Mid-Autumn Festival promotional event planning copy (6 practical articles)

?In daily life, we will come into contact with various activities. If we want to organize the activities well, we must do a good job in event planning. Unique event planning will attract more attention from everyone. Event planning What should be written? Below is the "Mid-Autumn Festival Promotional Event Planning Copywriting (6 Practical Articles)" that I compiled for you. I believe it will be helpful to you. Mid-Autumn Festival promotional activity planning copy (6 practical articles) Part 1

?1. Employees in each department must be familiar with the various contents of this promotional activity, and actively introduce it to customers during the sales process to explain and promote it. Work.

?Activity 1: Mid-Autumn Festival gifts for full purchase (free with purchase)

?From September 13th to 21st, 20xx, all clothing stores in Fengrun Department Store and Tiantian Shopping Plaza If you make a cumulative purchase of more than 200 yuan in shopping malls, footwear shopping malls, and sweater departments, you can participate in the "Mid-Autumn Festival Gifts for All Purchases" event by presenting your computer receipt on the day.

?Free 2L Lova laundry detergent or Futianlong plastic basin when you spend RMB 200 or more. For purchases over RMB 400, you will receive a free 2.8g of Tide Whitening Phosphate-Free Laundry Detergent or a Billion Star Organizing Box. For purchases over NT$600, you will receive a 5KG bag of Golden Arowana Northeast rice or a YiXing trash can. For purchases over RMB 800, you will receive a free 10KG bag of Jinshahe dumpling noodles or a European steamer.

?Free 5L Orchid Flower and Peanut Fragrance Blend Oil or Hongguocun Wardrobe or Fukang Casserole when you spend RMB 1,000 or more. Special statement: The two supermarkets, down jacket shopping malls, and shopping streets will not participate in this purchase and gift event!

?Activity 2: During the event, all clothing shopping malls, footwear shopping malls, and shopping malls in Fengrun Department Store and Tiantian Shopping Plaza will

?If you purchase more than 400 yuan in total in the sweater department, you can go to the service desks of the two stores to apply for a VIP card for clothing and footwear. Use this card to purchase clothing and footwear at Fengrun Department Store and Tiantian Shopping Plaza. Enjoy a 12% discount on regular-priced products and a 9.5% discount on special-priced products. (After September 25th, you can exchange the coupon for a VIP card and use it with the official VIP card!)

Activity 3: Free lottery, 85 20-gram silver bracelets will be given to you on August 15th.

? From September 13 to 21, 20xx, at 12 noon, citizens who are over 18 years old can fill out a free form at any service counter of Fengrun Department Store and Tiantian Shopping Plaza with their ID cards. One lottery card (only one per person), 85 lucky customers will be drawn in front of Tiantian Shopping Plaza at 2pm on the 21st.

?No shopping required, everyone has a chance to win!

?Activity 4: During the activity, anyone who spends more than 58 yuan ( (including two supermarkets) will give you a self-picking ticket. You can participate in the Niangniangzhuang self-picking tour organized by Fengrun Department Store and Tiantian Shopping by presenting the coupon and paying the registration fee of 15 yuan at the service counters of the two stores.

?2. Internal employees are not allowed to participate in this lottery. Employees at all levels are prohibited from using retained tickets or discarded receipts to receive or obtain prizes. Once discovered, they will be dealt with seriously until they are removed;

< p> ?3. Staff participating in lottery and gift-buying activities must strictly check whether the shopping voucher meets the requirements for receipt, complete gift distribution records and handover procedures, and check and summarize them to the Public Administration Department after the end of each day. .

?4. During the event, in order to leave more benefits to customers, shopping malls must be courteous to customers when buying products at shocking prices and let customers buy first. Employees are not allowed to participate in rush buying while on duty to avoid empty spaces. job situation.

?5. The security department and special offer area employees should pay attention to maintaining the order of the special offer area and the prize distribution area, explain and guide customers in a timely manner, and ensure the personal safety of customers and employees.

