What does brand planning include?

The answer is as follows.

1. Industry and competitor analysis: Before establishing a brand, companies must understand their own competitors and analyze the performance of the entire industry in the market.

2. Market analysis: Start from the characteristics of the market to find the brand’s positioning, and then extend communication strategies and other aspects of information based on a full understanding of industry characteristics, business environment, and consumer awareness;

3. Brand building: Enterprises need to complete the design content of brand name, brand description, brand slogan, brand pattern expression and brand story in the early stage of market development;

4. Conceptual communication Method: By establishing an adaptive website that can be displayed on multiple terminals or using communication methods such as video marketing, the core benefits of the brand can be brought to customers. At the same time, customers can also understand through brand marketing planning that the company always takes customer needs as the core. values;

5. Conduct consumer analysis and make brand promises: By considering the problem from the customer's perspective, you can understand the psychological feelings of the audience for brand marketing and combine the brand with product users. , bringing value to both businesses and consumers.