Clothing store event planning plan

In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to formulate an activity plan in advance. The activity plan is formulated for a certain activity, including specific action implementation details, steps, etc. So how should we develop an activity plan? The following is a clothing store activity planning plan that I carefully compiled (6 general articles). You are welcome to learn from and refer to it. I hope it will be helpful to everyone. Clothing store activity planning plan 1

1. Theme:

Happy "ball", the next one belongs to you.

2. Activity time:

Starting at 11:00 am

3. On-site preparation:

1. Music playing (first warm up (Music creates momentum, attracts the masses, gathers a certain number of people, and enhances the atmosphere of the scene),

2. Parasols are set up, and staff are present.

3. Promotional slogans are hung.

Main activity

Use a particularly large T-shirt (the pattern is based on the store name and clothing characteristics) to hang above the store, and fill the coat with balloons to make it full. ——Attract passers-by to stay.

Design two oversized pockets under the clothes (so that they can bulge), the left is the "Fu (clothing) bag" and the right is the "handbag". Audiences throw paper balls from bottom to top, and the winner will receive a corresponding gift. (Requirements: Names and contact information are written on the paper balls. After the event, several lucky people will be randomly selected from them. Later, this information can be used to regularly deliver the latest discount information of our stores) - Attract students to participate and learn about store information.

Finally, take an artistic photo of the special coat, write the names of the students who participated in our event and leave their names and contact information, and then post it on the wall of the store. (The purpose is to give consumers who come to the store the opportunity to see their own names and create a sense of pride and belonging).

Rules and requirements:

The one on the left is a 5 yuan voucher (valid for use within one month).

On the right - some daily necessities (such as washing powder, toothbrush, toothpaste and soap)

Gifts for the lucky ones - a pair of jeans or a fashionable T-shirt from our store. (Several people)

The paper thrower should keep a certain distance from the empty coat pocket and head the ball and get the prize under the guidance of the staff.

Requirements for special coats:

1. Bright colors and obvious patterns;

2. Pockets should be large and deep;

3 , The coat must be hung up before the event (where to hang is tentative)

4. Specific promotional activity plan

Option 1:

One person, the first One item is original price, the second one is 20% off. For two people, the first item for two people will be discounted at 10%, and the second item will be half price. 40% off for three or more people (including three persons).

Option 2:

Any consumer who buys clothing in our store on the same day will receive a clothing store voucher of 10 yuan (or a membership card, which can give you 10% or 20% off and points, The higher the points, the lower the discount), use vouchers to firmly capture customers, firmly capture their hearts, and increase long-term repeat customers. Clothing store activity planning plan 2

1. Activity time: December 24th (Friday) - January 5th (Sunday)

2. Activity theme: xx New Year’s Day Gifts of happiness and health

3. Scope of activities: xx Mall, xx Shopping Plaza, xx Bayi Store, xx Beiyuan Store

4. Contents of activities:

1. New Year’s Day “Happy and Healthy Gift”

Content: During the event, anyone who purchases clothing, bedding, and bags at xx for more than 200 yuan will receive: a New Year’s Day gift package worth 1.0 yuan worth of happy and healthy coupons share.

(Happy Health Vouchers include bowling tickets worth RMB 1, shuffleboard tickets worth RMB 1, action movie tickets worth RMB 1, and billiards tickets worth RMB 1.0.)

For purchases over RMB 500, you will receive: Happy Health Vouchers worth RMB 1. A New Year's Day value-for-money gift package worth Yingpais fitness coupons.

Specific operations: Gift certificates for the event are provided by the bowling alley to each branch. Bowling, movie tickets, billiards, shuffleboard, cost price is RMB each, and Impulse fitness coupons are RMB each, which are provided by each store. Bowling alleys are billed separately. The New Year’s Day gift package costs approximately RMB, and the New Year’s Day value-for-money gift package costs approximately RMB. For New Year's Day gift packages, each store purchases its own wrapping paper and packages snack foods, toys, etc. according to cost price.

2. New Year’s Day “Colorful Toy Festival”

Location: The middle hall of each store or other public areas

Content: Each store conducts toy exhibitions and sales, with different displays Categories, various styles of toys. In addition, some New Year’s Day gifts can be displayed and sold, such as New Year’s hats, New Year’s trees, New Year’s snowflakes, socks, etc. Each store contacts the manufacturer and gives customers a certain discount.