?6. Location arrangement for this event: Building: Fill in free lottery tickets at the service desk on the first floor, issue and register clothing and footwear VIP cards, and distribute gifts. Supermarket picking coupons are issued by cashier employees, and other departments and groups are issued by various departments. Shopping every day: Fill in the free lottery tickets at the service desk on the first floor, issue and register clothing and footwear VIP cards, and distribute gifts on the east side of the square entrance. Supermarket picking coupons are issued by cashier employees, and other departments and groups are issued by various departments.

Mid-Autumn Festival promotion planning copywriting (6 practical articles) Part 2

?Activity theme: Welcome the Mid-Autumn Festival and celebrate the Mid-Autumn Festival

?Activity content:

?1. Mid-Autumn Mooncake Exhibition

?Activity methods:

?1. Exhibit various mooncake gift boxes and bulk mooncakes from different manufacturers, display them in a variety of ways, and give people With a sense of richness. We also work with manufacturers to launch promotional activities such as discounts and small gifts to varying degrees.

?The display area can be divided according to mooncake fillings, such as meat-filled mooncakes, sugar-free mooncakes, fruit-filled mooncakes, etc. At the same time, some well-known brand mooncake counters can be opened.

?2. Launch a Mid-Autumn Festival gift package: package mooncakes with other health care gift packages, divided into several levels, such as 88 yuan, 188 yuan, 288 yuan...

? During the Mid-Autumn Festival, people buy gifts to honor the elderly or give gifts to friends. Generally, in addition to buying mooncakes, they also buy some other gifts, usually health care products. Combining mooncakes with other gifts is convenient for customers. When purchasing, you can also take certain discounts on the price.

?3. Make mooncakes on-site: Last year’s mooncake controversy may still leave a shadow in many people’s minds. In order to get rid of this mentality of customers, making mooncakes on-site is a good way. You can cooperate with manufacturers to make them on-site. .

?2. "Bring the Moon Home"

?During the event, if you purchase over 100 yuan, you will receive a keychain with a moon hanging on it. The moon keychain comes in various shapes and is exquisitely made. , there are some blessings engraved on it: such as happy Mid-Autumn Festival, happiness, peace, happiness, etc., as well as some poems and phrases describing the Mid-Autumn Festival and the moon.

?Operating instructions:

?1. Keychains are customized by the mall. The customization quantity is determined based on the sales volume of the mall. The customization cost of each keychain is controlled within one yuan.

?2. Engraving the name of the mall on the keychain can also be combined with a blessing, such as "XX Mall wishes you a happy Mid-Autumn Festival."

?3. Go to the designated place in the shopping mall with your shopping receipt to get it, one for 100 yuan, two for 200 yuan, and so on. Stamp the receipt after receiving it.

?3. Full Moon "Ten Ten" Sale

?Activity Time: ***

?Limited Time Sale, the sale lasts for "ten minutes" , all products purchased during the rush sale period will be discounted at 20%. The discount will be calculated at the checkout counter, based on the settlement time at the checkout counter, and marked by the mall music time. When the specific music sounds, the rush sale time begins.

?Operating instructions:

?*The specific "rush buying" time will not be informed in advance, and attention should be paid to maintaining order on site.

?*Indicate that some products are not included in the rush sale, and use posters to indicate this on site.

?*This activity can also be used to refund 30% of the payment amount for goods purchased during the rush sale period. You can go to the service desk to collect the refund amount with the amount and time on the shopping receipt.

?Note: Supermarkets can launch daily Mid-Autumn Festival specials on goods, launch two to three special low-priced goods every day, and use special low-priced goods to drive the sales of other goods. These special low-priced goods are the most popular. Fortunately, it has something to do with the Mid-Autumn Festival. Compared with other shopping malls, these products must have an absolute competitive advantage in price.

?4. Like to take "family portraits"

?When you purchase over 200 yuan, you can take a 5-inch photo on-site with your shopping receipt as a souvenir, and you can take it now.

?Time: Mid-Autumn Festival)

?Location: Plaza at the entrance of the shopping mall

?Co-organizer: XX photo studio or XX film company

< p> ?Operating instructions:

?*You can set up a scene on site, or build a pavilion to create the ancient charm of the Mid-Autumn Festival, or arrange it into a modern reunion and festive scene.

