In terms of activity policies, such as being polite when entering the store, free of expert registration, and unique traditional Chinese medicine and legal experience, etc.

Mainly focus on attracting and retaining customers. During the period, interactive draws can also be held, and referral rewards can be given to the first batch of seed customers, etc.

Of course, we say that efforts must be made in daily life. Mainly mainly conduct community activities on a regular basis, serve every patient who enters the store, and provide appropriate referral rewards.

If you have the conditions to do it online, you should update the content regularly and forward it to your circle of friends to increase the clinic's popularity.