How to build a corporate brand image

The establishment of brand image is a long-term operation and accumulation process. Through the consistency of visual image, the audience can form a brand image and deepen their understanding of the brand in the long-term process. In this process, visual consistency is mainly reflected in the visual carriers used by the brand to contact the audience, including brand logos, business cards, stationery, and terminal image stores that are consistent with the brand culture and concepts

Since the brand visual image Establishing its own coherence, and in this process the audience directly recognizes the brand's nature, value, concept and other brand elements through the brand's visual carrier (logo, business card)

So in this process We believe that the earlier you pay attention to the establishment of brand image, the better it will be for the accumulation of the brand.

2. Brand image is referred to as VIS, which is the visual identification system. In summary, it includes the following aspects:

1. Basic parts (brand logo, standard font, brand Color system, logo font combination specifications), the establishment of the basic part is a powerful tool to guide the construction of brand image. It takes the brand logo as the center point of the visual image, strengthens the brand personality through brand colors, logo fonts, etc., and achieves the perfection of brand vision. Differentiation. The establishment of the basic system effectively guides the extension and implementation of the application system;

2. Some application parts (business cards, letter paper, envelopes, fax paper, information bags, street signs, transportation, clothing, etc.) are directly related to The visual elements that the audience directly contacts are the continuation of the basic system. Through the visual shaping of these elements, the unity of the brand's visual impression is effectively guaranteed. In the process, the brand concept, core values, etc. will be used as another part of the development of the brand application system. A guiding ideology.

3. Terminal image store part. The content of this part is that in recent years, some brand image stores have been established directly for consumers to purchase products (daily consumer products). The shaping of this part will become more and more important with the improvement of brand personality services.

The interior decoration of company offices and stores is an important place for companies to promote their corporate image to the outside world. The company's logo (Logo), standard colors, etc. can be made through the production of logos, the selection of decorative materials or coatings, and even the color of furniture. The combination is well expressed. It is the application and extension of VI, and together with the office system, public relations system, and media pricing system, it constitutes the VI visual identification system. Good decoration can strengthen corporate identity, create an overall unified office environment, enhance corporate cohesion, and enhance corporate brand value.

The office is the place where the company works, receives, negotiates and rests. A good office environment can make employees work happily, improve work efficiency, enhance the cohesion of the company, and at the same time make customers feel the cohesion of the company. Enhance trust and increase the probability of business success.

The office can generally be divided into front desk (Logo wall), lobby, main office area, management office, conference room, negotiation room, lounge, etc. according to the functions. Characteristics: apply logos, standard words, and standard colors in decoration to form unified and effective environmental identification features.

The store is the place where the company’s products or services are promoted to the outside world. It is an important part of the company’s brand promotion. The store is generally located on the street or in a bustling commercial street, directly facing the public and consumers, and surrounded by a busy environment. Complex, in order to attract customers, it must have strong identification and unity, and coordinate with the corporate VI system. In-store decoration, door headers, and main colors should strictly continue the VI system, so as to effectively convey the corporate identity and enhance the brand. impressions and drive product sales.

Chain stores are an effective means of corporate brand promotion. They can quickly expand the scale of the enterprise, increase sales outlets, and form a huge sales network in a short period of time. However, at the same time, the decoration of chain stores is particularly important. If there are no unified store identification standards, it will greatly waste corporate resources and prevent the public from identifying and understanding the company. It is also not conducive to the trust and development of franchisees.