?*It is best to include the name of the mall in the photo, so that you can think of the mall when you see the photo later. Mid-Autumn Festival promotion planning copywriting (6 practical articles) Part 3

?The 20xx Mid-Autumn Festival "Homesickness Month" special marketing campaign has been successfully concluded.

After the municipal bureau held a Mid-Autumn Festival "Homesickness Month" marketing mobilization meeting, the leaders of our bureau felt that the task was arduous, and immediately held a meeting of managers above the center director to study and formulate a detailed marketing plan, and established a marketing team headed by bureau leaders to carry forward the " The spirit of "Showing the Sword" turns pressure into motivation, overcomes difficulties, and takes the initiative. As of the end of September, *** had completed the "Homesickness Month" mooncake sales of 360,864 yuan, completing 171.84% of the plan issued by the municipal bureau, and achieved victory in this marketing activity. The work of the Homesickness Month marketing activities is summarized as follows:

?1. Based on the word "morning", seize the market.

?As the traditional Mid-Autumn Festival approaches, all major businesses want to seize this market. If they want to get a limited share of this limited market, they must make early arrangements and start early. Make preliminary marketing preparations based on previous years’ experience. Only by knowing yourself and your enemy can you win every battle. To this end, our bureau organized personnel to conduct detailed research on the market to understand the psychology of customers and the uses and needs of the mooncakes they use.

? 2. Increase publicity and create an atmosphere.

?Publicity is the key to the effectiveness of marketing. In order to achieve the ideal publicity effect, a detailed publicity plan has been formulated.

?1. We organized and planned the 20xx Mid-Autumn Festival "Homesickness Month" product promotion meeting to introduce the manufacturers and the characteristics of different products to customers in detail. The atmosphere was warm at the meeting, and three customers reached an order intention on the spot. , laying the foundation for the next step of marketing activities.

?2. Use newspapers to send DM China Post advertisements, put up promotional posters, hang promotional banners in front of the business hall, float words on electronic screens, float words on TV, etc. to create a publicity atmosphere to achieve publicity. The purpose is to make it a household name, improve the awareness of the "Homesickness Month" activity, and do a good job in early business promotion for the shipping and sales markets.

?3. Accurate positioning and classified marketing.

?Develop corresponding marketing plans based on county economic characteristics and different customer groups.

?1. It divides products into three grades: high, medium and low, and carries out targeted blanket marketing to various agencies, enterprises, factories, mines, schools and other units;

< p> ?2. It adopts the method of target recognition, trusts acquaintances, finds relationships, and makes full use of personal connections to introduce recommended products to customers for marketing;

?3. It uses the opportunity of visiting major customers during holidays to Customer introduction recommends employee welfare products;

?4. It is the salesperson who adopts the spirit of saying more and loses no time in introducing to users "Buy postal mooncakes and send family love for free" "The bright moon sends lovesickness, thousands of miles sends true love" business, guide users to purchase products, and increase the volume of shipping business.

?4. Leaders take the lead and lead by example.

Since the launch of the "Homesickness Month" activity, the bureau leaders have taken the lead and rushed to the forefront of publicity and marketing. Take promotional materials and product samples to promote, research and market the units one by one. Seeing the directors personally visiting the company, the leaders of each unit were deeply moved and tried their best to order products. The spirit of the leaders also deeply moved the employees. Some managers and employees volunteered one after another to join the "Homesickness Month" marketing activity, creating a competitive marketing situation and achieving good marketing results. . Mid-Autumn Festival Promotional Activity Planning Copywriting (6 Practical Articles) Part 4

?Our company started from the microcode EDM marketing activities carried out on XX, XX, XX, to the subsequent cooperation with Sony Ericsson until now. The development strategy of online marketing has been established. The Zhongyi Red Wine Mid-Autumn Festival plan held on XX, XX, can be said to be another test of online marketing.

XX bottles. The difference between the actual effect of the activity and the expectation is XX%.

?In this event, we cooperated with Huayin Company to use Italian red wine from the Italian shareholder Generali Group as a gift entity to give back to customers, and give back to the customers of Generali Property and Casualty Insurance at low prices and ultra-low discounts. . From the above situation, there are the following problems.