Environment layout: The planning department will uniformly produce the backboard, and each store will copy the drawings. Beautifully decorated New Year's Day trees are placed at the counters of each store and will be in place before December 10.

3. Rush sale: During the event, from 17:00 to 21:00 every afternoon, some clothing and bedding products are available at 50-40% off. The rush sale brands are determined by each store. Each store must determine the brand before December 17th. Brands participating in rush sales activities will no longer participate in coupons and gift-giving activities.

4. New Year’s Day Carnival Night

Time: 18:00-21:00 on the evening of January 1st

Location: Atrium on the ground floor of xx Mall

Performance: It is planned to invite 10 foreign university students or actors from the xx Art Troupe to perform live, interspersed with interactive quizzes and prizes (foreign brand knowledge).

5. New Year's Day Message Board

Each store has a "New Year's Day Message Board" at the main service desk. Customers can fill in their blessings to their relatives and friends, and makeup service staff will distribute gifts on site. . The "New Year's Day message board" is designed by the planning department and produced by each store.

5. Advertising and Expenses

The banner of the D1 page of the xx Evening News on December 31 is x yuan

The front page banner of the xx Business Daily is x yuan

Fee ***: x yuan. Clothing store activity planning plan 3

Taking advantage of special days to further grasp the peak sales season, we have specially planned the following promotional activities for the Clothing Store Festival and New Year's Day:

1. Activity theme : Double Festival with unlimited surprises

2. Event time: 20xx-12-20-20xx-1-10

3. Purpose of the event: increase sales, reduce inventory, and develop VIP Customer group

4. Promotional content: (for a certain brand store)

Slogan: Happy festivals, unlimited surprises

Lucky wheel, everyone Customers who purchase a certain brand of clothing in a specialty store can participate in the Lucky Wheel game. The purchased products will enjoy discounts based on lucky numbers (pay first and then play the game and settle based on the results). In addition, a pair of military boots will be given for 128 yuan, and a calendar will be given. One VIP ticket.

All clothing participated in the event, with an average discount of approximately: (58 68 78 88 ) 73

Target audience: surrounding potential consumer groups

Profit description:

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58 yuan discount (lowest grade)

1 piece 400 yuan (average price of tag) 58 (lucky number) 128 yuan (average cost of military boots) = 360 yuan

Product Cost: 400 yuan (average price of clothing tags) 0.35 128 yuan (average cost of military boots) = 268 yuan

Gross profit: 360 yuan-268 yuan = 92 yuan

88 discount (medium High-end)

1 piece 400 yuan (average price of hang tag) 88 (lucky number) 128 yuan (average cost of military boots) = 480 yuan

Product cost: 400 yuan (average price of clothing hang tag) )0.35 128 yuan (average cost of military boots) = 268 yuan

Gross profit: 480 yuan-268 yuan = 212 yuan

Activity slogan buy one and get one free 1 1 1 (the more you buy, the more you get) (more)

And during the New Year’s Day, all clothing items are 15% off for one item, 22% off for two items, and 30% off for three or more items. Anyone who purchases “a certain brand product will receive a VIP card and 1 gift (recommended desk calendar, water bottle) 1 laundry roll and 1 laundry roll (negotiate a joint venture with a local laundromat), that is: buy one, get three free

Average discount: (70 78 85) 77

Activity target: VIP customers and surrounding potential consumer groups

Profit description:

70 discount: 400 yuan (average price of tag) 3 pieces for 70 (discount)

-1200 yuan (3 pieces) 35=420 yuan

78 discount: 400 yuan (average price of tag) 2 pieces 78 (discount) -800 yuan (2 pieces) 35=344 yuan

85 discount: 400 yuan (average price of tag) 1 piece 85 (discount)-400 yuan (1 piece) 35=200 yuan

Gift cost description: desk calendar cost approximately: 8 The cost of a laundry roll is about 5 yuan

5. Event publicity plan:

1. The company provides unified design: KT version, POP, posters, and some gifts

2. Billboard promotion inside and outside the venue: Place it in a conspicuous location

3. Store layout: Promotional information must be arranged in advance to produce leaflets (with accurate content and prominent themes) and manpower to distribute them in areas where target groups are concentrated. Deliver promotional event information to build momentum for store sales. If conditions permit, you can use "SMS notifications" to deliver promotional content information to the Military Cool VIP group locally.