? 1. Technically:

? (1) When sending emails, screening our company’s existing and potential customers is a problem. Mr. Hu, Xu XX and Han XX carefully screened each customer, and the principle of screening was: pending inquiry.

?Because this is the first time to screen customers, and it is for red wine, we need to select customers with slightly higher quality. In the next event, you can directly use the customers screened this time, which will greatly improve efficiency.

? (2) In the process of sending emails, Li xx is responsible for the task of sending emails from our company. The first batch of customers were distributed using gmail, and then notified again in the form of text messages. The day after sending the email, our company made a return visit. Through return visits, I learned that many customers get information through text messages and do not read the emails carefully. When the second, third, fourth, and fifth batches of customer distribution were carried out subsequently, there was a technical problem of being blocked by Gmail because the distribution was done through personal email addresses.

Therefore, the next time you send out large batches of emails, you should pay attention to the following issues:

?1. How to send emails to target customers without being considered It is spam, and your mailbox will not be blocked for sending in bulk.

?2. How to send graphic advertisements to target customers to ensure that customers will not be unable to open or see them due to problems with pictures or email addresses.

?3. Understand how other companies in the market distribute emails accurately and smoothly without being put into spam mailboxes.

? 2. Execution:

? (1) The design of this EDM was mainly planned by Guo Shuai, and the theme ideas were developed by Mr. Lu, Mr. Hu, Mr. Xu xx and carilina is in charge. Next time, you can discuss the ideas and tell the art designer the general idea. After the general framework is initially determined, you can then fill in the text, which can get twice the result with half the effort.

? (2) In terms of email distribution, it was found that resources were obviously insufficient. Our company sent xx emails, got XX consultation phone numbers, and finally sold XX bottles of wine. Judging from the indifference of feedback, our target customers are divided into existing customers and potential customers. Most of them are customers who know our company. We must promote the event. In addition to understanding our customers, we must also publicize it to everyone. Get to know our company's customers, so we will conduct the following surveys in future work.

?1. What are the ways to obtain customer email addresses in the market, and most of them belong to white-collar or above people who own cars.

?2. Can our company cooperate through official or unofficial websites, especially automotive websites, to obtain customer information and emails, and jointly carry out some customer feedback activities with the website, and our company will provide gifts. Website staff etc.

?3. Is there any company like Microcode on the market now that can provide us with customer resources, especially for car customers in Beijing, and provide strong customer protection for our online marketing?

Therefore, the next plan should overcome various difficulties to avoid the above situation. Each activity has the following four elements:

?1. Accurate market background;

?2. Careful planning;

?3. Close integration and cooperation;

?4. Strong execution. Mid-Autumn Festival promotional activity planning copy (6 practical articles) Part 5

?1. Target market analysis

?The customers of this hotel are mainly residents of surrounding communities and enterprises and institutions, among which enterprises As the largest public institution in the school, at the beginning of the new semester, there will be banquet activities for teachers and students to celebrate together, leadership care, and parents of new students to get closer to teachers during Teachers' Day. The Mid-Autumn Festival is a traditional Chinese festival, with family reunions and festive reunions as the focus of the festival. Residents in the surrounding communities mostly live in commercial housing with limited rooms. In addition, Ankezhi has many inconveniences at home, so he must choose a business-friendly and affordable hotel.

? 2. Pricing strategy

? 1. The meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival should be considered, and discounts can be used (it is recommended to use This method) or directly reduce the price.

?2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

?3. For the Teacher’s Day special banquet (described below), we can focus on low- and medium-end standard table meals, guide guests to book a meal, and encourage guests to order meals and enjoy one-stop combination consumption.

?4. The price of the Mid-Autumn Festival set meal (explained below) should not be too high, and the per capita consumption should be controlled at 2,030 yuan (excluding drinks).

?5. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid-Autumn Festival (but it must be set based on the hotel's net profit).

?3. Marketing strategy

?1. ① Develop special meals specifically for Teachers’ Day, such as: teacher appreciation banquet, gratitude banquet, and group celebration banquet. For group reservations (the reservation fee can be tentatively set at 1,500 to 2,500 yuan/5 hours), each person can receive a cup of tea for 10 yuan, a free stereo, and a self-service KTV. For meals priced at RMB 588 per table or more for four tables or more, the reservation fee is waived, and tea is paid for by yourself.

? ② A Teacher’s Day Thanksgiving special room is launched. The room is 128 yuan per room and night with a teacher’s certificate (limited to about ten large single and standard double rooms per day). Guests staying as teachers can A Thanksgiving fruit plate (mainly peaches and plums) will be given as a gift.

?2. Make a set meal specifically for the Mid-Autumn Festival. It can be divided into affordable, middle, and high school according to the actual situation. There are types of meals for two people, meals for three people, etc. The theme should reflect the reunion of the whole family, and it can be given as a gift. Mooncakes (the price doesn’t need to be too high).

?3. If the birthday of one person in the family is August 15th, you can have a dinner at the hotel with valid documents (household registration book and ID card). Enjoy a 21% discount (subject to the actual decision of the hotel). It is recommended to recommend the Mid-Autumn Festival package to them. Enjoy a free room for your birthday (limited to single room with double bed).

?4. If your mobile phone number ends in 815 or 910, you can enjoy a 21% discount on dining at the hotel and 128 yuan/room/night ( Subject to the actual decision of the hotel) discount and receive a free fruit platter.

?5. Give the guests some small gifts related to the Mid-Autumn Festival when they leave the hotel (the name, phone number, and address of the hotel should be printed on them).

?6. The event is scheduled for September 8-20.

?4. Promotion strategy

?1. Distribute leaflets in a carpet-like manner in the communities, schools, Jinsha Station, enterprises and institutions surrounding the hotel.

?2. You can try mobile phone text message advertising. The focus of mass messaging is the old customers of the hotel. Be careful to use appropriate language and mainly introduce the latest activities of the hotel.

? Security must ensure the safety of the hotel; adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this content can be refined in the future); put some high-grade signs in the lobby the music; the speed of serving food must be fast; the decoration of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the taste of the Mid-Autumn Festival.

?6. Effect prediction

?If the promotion and related services are in place, the income will be at least 1.5 times the usual income

?Gift membership card

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?This is used to stick to customers

?During the Mid-Autumn Festival, if you purchase red wine worth __ yuan, you can get a membership card (or cash coupon). There will be National Day after the Mid-Autumn Festival, and cash coupons can be used during the National Day. How attractive!

?Reunion package gift-giving activity

?This is used to increase transaction volume

?The package also means reunion. Anyone who purchases a red wine package will receive related gifts. Regarding what gifts to give during the Mid-Autumn Festival, this is very important. Will you give me mooncakes? The price/performance ratio is not high and there is nothing new. Depending on the customer, dealer customers are recommended to give away a large constant-temperature wine cabinet for storing red wine, and family customers can be given a household red wine cabinet and a portable refrigerated bag. A customer of Luling's red wine company gave the following red wine cabinet as a gift.

?Online prize-winning essay competition

?This is used to increase brand awareness

?In the Internet era, the role of soft articles is increasing day by day.

Red wine companies can use red wine as prizes and launch prize-winning essay contests on online platforms, which can greatly increase the brand's popularity. Mid-Autumn Festival promotion planning copywriting (6 practical articles) Part 6

?1. Planning background

?Based on the current huge impact of online marketing on physical businesses, aiming at driving customer flow in shopping malls In order to solve the difficult problems, __ shopping mall integrates exhibition, business tourism, cultural education and other elements based on the 4T commercial marketing theory, and conducts a series of cultural themed tours within the mall to boost popularity and promote sales.

?2. Source of planning theme

?Learn from the model of __ store, and also use the package rental method to introduce the "Smooth Sailing" themed touring exhibition to create a themed cultural and leisure experience as the core experiential shopping environment.