4. Store layout, festive atmosphere, such as: trees and other decorations with festive elements Clothing store event planning plan 4

Nowadays, with the advent of the era of "feeling consumption" , consumer purchasing habits have undergone great changes. Consumers are increasingly “doing whatever they want”. Therefore, it is important to carefully plan all forms of promotions. I believe that before conducting promotional activities, we must first clarify to whom the information will be disseminated, determine the recipients of the information, what information content will be disseminated, and when and where it will be disseminated. In terms of specific planning, several tasks must be done well:

1. Accurate positioning and clear theme. Is it to convey the brand image to consumers or to actually sell it?

2. Determine the best promotion plan. In addition to careful planning and personnel arrangements in advance, it is also necessary to have a good plan to deeply penetrate the purpose and purpose of the event into everyone's mind and fully mobilize their enthusiasm. It is also necessary to conduct detailed promotion plans and detailed training for promotional personnel.

3. Determine the time. The promotion time should be sooner rather than later. It is best to be three days ahead of your opponents to avoid being beaten to the punch.

4. Create a good on-site atmosphere.

For example, pop posters must be outstanding, and store music must be just right to stimulate customers' desire to buy.

5. Develop an appropriate sales target and incentive plan. Clothing store promotion plan 6. Control promotion costs and "adapt measures to your own conditions" in order to achieve better results.

7. Make a good evaluation and summary to accumulate experience for the next promotional activity.

Finally, there are four points that need to be noted: 1. The investigation is in place and the publicity is misplaced; 2. The supply of goods must be adequately prepared; 3. The location of the event should be avoided in remote places with few customers; 4. The best time The control is completed within one week (subject to weekends).

Secrets 2: Create warmth

hqt Hunan Changsha dealer

In fact, there should be many promotional ideas, but for holidays, the most important thing is To create a festive atmosphere, warmth must reach directly into the hearts of consumers. Now I will share with you my operation methods during the Spring Festival (from the 30th of the New Year to the 15th of the first lunar month):

First: the welcome message has changed from the previous "Welcome" to "Happy New Year". Don’t underestimate such a small adjustment and such an old-fashioned blessing, it is very effective during the Spring Festival. We can clearly feel that after hearing these words, every customer who entered the store seemed extremely happy and responded to the shopping guide with the same "Happy New Year". Since then, the distance between each other has suddenly become closer.

Second: clever “red envelope”. Normally we don’t offer discounts on weekdays, but during holidays if we can cleverly offer discounts, we will attract customers. From the first to the fourth day of the Lunar New Year, we will give each customer who buys shoes a red envelope and a coupon worth 19 yuan. Although the discount ratio is very small, in our Chinese tradition, giving red envelopes is to give blessings and wealth to others. In fact, during this time of the Chinese New Year, everyone won’t be so fussy about getting something cheap. And my clever thing is to make a fuss about numbers. "19" means "to be long-lasting", which means that everything will go well in the coming year. It turns out that this approach is very effective. According to my rough statistics, 30% of the coupons were purchased twice the next day. In fact, we don’t advertise, we expand our influence through word of mouth from customers. Word of mouth is the best advertising.

Third: unique gifts. It is a common practice to engage in promotions and give gifts, but the key issue is to give the right things at the right time. The old way of giving shoe polish is no longer innovative, and in the eyes of many customers, these should be necessities. Therefore, we need to think carefully about this.

The 17th day of the first lunar month this year is Valentine’s Day in the West. Our approach is: if female customers buy shoes that day, we will give away wallets or belts. In the traditional concept, these things have the function of “controlling men.” It means "money" or "tying up the beloved man"; when a male customer buys shoes, we will give him a rose and let him give it to his sweetheart. Customers all thought we were thoughtful, especially female customers who said they had not expected it and seemed very touched.