?3. Key principles of activities

?1. Cost saving: According to the expenses of custom-made exhibition furniture in previous years, the exhibition furniture for this tour were all obtained through leasing. , within the scope of funds provided by the group, the overall exhibition layout for this event was completed, and the customization of shopping mall displays and the production of various commercial DP points were cancelled. It not only saves the time required for customizing exhibition equipment, but also saves the cost of installation and disassembly of exhibition equipment.

?2. Strengthen the atmosphere: Shift the original investment in environmental beautification construction to the construction of a "large commercial cultural platform" and build the mall into a shopping platform with leisure experience as the core.

?3. Focus on experience: Planning requires a reasonable grasp of the planning concept that focuses on cultural experience, is based on commercial services, and uses commodity marketing as material, so as to create value space and worthwhile experiences for consumers beyond commodities. true feelings. In addition, it can attract a large number of customers to come and watch, emphasizing emotional communication with them, allowing customers to stimulate their desire to purchase while enjoying the cultural influence, thereby achieving the purpose of stimulating consumption.

?4. Activity person in charge

?__Shopping Plaza Planning Department-__

?5. Activity time

?9 From September 6th to September 30th

?6. Shopping mall decoration

?"The bright moon rises over the sea, the end of the world is at this time", this time the theme culture of "Smooth sailing" Exhibitions organically combine marine culture, marine military culture, marine tourism culture with traditional Chinese festivals, allowing consumers to experience culture during the shopping process and stimulate their desire to buy, thereby stimulating consumption.

?(1) Off-site decoration

?Couplets at the gate: Thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day with joy. Horizontal couplets: Celebrate the festival;

? Huge hanging on the exterior wall: width: height = 10_13M, promotional activity content;

?Hung 8 red lanterns above the door.

?(2) On-site layout

?①The theme scene decoration and exhibition plan of the mall atrium: Determine a large-scale exhibition with the theme of "Smooth Sailing": including the history of the development of boats and ships in China's past dynasties, The scenery of Zheng He's voyages to the West, as well as 200 ship models from different historical dynasties, more than 3,500 kinds of shellfish specimens, including 30% of the world's rare shellfish, and more than 20 species of corals.

?②Shopping mall atrium pendant layout plan: Dozens of fish-shaped pendants are hung in the air throughout the mall atrium to coordinate with the overall display of the mall.

?③Mall DP point layout plan: All passages and floor turning points are equipped with underwater landscape art sculptures for consumers to stop and watch, further strengthening the overall artistic atmosphere of the mall.

?④Mall experience scene layout plan: Set up 10 sets of sand painting stations to gather parents and children to experience sand painting creation.

?7. Publicity Strategy

?1. DM poster publicity (see attached table for specific operation details);

?2. Television media publicity:

? p>

?A. Promotion content: mooncake launch, group purchase, bulk purchase of mooncakes and related activities;

?B. Time: September 20 to 26;

?C. Promotional form: animated pictures plus text.

?3. Large banners and display boards outside the venue;

?4. Announcement and promotion inside the venue;

?5. Small banners in crowded places in the community Publicity, content: "__ Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival."

?8. Activity Strategy

?1. Activity 1: Moon Biting Contest

?Participants: limited to 64 people

? Competition time: September 25, 26, and 28

?Operation details:

?***Divided into 8 groups, 8 people in each group will participate in the preliminary round, with an average of each person having the same size The winner is the one who finishes the mooncakes in the shortest time within one minute of the specified time. During the competition, the staff of the mall will time the clock. The mooncakes are not allowed to be thrown on the ground. Violators will be deemed invalid. , select the first place in each group to participate in the finals, and select first, second, third place prizes, lucky prizes and participation prizes.

?Prize settings:

?Two first prizes each, a precious ship model worth 588 yuan (provided by __ shopping mall)

?Three second prize winners each will receive a ticket to the Underwater World worth NT$180 (provided by __ Shopping Plaza Cooperation Enterprise)

?Three third prize winners will each receive a mooncake gift box worth NT$50.00 (provided by __ shopping plaza cooperative enterprise) __Provided by shopping malls)

?2. Activity 2: Large-scale cultural evening, wonderful powder presentation

?Activity time: September 6th to 30th, every Saturday, Large-scale promotional activities, fun games and exciting cultural evenings are held every day.