Secret Tip 3: Find the best profit margin

Interviewee: hqt Fujian Company

From my own previous operating experience, promotions, including holiday promotions, The purpose is to deal with seasonal products and brand image promotion. Therefore, successful promotions mainly focus on three aspects: first, end-of-season promotions to promote new styles; second, activities for major festivals such as Christmas, New Year's Day and Spring Festival; third, new store openings or old stores. The new store is gaining popularity. From a consumer's perspective, the biggest attraction to promotions is the benefits they get. Therefore, before preparing for a promotion, you must conduct research on consumer needs and find a good profit-sharing plan. The following are several methods that I have successfully used before:

First, giving out different red envelopes according to different consumption amounts of consumers. This method is actually a clever discount. On November 1, 2003, we did the "hqt Heart The miracle of shoe sales in Zhangzhou market.

Second, start the end-of-quarter profit sharing project.

There can be many modes of profit sharing, such as using a carousel to allow customers who have already bought shoes to compete for the profit sharing plans they may get, such as directly marking the promotional items with labels. Of course, the most effective thing is to launch a systematic profit-sharing plan—profits will be distributed in proportion to the amount you buy.

Third, clever bundling. For example, what we operate in Quanzhou, Fujian is: before the event, we made several bundled series based on the styles of all promotional items, including 5-pair combinations, 10-pair combinations, etc. Of course, this form is mainly to promote family or group sales.

In short, giving away profits is always of interest to consumers. However, it is important to have a good budget before planning a profit promotion.

Secret Tip 4: Use promotions to lock in old customers

Interviewee: A dealer in hqt Anhui Province

Whenever you walk into a shopping mall or a pedestrian street during festivals, you will be greeted by the What you see are various promotional activities, such as: rebates on purchases, discount sales, gifts, etc. All merchants are racking their brains and using their own clever tricks in order to increase their sales.

Judging from many years of experience in operating hqt stores, I believe that discounts and rebates are not a permanent magic weapon for winning. The purpose of promotion is to increase sales, but its target is still customers. If you blindly pursue immediate sales and offer discounts during festivals, you will lose old customers who purchased before the discounts. Against the background of crazy price cuts in China's auto market, Japan's Toyota did not cut prices because it took into account hundreds of thousands of old users. On February 28, 2005, they announced that the price of the Accord would be reduced by 20,000 yuan. The reason was the localization of parts. However, they explained it well to old customers, which made them feel balanced. After all, old customers are the source of their profits. Ah!

A common saying in today’s society is people-oriented, and everything we do business is customer-oriented. I think promotions should focus on old customers. During this time, I happened to do a promotion with the theme: "Repay old customers, hqt leather shoes

Trade old leather shoes for new, hqt old leather shoes worth 38 yuan in exchange for hqt leather shoes." After the news of the event spread, some customers brought old leather shoes from hqt four or five years ago. I gave them a discount and exchanged them for new shoes to wear on their feet. I am happy: firstly, I have repaid these old customers who have been there for many years, and secondly, I have retained this group of old customers. In fact, these old shoes are not worth a penny to me, but just because they are used to give profits to old customers, others have nothing to say. Some old customers said, "Oh! My old shoes still fell off. I will keep my old shoes next time." I said yes, in this case we will still do it in the future. This promotion was relatively successful, and it ultimately allowed customers to find added value.

There are three hundred and sixty-five days in a year, and there are dozens of festivals, big and small. Different festivals have different groups. For example, the fine tradition of the Chinese is to honor the elderly, and Mother's Day is of course a good time for promotions. I ordered a lot of carnations from a flower shop. The advertising slogan was: buy mother's shoes and get carnations, and give your daughter to her mother's love. This kind of promotion is indeed very successful. The customer does not buy your shoes for the carnations, but when the customer walks into the store, it is you who reminds her to buy a pair of shoes for her mother. Moreover, the customer wants to buy carnations for her mother. We have already thought about it for her. Good and ready. Clothing store activity planning plan 5

1. Purpose of the activity

The Spring Festival is a traditional festival of the Chinese nation, symbolizing farewell to the old and welcoming the new, auspicious celebrations and joy.

Chinese people’s traditional habits are to buy New Year’s goods, have family reunions, and visit relatives and friends. Various industries such as retail and catering are bound to usher in peak consumption periods, which are also peak periods for promotional activities. It is also the best time for us to use Spring Festival promotions to boost industry sales and showcase our brand’s hot promotions.

2. The theme of the event is "Win the Spring and Spread the Heart," with countless surprises.

3. Scope of activities and product introduction Scope of activities:

Product introduction of all products in the store (except accessories):

Semir’s products have a tight and light fabric texture. It has a smooth and soft feel, soft luster, good strength, good wear resistance, no insects, no mildew.

Brilliant colors, youthful atmosphere, trendy design, reasonable tailoring, affordable prices and many other features.

IV. Event Planning

(1) Event Time: xx.02.10-xx.02.25

(2) Event Location: Semir Fengjie Store

(3) Purpose of the activity: The purpose of carrying out this promotional activity is to digest the company's current backlog of inventory, help end customers sell Semir clothing quickly, and increase consumers' awareness of the Semir clothing brand and their appreciation of the Semir brand. Good feelings and loyalty, make preliminary preparations for the new Semir clothing that will be launched soon. Clothing promotion activity planning plan (4) Main activity content and process:

From now on, customers who come to Semir stores to shop can enjoy a 10% discount for purchases over 200 yuan, and a 15% discount for purchases over 300 yuan. For purchases over 500 yuan, you can enjoy a 20% discount, for purchases over 700 yuan, you can enjoy a 25% discount, and for purchases over 888 yuan, you can enjoy a 35% discount or a Semir VIP card (note that no card will be given for discounts, and no discount will be given for gifting a card). For purchases of more than 1,000 yuan, You can add a Semir VIP card at a 35% discount.

In addition, customers who purchase over 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you. Prizes:

Grand Prize: One Shopping Voucher of RMB 999 (1 person) First Prize: One Shopping Voucher of RMB 499 (5 people) Second Prize: One Shopping Voucher of RMB 399 (8 people) Third prize: a 299 yuan shopping voucher (10 people) Fourth prize: a 199 yuan shopping voucher (15 people) Fifth prize: a 99 yuan shopping voucher (20 people) Sixth prize: a New Year red envelope (50 people) Name) Lucky Prize: Preliminary publicity for an event by the exquisite mobile phone chain mainly relies on handing out leaflets and TV advertisements to promote this event. Performed by temporary workers and local broadcasters. During the event, the promotion is for each specialty store and is executed by the sales staff of each specialty store.

5. Activity budget:

Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers’ wages and overtime pay, prizes, etc. It is estimated that the cost during this month's promotion period will be about 40,000 yuan, as well as various emergency expenses of 10,000 yuan, and a total of 50,000 yuan.

6. Effect estimate: Through this promotion, the sales volume and market share of this month have been increased. It is expected that the monthly sales will reach 140 of the usual monthly average sales. At the same time, the impact of the Semir brand The power will also be greatly increased, making more consumers trust XX. Clothing store activity planning plan 6

1. The purpose of promotion:

The ultimate goal of promotion is to sell goods by any means. The same principle applies to online store promotions, but it is not effective if you just do it casually. Taobao Mall’s Singles’ Day half-price promotion is a very popular promotion method recently.

2. Promotion process:

1. Determine the products to be promoted and prepare sufficient goods. Different products adopt different promotion methods, and different products are promoted in different seasons. During the promotion period, the sales of goods will be faster than usual. Therefore, sufficient stocking is a guarantee. If out-of-stock occurs frequently, it will not only affect sales, but also affect buyers’ perception and praise. If you encounter a buyer who is difficult to talk to, I will give you a good deal. Comment, that’s really annoying. Even if it can be canceled, a lot of time and energy will be wasted.

2. Determine the customer group: After determining the product, the most important thing is to find the target of promotion. The object of promotion is your target consumer group, and these people are your audience. Therefore, promotion must be carried out to disseminate promotional information to your target group. Once you find your target consumer group, promotion will be effective. If you promote to yourself , no matter how appropriate the promotion method is, it is just playing the piano.

3. Formulate a promotion plan:

1 Membership and points promotion:

2 Discount promotion

3 Free sample promotion:

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4 Lottery promotion:

5 Red envelope promotion

6 Auction:

7 Actively participate in various promotional activities hosted by Taobao

Membership and points promotion: All customers who purchase our products become members of our company. Members can not only enjoy shopping discounts, but also accumulate points and use the points to redeem products for free.

Advantages: Using this kind of promotion method can attract customers to come to the store to buy again and introduce new customers to the store to buy. It can not only make customers get more benefits, but also consolidate old customers, expand new customers, and enhance customer loyalty. Loyalty to online stores!

Discount promotion: Discount, also known as discount and discount, is currently the most commonly used staged promotion method. Since discount promotions directly transfer benefits to consumers and allow customers to feel the benefits very directly, this kind of promotion method is relatively immediate.

A. Direct discount: Find an excuse to sell at a discount.

Advantages: It meets the needs of festivals and will attract more people to buy. Although the profit of a single item drops after the discount, the sales volume increases, the total sales revenue will not decrease, and it also increases the popularity of the store. , having more customers will also play a role in driving future sales, why not?

Suggestion: The promotional effect of this promotion method also depends on the price of the product. sensitivity. For products with low price sensitivity, this is often in vain. However, due to the particularity of online marketing, direct discount sales can easily arouse customer suspicion and are generally not recommended.

B. Discount in disguise:

Free postage. The price of a single item is slightly lower than the price required for free postage. Buying two or more items in combination meets the requirement for free postage. Combine items for a discount.

Advantages: more user-friendly, and the discounts are invisible!

Recommendation: There is a lot of knowledge in product combination, and a good combination can make consumers very satisfied, so it must be Find related products to combine.

C. Buy-and-give promotion:

In fact, this is also a disguised discount promotion method, and it is also one of the most commonly used and effective promotion methods.

Advantages: It makes customers feel happy that they have spent the same money to buy more products!

Suggestion: The key to the effect of buy-and-give promotions lies in the choice of gifts. Appropriate and appropriate gifts will play a positive role in promoting product sales, but choosing unsuitable gifts will only cost you your wife and your troops. Your costs will go up, your profits will decrease, but your customers will not appreciate it!

Giving sample promotions:

Using gift promotions can achieve better promotional effects when launching new products for trial use, product updates, competing against competing brands, and opening up new markets.

Advantages: Make customers loyal to the product.

Recommendation: Only products with excellent results can be tried.

Red envelope promotion

Red envelope is a special promotional prop on Taobao. Sellers can flexibly formulate the rules for giving and using red envelopes according to the different situations of their respective stores.

Advantages:

It can enhance the popularity of the store. Since the red envelope has a time limit, it can encourage customers to purchase again in the short term, effectively forming customer loyalty!

⑹ Auction:

Auction is one of the most effective ways to attract popularity online. Since the one-yuan auction and the Dutch auction have special display areas on the first page of Taobao, products entering this area can get more With more opportunities to be displayed, Taobao buyers will also enter the store to browse more products because of the auction items, which can greatly increase the chance of product transactions.

⑺Actively participate in various promotional activities hosted by Taobao:

Taobao will organize different activities in different sections from time to time. Sellers who participate in the activities will get more recommendation opportunities. This It is also a good way to increase store popularity and promote sales. If you want more people to pay attention to your store, you must seize this opportunity, so don’t forget to often go to Taobao’s homepage, payment page, bulletin board, etc. to pay attention to the activities held by Taobao, and actively participate!

4. Create a good promotional atmosphere

Effectively use store decoration, announcements and messages to create a popular atmosphere. Some people do promotions and do a good job in publicity outside the store, but once they enter the store, they turn around and leave. It's just that the atmosphere in the store is not good. When there is a promotion, it is the same as when there is no promotion. It is deserted. There is no promotion in the store announcements and there is no promotion information in the messages. When you enter the store, you don't feel the feeling of being popular or having a promotion atmosphere. Promotion must be "vibrant"! Can it retain customers if it is deserted?

5. Summarize the effects and lessons of promotion

Organizing promotion is also an experience. After the promotion is over, the store will The leader should make an analysis of the results of the promotion, including traffic, sales volume, click-through rate, and whether the consumer group targeted this time is interested in the specified product or is more interested in other products on the website. At the same time, you must also analyze and compare your competitors' promotional activities to find out where you can learn. If your competitors sell better than you, it definitely means that your promotional plan is not as attractive as others. The analysis process is also a learning process.

Summarizing promotional activities can effectively help store managers improve their own promotion level. In this summary, you can find out where this promotional activity is lacking and make adjustments in the next activity. Although promotion is a good way to increase sales, it also requires constant exploration and summary to achieve the desired results.